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bibs.co.kr website review
Visit site (opens in a new tab)Reviewed 11 November 202650 issues · 80 checks
This review found 50 issues worth fixing on bibs.co.kr, 21 of them high impact, across 80 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
43FClosest competitors among reviewed websites
Compare side by sideOne score from every part of this review. How it works
Speed
Use efficient cache lifetimes
27.3 s · 17.4 MB149 files are served with short cache lifetimes, so returning visitors download them again (17.4 MB).
Improve image delivery
20.9 s · 4.2 MB8 images could be 4.2 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 20.9 s faster on a phone.
Reduce unused JavaScript
4.8 s · 1.1 MBAbout 1.1 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 4.8 s faster on a phone.
Render-blocking requests
2.3 s15 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.3 s.
megadata.co.kr adds 1.2 s
1.2 smegadata.co.kr costs a phone 1.2 s of main-thread work and 218 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Mobile performance score: 16
16/100Your mobile performance score is 16. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
8 third-party services on the page
8 third-party services load with your homepage (megadata.co.kr, Google Tag Manager and Facebook and others), adding 2.0 MB and 2.3 s of main-thread time.
12 long tasks on the main thread
12 long tasks block the main thread while loading, the longest for 1.4 s. During a long task the page ignores taps.
Reduce unused CSS
750 ms · 219 KiBAbout 219 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 750 ms faster on a phone.
Document request latency
900 msThe HTML itself could arrive about 900 ms sooner: redirects, a slow server response or missing compression delay everything after it.
Google Tag Manager adds 579 ms
579 msGoogle Tag Manager costs a phone 579 ms of main-thread work and 1.0 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Avoid multiple page redirects
620 msThe page goes through 1 redirect before it starts loading, costing about 620 ms. Link and advertise the final URL directly.
Main-thread work: 4.0 s
A phone's processor spends 4.0 s on main-thread work while loading, 2.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Legacy JavaScript
250 ms · 39 KiBPolyfills for old browsers add 39 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 250 ms faster on a phone.
Minify JavaScript
150 ms · 36 KiB36 KiB could be saved by minifying JavaScript.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Minify CSS
14 KiB14 KiB could be saved by minifying CSS.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
1 checks passed
Server response: 188 ms
188 msYour server sent the HTML in 188 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 78.7 s
78.7 sYour largest element takes 78.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Speed Index: 18.4 s
18.4 sVisually, the page fills in at 18.4 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 81.9 s
81.9 sThe page becomes fully interactive after 81.9 s. Good is under 3.8 s.
Cumulative Layout Shift: 0.546
0.546The layout shifts by 0.546 while loading, so content jumps under the reader's thumb. Good is under 0.1.
First Contentful Paint: 3.8 s
3.8 sThe first text or image appears after 3.8 s on a phone. Good is under 1.8 s.
Total Blocking Time: 893 ms
893 msScripts block taps and scrolling for 893 ms in total while the page loads. Good is under 200 ms.
18 images without width and height
18 images have no width and height attributes, so the layout jumps as each one loads.
Not enough real-visitor data yet
Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.
Images and page weight
Page weight: 20.5 MB in 247 requests
20.5 MBYour homepage downloads 20.5 MB in 247 requests on a phone: images 17.0 MB (101), scripts 2.3 MB (55) and fonts 729 KiB (3). Under 2 MB keeps phones on slow connections fast.
About 5.8 g of CO₂ per visit
5.81 gBy the Sustainable Web Design model, a visit to your homepage emits about 5.81 g of CO₂e: 697.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
<html> element must have a lang attribute (1 element)
<html> element must have a lang attribute: 1 element on the page fails this check, rated serious by axe-core.
13 images without alt text
13 images have no alt text, which hurts accessibility and image search.
Unlabelled dropdowns
1 dropdown has no label.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
4 text elements with low contrast
4 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
No page language
The <html> element has no lang attribute, so screen readers may read the page in the wrong voice and accent.
1 checks passed
4 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 8 WCAG 2.2 A/AA and best-practice rules on the phone render: 4 passed and 4 failed. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
Title is short (19 characters)
Your title is only 19 characters: “[브랜드관] > 빕스 > 브랜드소개”. Between 30 and 65 characters leaves room to say what you do and for whom.
Meta description is short (62 characters)
Your meta description is only 62 characters: “프리미엄 유아용품 전문 종합 쇼핑몰, 기저귀, 물티슈, 장난감, 범보의자, 물놀이용품, 쏘서 ☎1544-3096”. 70 to 160 characters is enough to sell the click.
No canonical URL
No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.
No XML sitemap
No XML sitemap at http://www.mowm.co.kr/sitemap.xml, so Google discovers your pages only by following links.
No robots.txt
There is no robots.txt at mowm.co.kr/robots.txt, the first file search crawlers ask for.
1 link crawlers can't follow
1 link has no real href, so search engines can't follow it.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.
65 internal links, 11 external
The homepage links to 65 pages on bibs.co.kr and 11 external pages.
2 checks passed
Structured data in place
Structured data found: Person.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no https://www.mowm.co.kr/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
Other pages
3 linked pages are broken
Your homepage links to https://www.mowm.co.kr/shop/page.html, https://www.mowm.co.kr/shop/member.html and https://www.mowm.co.kr/shop/idinfo.html, which answer with an error. Visitors hit a dead end and search engines drop them.
1 page without a title
https://www.mowm.co.kr/board/board.html has no <title>, so Google invents the link text in results.
1 page without a meta description
https://www.mowm.co.kr/board/board.html has no meta description, so Google writes the search snippet from whatever text it finds.
4 pages share a meta description
https://www.mowm.co.kr/shop/todaygoods.html, /, https://www.mowm.co.kr/shop/plan_list.html and https://www.mowm.co.kr/shop/faq.html use the same meta description. A description written for each page earns more clicks.
5 pages without an H1
https://www.mowm.co.kr/shop/todaygoods.html, https://www.mowm.co.kr/board/board.html, /, https://www.mowm.co.kr/shop/plan_list.html and https://www.mowm.co.kr/shop/faq.html have no <h1> headline, so visitors and search engines get no clear main topic.
3 pages with very little text
https://www.mowm.co.kr/shop/todaygoods.html, https://www.mowm.co.kr/shop/plan_list.html and https://www.mowm.co.kr/shop/faq.html have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
2 pages slow to respond
https://www.mowm.co.kr/shop/todaygoods.html and https://www.mowm.co.kr/board/board.html took over 3 s to send their HTML from our server.
9 internal pages checked
We fetched 9 pages linked from your homepage and read each the way a search engine does.
3 checks passed
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Best practices
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Synchronous `XMLHttpRequest` on the main thread is deprecated because of its detrimental effects to…”).
1 third-party cookie
1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 502 (Bad Gateway)”.
1 low-resolution image
1 image is served at too low a resolution for sharp phone screens.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
Thin social proof
Social proof on the homepage: a star rating. Pairing it with named testimonials or customer logos makes it far more convincing.
Only about 26 words
The homepage has only about 26 words of visible text; thin pages give Google and first-time buyers little to go on.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
3 checks passed
2 short forms
2 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager, Google Analytics, Meta Pixel and TikTok Pixel.
Direct contact links
Visitors can reach you directly: 0 phone links and 1 email link.
Privacy and tracking
2 trackers load before any consent
2Before a visitor clicks anything, the page loads Criteo and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
6 cookies set on arrival
6Opening the homepage sets 6 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
17 other companies contacted
Loading the homepage contacts 17 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at bibs.co.kr, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Framework
- jQuery
- Analytics
- Google Analytics | Google Tag Manager
- Hosting
- Kinxidc As Kr Kr Kinx
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 50 issues on bibs.co.kr, including 20 speed issues, 7 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.