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biberk.com website review

Visit site (opens in a new tab)Reviewed 30 October 202625 issues · 102 checks

This review found 25 issues worth fixing on biberk.com, 12 of them high impact, across 102 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.5 s1.8 sMay 9Oct 242.1 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20262.8 s
May 16, 20262.9 s
May 23, 20263.0 s
May 30, 20263.0 s
Jun 6, 20263.1 s
Jun 13, 20263.2 s
Jun 20, 20263.2 s
Jun 27, 20263.3 s
Jul 4, 20263.3 s
Jul 11, 20263.1 s
Jul 18, 20262.5 s
Jul 25, 20262.4 s
Aug 1, 20262.4 s
Aug 8, 20262.2 s
Aug 15, 20262.2 s
Aug 22, 20262.1 s
Aug 29, 20262.0 s
Sep 5, 20262.0 s
Sep 12, 20262.0 s
Sep 19, 20262.0 s
Sep 26, 20262.0 s
Oct 3, 20262.0 s
Oct 10, 20262.1 s
Oct 17, 20262.1 s
Oct 24, 20262.1 s
Real-visitor tap response (INP)75th percentile, phones
201 ms130 msMay 9Oct 24139 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026160 ms
May 16, 2026163 ms
May 23, 2026170 ms
May 30, 2026179 ms
Jun 6, 2026186 ms
Jun 13, 2026192 ms
Jun 20, 2026193 ms
Jun 27, 2026186 ms
Jul 4, 2026178 ms
Jul 11, 2026162 ms
Jul 18, 2026146 ms
Jul 25, 2026146 ms
Aug 1, 2026145 ms
Aug 8, 2026144 ms
Aug 15, 2026145 ms
Aug 22, 2026144 ms
Aug 29, 2026140 ms
Sep 5, 2026141 ms
Sep 12, 2026140 ms
Sep 19, 2026142 ms
Sep 26, 2026142 ms
Oct 3, 2026139 ms
Oct 10, 2026139 ms
Oct 17, 2026138 ms
Oct 24, 2026139 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of biberk.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. biberk.com at 0.4 s0.4 s
  2. biberk.com at 0.8 s0.8 s
  3. biberk.com at 1.1 s1.1 s
  4. biberk.com at 1.5 s1.5 s
  5. biberk.com at 1.9 s1.9 s
  6. biberk.com at 2.3 s2.3 s
  7. biberk.com at 2.6 s2.6 s
  8. biberk.com at 3.0 s3.0 s

biberk.com does not allow embedding, so this is Google's rendering of the page.

Speed

9 to fix41
  • Use efficient cache lifetimes

    2.5 s · 482 KiB

    22 files are served with short cache lifetimes, so returning visitors download them again (482 KiB).

  • Reduce unused JavaScript

    1.8 s · 314 KiB

    About 314 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.8 s faster on a phone.

  • Mobile performance score: 41

    41/100

    Your mobile performance score is 41. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Facebook and Kameleoon and others), adding 1.6 MB and 1.0 s of main-thread time.

  • Google Tag Manager adds 716 ms

    716 ms

    Google Tag Manager costs a phone 716 ms of main-thread work and 545 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    350 ms · 51 KiB

    Polyfills for old browsers add 51 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 350 ms faster on a phone.

  • 7 long tasks on the main thread

    7 long tasks block the main thread while loading, the longest for 308 ms. During a long task the page ignores taps.

  • Render-blocking requests

    300 ms

    8 files block the first paint until they finish downloading. Deferring or inlining them could save about 300 ms.

  • site.com adds 26 ms

    26 ms

    site.com costs a phone 26 ms of main-thread work and 752 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    150 ms · 24 KiB

    About 24 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Font display

    100 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).

  • Improve image delivery

    41 KiB

    2 images could be 41 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 checks passed
  • Main-thread work: 1.9 s

    A phone's processor spends 1.9 s on main-thread work while loading, 1.0 s of it running JavaScript. That is comfortably low.

  • Server response: 9 ms

    9 ms

    Your server sent the HTML in 9 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Largest Contentful Paint: 19.1 s

    19.1 s

    Your largest element takes 19.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Small business insurance the smart way. search star star st…”.

  • Time to Interactive: 19.2 s

    19.2 s

    The page becomes fully interactive after 19.2 s. Good is under 3.8 s.

  • Speed Index: 9.0 s

    9.0 s

    Visually, the page fills in at 9.0 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 4.5 s

    4.5 s

    The first text or image appears after 4.5 s on a phone. Good is under 1.8 s.

  • Total Blocking Time: 691 ms

    691 ms

    Scripts block taps and scrolling for 691 ms in total while the page loads. Good is under 200 ms.

9 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.0 s

    1.0 s

    Real visitors wait 1.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 112 ms

    112 ms

    Real visitors wait 112 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.02

    0.02

    For real visitors the layout shifts by 0.02 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.0 s

    1.0 s

    Real visitors see the first content after 1.0 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 406 ms

    406 ms

    Real visitors wait 406 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Tap response (INP) got 14% faster for real visitors

    -14%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 160 ms to 139 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 26% faster for real visitors

    -26%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.8 s to 2.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix85
  • Page weight: 3.3 MB in 100 requests

    3.3 MB

    Your homepage downloads 3.3 MB in 100 requests on a phone: scripts 1.6 MB (36), fonts 1.1 MB (5) and images 219 KiB (15). Under 2 MB keeps phones on slow connections fast.

  • About 0.9 g of CO₂ per visit

    0.93 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.93 g of CO₂e: 111.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

4 to fixGoogle 9193
  • Invalid ARIA attributes

    2 elements use ARIA attributes their role does not allow, which confuses screen readers.

  • [role="img"] and [role="image"] elements must have alternative text (3 elements)

    [role="img"] and [role="image"] elements must have alternative text: 3 elements on the page fail this check, rated serious by axe-core.

  • 2 text elements with low contrast

    2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 3 form fields without a label

    3 form fields have no label, so screen readers announce an empty box and autofill guesses.

2 checks passed
  • Every image has alt text

    All 6 images in the HTML carry an alt attribute.

  • 46 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 49 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 3 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 10096
  • Structured data has 1 problem

    Structured data found (Corporation, FAQPage, ImageObject and InsuranceAgency) but with 1 problem, for example “Service: no offers (price) block”.

  • 101 internal links, 2 external

    The homepage links to 101 pages on biberk.com and 2 external pages.

7 checks passed
  • Meta description: 154 characters

    Your meta description is 154 characters: “Small business insurance like Workers’ Compensation and General Liability protect your company from financial harm. Pur…”.

  • One H1 headline

    Your main headline reads: “Small business insurance the smart way.”.

  • Title: 57 characters

    Your title is a healthy 57 characters: “Small Business Insurance From biBerk | Get A Quote Online”.

  • Canonical URL set

    The canonical URL is https://www.biberk.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.biberk.com/sitemap.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, description and contact details; sameAs (social profiles) would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,538 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (71 KiB, 204 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 2 links to non-canonical URLs

    Your homepage links to 2 pages by a URL that isn't their canonical one, for example /small-business-insurance/states, whose canonical is /where-we-insure/state-coverage-map. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 62 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9678
  • 2 broken images

    2 images failed to load on a phone, for example https://bat.bing.com/action/0?ti=5320905&tm=gtm002&Ver=2&mid=f01ef39b-96e9-4255-9fe3-2c2ea7b09f47&bo=1&sid=ad8ee180d41a11f1ba12cb88960c60ec&vid=ad8f0f80d41a11f1b12d2538f098afdb&vids=1&msclkid=N&pi=918.

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 403 ()”.

2 checks passed
  • Tap targets are thumb-sized

    30 of 32 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix94
  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • 1 link through redirect chains

    1 link go through two or more redirects, for example https://www.biberk.com/who-we-insure/.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (biberk.com).

  • Valid certificate (163 days left)

    The certificate from GoDaddy.com · GoDaddy TLS Intermediate CA DV - R1v1 verifies for biberk.com and is valid for another 163 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://biberk.com redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

  • All 42 links work

    All 42 links checked from your homepage (40 internal, 2 external) answered without errors.

Domain and trust

  • No CAA record

    biberk.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    biberk.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 10 years old

    10 years

    biberk.com was registered in May 2016 through pair Networks, Inc. d/b/a pair Domains. An established domain carries more trust with email providers and search engines.

  • Registered until May 2027

    biberk.com is registered until May 2027.

Content and conversion

100
  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 839 words of copy

    The homepage carries about 839 words of visible text.

9 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “call”.

  • 10 calls to action

    The homepage has 10 calls to action, for example “call” and “Get a Quote”.

  • 1 short form

    A short form (1 field at most) is right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 11 testimonial or review blocks, a star rating and 1 trust badge.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Direct contact links

    Visitors can reach you directly: 2 phone links and 0 email links.

  • Opening hours shown

    Your opening hours are on the homepage.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

  • LocalBusiness structured data

    Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.

Email authentication

90
  • Email authentication score: 90/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: quarantine

    DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.

  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:spf.protection.outlook.com include:_spf.salesforce.com include:aspmx.pardot.com include:emailus.freshser…”.

  • DKIM signing found

    A DKIM key is published (selector “selector2”, “s1” and “s2”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, LinkedIn Insight and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 16 cookies set on arrival

    16

    Opening the homepage sets 16 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 28 other companies contacted

    Loading the homepage contacts 28 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

  • It loads jQuery 3.0.0, older than 3.5 (which fixed known security holes).

Stack

Framework
jQuery
Analytics
Google Tag Manager
Hosting
Azure

Company

Headquarters
Omaha

Upkeep, stack, hiring and company data from programmable.info

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This review found 25 issues on biberk.com, including 14 speed issues and 1 SEO issue. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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