Website review, no card needed
bics.com website review
Visit site (opens in a new tab)Reviewed 26 October 202634 issues · 95 checks
This review found 34 issues worth fixing on bics.com, 9 of them high impact, across 95 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
81BClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 2.8 s |
| May 16, 2026 | 2.7 s |
| May 23, 2026 | 2.7 s |
| May 30, 2026 | 2.6 s |
| Jun 6, 2026 | 2.5 s |
| Jun 13, 2026 | 2.3 s |
| Jun 20, 2026 | 2.2 s |
| Jun 27, 2026 | 2.2 s |
| Jul 4, 2026 | 2.2 s |
| Jul 11, 2026 | 2.1 s |
| Jul 18, 2026 | 2.1 s |
| Jul 25, 2026 | 2.2 s |
| Aug 1, 2026 | 2.2 s |
| Aug 8, 2026 | 2.2 s |
| Aug 15, 2026 | 2.4 s |
| Aug 22, 2026 | 2.8 s |
| Aug 29, 2026 | 3.1 s |
| Sep 5, 2026 | 3.2 s |
| Sep 12, 2026 | 3.3 s |
| Sep 19, 2026 | 3.2 s |
| Sep 26, 2026 | 3.2 s |
| Oct 3, 2026 | 3.2 s |
| Oct 10, 2026 | 3.3 s |
| Oct 17, 2026 | 3.5 s |
| Oct 24, 2026 | 3.7 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 126 ms |
| May 16, 2026 | 126 ms |
| May 23, 2026 | 120 ms |
| May 30, 2026 | 125 ms |
| Jun 6, 2026 | 128 ms |
| Jun 13, 2026 | 133 ms |
| Jun 20, 2026 | 134 ms |
| Jun 27, 2026 | 130 ms |
| Jul 4, 2026 | 129 ms |
| Jul 11, 2026 | 124 ms |
| Jul 18, 2026 | 123 ms |
| Jul 25, 2026 | 120 ms |
| Aug 1, 2026 | 115 ms |
| Aug 8, 2026 | 115 ms |
| Aug 15, 2026 | 147 ms |
| Aug 22, 2026 | 173 ms |
| Aug 29, 2026 | 174 ms |
| Sep 5, 2026 | 174 ms |
| Sep 12, 2026 | 160 ms |
| Sep 19, 2026 | 156 ms |
| Sep 26, 2026 | 155 ms |
| Oct 3, 2026 | 154 ms |
| Oct 10, 2026 | 171 ms |
| Oct 17, 2026 | 196 ms |
| Oct 24, 2026 | 206 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
bics.com does not allow embedding, so this is Google's rendering of the page.
Speed
Render-blocking requests
3.2 s9 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.2 s.
Reduce unused JavaScript
1.4 s · 234 KiBAbout 234 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.4 s faster on a phone.
Mobile performance score: 57
57/100Your mobile performance score is 57 (desktop: 75). Pages that score under 90 lose visitors before the first paint.
8 third-party services on the page
8 third-party services load with your homepage (osano.com, Google Tag Manager and Clarity and others), adding 483 KiB and 531 ms of main-thread time.
Use efficient cache lifetimes
300 ms · 97 KiB24 files are served with short cache lifetimes, so returning visitors download them again (97 KiB).
Main-thread work: 2.5 s
A phone's processor spends 2.5 s on main-thread work while loading, 1.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
2,206 HTML elements
The page has 2,206 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Reduce unused CSS
150 ms · 38 KiBAbout 38 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
Improve image delivery
103 KiB5 images could be 103 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
4 long tasks on the main thread
4 long tasks block the main thread while loading, the longest for 82 ms. During a long task the page ignores taps.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
1 checks passed
Server response: 5 ms
5 msYour server sent the HTML in 5 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 16.9 s
16.9 sYour largest element takes 16.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Connecting people, applications, and devices. Worldwide.”.
First Contentful Paint: 7.3 s
7.3 sThe first text or image appears after 7.3 s on a phone. Good is under 1.8 s.
Time to Interactive: 17.1 s
17.1 sThe page becomes fully interactive after 17.1 s. Good is under 3.8 s.
Speed Index: 7.7 s
7.7 sVisually, the page fills in at 7.7 s (Speed Index). Good is under 3.4 s.
Real-user LCP: 2.7 s
2.7 sReal visitors wait 2.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Tap response (INP) got 60% slower for real visitors
+60%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 126 ms to 206 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 30% slower for real visitors
+30%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.8 s to 3.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user FCP: 2.0 s
2.0 sReal visitors see the first content after 2.0 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 949 ms
949 msReal visitors wait 949 ms for your server to start answering (75th percentile). Good is under 800 ms.
1 image without width and height
1 image have no width and height attributes, so the layout jumps as each one loads.
4 checks passed
Real-user INP: 169 ms
169 msReal visitors wait 169 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Total Blocking Time: 21 ms
21 msScripts block the page for only 21 ms while loading. Good is under 200 ms.
Images and page weight
Page weight: 2.3 MB in 188 requests
2.3 MBYour homepage downloads 2.3 MB in 188 requests on a phone: scripts 751 KiB (49), other files 611 KiB (25) and images 460 KiB (99). Under 2 MB keeps phones on slow connections fast.
1 image far larger than shown
3 KiB1 image is downloaded at several times the size a phone draws it, for example BICS_Globe_connect.webp at 1,200 px wide, shown at 390 px. Resized copies would save about 3 KiB.
About 0.6 g of CO₂ per visit
0.64 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.64 g of CO₂e: 76.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Accessibility
2 text elements with low contrast
2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Malformed lists
Some lists contain elements other than list items, which screen readers announce wrongly.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
5 links without text
5 visible links have no text or label, so screen readers cannot say where they go.
2 form fields without a label
2 form fields have no label, so screen readers announce an empty box and autofill guesses.
Headings skip levels
Headings skip levels (h1 → h5 and h2 → h5), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 287 images in the HTML carry an alt attribute.
48 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 5 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
21 H1 headlines
There are 21 <h1> headlines (“Connecting people, applications, and devices. Wor…”, “News” and “BICS wins 2026 Merit Award for ‘5G and Next Gener…”). One clear main headline is easier for people and search engines.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
1 link with vague text
1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.
160 internal links, 16 external
The homepage links to 160 pages on bics.com and 16 external pages.
6 checks passed
Meta description: 138 characters
Your meta description is 138 characters: “Connecting people, applications, and devices. Worldwide. BICS is your global gateway to digital transformation & enterp…”.
Title: 58 characters
Your title is a healthy 58 characters: “Welcome to BICS - Enterprise Communication for B2C and B2B”.
Canonical URL set
The canonical URL is https://www.bics.com/.
Structured data in place
Structured data found: BreadcrumbList, WebPage and WebSite.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.bics.com/sitemap_index.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (2,492 words), so crawlers that don't run JavaScript still read it.
Other pages
15 internal pages checked
We fetched 15 pages linked from your homepage (of 78 found) and read each the way a search engine does.
7 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “%c%d font-size:0;color:transparent NaN”.
2 checks passed
Tap targets are thumb-sized
9 of 10 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
http:// does not redirect
http://bics.com does not redirect to https, so some visitors land on the insecure version.
2 redirects before the homepage
Opening https://bics.com goes through 2 redirects before the homepage loads.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
7 checks passed
Served over HTTPS
The homepage is served over HTTPS (bics.com).
Valid certificate (73 days left)
The certificate from Google Trust Services · WE1 verifies for bics.com and is valid for another 73 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
HSTS enabled
Strict-Transport-Security is set, so browsers always use https.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
All 56 links work
All 56 links checked from your homepage (40 internal, 16 external) answered without errors.
Domain and trust
Domain expires in 48 days
bics.com is registered until Dec 2026. Make sure auto-renew is on and the card on file is current.
No CAA record
bics.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
bics.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
1 checks passed
Domain is 30 years old
30 yearsbics.com was registered in Dec 1995 through NameWeb BVBA. An established domain carries more trust with email providers and search engines.
Content and conversion
A 9-field form
Your longest form asks for 9 fields (8 required). Every extra field lowers completion.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 2,639 words of copy
The homepage carries about 2,639 words of visible text.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Talk to an expert”.
4 calls to action
The homepage has 4 calls to action, for example “Contact us” and “Talk to an expert”.
Social proof on the page
Social proof on the homepage: 61 testimonial or review blocks, 2 customer or partner logos and 3 trust badges.
Analytics in place
Analytics detected: Google Tag Manager and Microsoft Clarity.
Email authentication
Email authentication score: 95/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
3 checks passed
DMARC policy: reject
DMARC tells receivers to reject mail that fails authentication, and sends you reports.
SPF in place (~all)
An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:bgc.spf.secure-mail.be include:_spf.salesforce.com include:servers.mcsv.net ip4:54.194.166.147 ip4:54.76…”.
DKIM signing found
A DKIM key is published (selector “selector1”, “k1” and “s1”), so receivers can verify mail really came from you.
Privacy and tracking
1 tracker load before any consent
1Before a visitor clicks anything, the page loads Google Tag Manager (measured from a US location before any click). A consent tool (Osano) is installed; check it blocks these until visitors agree where the law requires it.
5 cookies set on arrival
5Opening the homepage sets 5 cookies (measured from a US location before any click).
6 other companies contacted
Loading the homepage contacts 6 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: Osano
A consent management tool (Osano) loads with the page.
Upkeep, stack and company
- It runs WordPress 3.7.1; the current release is 7.1.3.
Stack
- CMS
- WordPress 3.7.1
- Framework
- jQuery
- Analytics
- Google Tag Manager | Microsoft Clarity
- Hosting
- WP Engine
Company
- Founded
- 1997
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 34 issues on bics.com, including 18 speed issues, 3 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.