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bigassluxuries.com website review

Visit site (opens in a new tab)Reviewed 10 November 202629 issues · 71 checks

This review found 29 issues worth fixing on bigassluxuries.com, 12 of them high impact, across 71 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.2 s1.7 sMay 23Nov 71.8 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20262.0 s
May 30, 20262.0 s
Jun 6, 20262.0 s
Jun 13, 20262.1 s
Jun 20, 20262.2 s
Jun 27, 20262.1 s
Jul 4, 20262.1 s
Jul 11, 20262.1 s
Jul 18, 20262.0 s
Jul 25, 20262.0 s
Aug 1, 20262.0 s
Aug 8, 20262.0 s
Aug 15, 20261.9 s
Aug 22, 20262.0 s
Aug 29, 20262.0 s
Sep 5, 20262.0 s
Sep 12, 20262.0 s
Sep 19, 20261.9 s
Sep 26, 20261.8 s
Oct 3, 20261.8 s
Oct 10, 20261.8 s
Oct 17, 20261.8 s
Oct 24, 20261.8 s
Oct 31, 20261.8 s
Nov 7, 20261.8 s
Real-visitor tap response (INP)75th percentile, phones
174 ms131 msMay 23Nov 7136 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026145 ms
May 30, 2026147 ms
Jun 6, 2026162 ms
Jun 13, 2026161 ms
Jun 20, 2026162 ms
Jun 27, 2026162 ms
Jul 4, 2026162 ms
Jul 11, 2026169 ms
Jul 18, 2026162 ms
Jul 25, 2026159 ms
Aug 1, 2026154 ms
Aug 8, 2026146 ms
Aug 15, 2026137 ms
Aug 22, 2026137 ms
Aug 29, 2026137 ms
Sep 5, 2026137 ms
Sep 12, 2026139 ms
Sep 19, 2026137 ms
Sep 26, 2026137 ms
Oct 3, 2026137 ms
Oct 10, 2026140 ms
Oct 17, 2026145 ms
Oct 24, 2026145 ms
Oct 31, 2026144 ms
Nov 7, 2026136 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of bigassluxuries.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. bigassluxuries.com at 0.8 s0.8 s
  2. bigassluxuries.com at 1.5 s1.5 s
  3. bigassluxuries.com at 2.3 s2.3 s
  4. bigassluxuries.com at 3.0 s3.0 s
  5. bigassluxuries.com at 3.8 s3.8 s
  6. bigassluxuries.com at 4.5 s4.5 s
  7. bigassluxuries.com at 5.3 s5.3 s
  8. bigassluxuries.com at 6.0 s6.0 s

Speed

10 to fix48
  • Improve image delivery

    4.3 s · 1.3 MB

    40 images could be 1.3 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 4.3 s faster on a phone.

  • Mobile performance score: 48

    48/100

    Your mobile performance score is 48. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 8.0 s

    A phone's processor spends 8.0 s on main-thread work while loading, 3.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 5,155 HTML elements

    The page has 5,155 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Klaviyo, loox.io and Google Tag Manager and others), adding 1.5 MB and 1.0 s of main-thread time.

  • Reduce unused JavaScript

    750 ms · 419 KiB

    About 419 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 750 ms faster on a phone.

  • Use efficient cache lifetimes

    750 ms · 237 KiB

    19 files are served with short cache lifetimes, so returning visitors download them again (237 KiB).

  • Reduce unused CSS

    300 ms · 145 KiB

    About 145 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Klaviyo adds 320 ms

    320 ms

    Klaviyo costs a phone 320 ms of main-thread work and 694 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 14 long tasks on the main thread

    14 long tasks block the main thread while loading, the longest for 260 ms. During a long task the page ignores taps.

  • Render-blocking requests

    200 ms

    10 files block the first paint until they finish downloading. Deferring or inlining them could save about 200 ms.

  • Legacy JavaScript

    35 KiB

    Polyfills for old browsers add 35 KiB JavaScript that modern phones do not need.

  • Minify CSS

    15 KiB

    15 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    2 KiB

    2 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 17 ms

    17 ms

    Your server sent the HTML in 17 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix100
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 27.6 s

    27.6 s

    Your largest element takes 27.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 30.3 s

    30.3 s

    The page becomes fully interactive after 30.3 s. Good is under 3.8 s.

  • Speed Index: 15.2 s

    15.2 s

    Visually, the page fills in at 15.2 s (Speed Index). Good is under 3.4 s.

  • Real-user FCP: 2.0 s

    2.0 s

    Real visitors see the first content after 2.0 s (75th percentile). Good is under 1.8 s.

  • Total Blocking Time: 545 ms

    545 ms

    Scripts block taps and scrolling for 545 ms in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 2.6 s

    2.6 s

    The first text or image appears after 2.6 s on a phone. Good is under 1.8 s.

  • Tap response (INP) held steady for real visitors

    -4%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 145 ms to 136 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

6 checks passed
  • Real-user LCP: 2.5 s

    2.5 s

    Real visitors wait 2.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 154 ms

    154 ms

    Real visitors wait 154 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.01

    0.01

    For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.

  • Real-user TTFB: 652 ms

    652 ms

    Real visitors wait 652 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 10% faster for real visitors

    -10%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.0 s to 1.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix33
  • Page weight: 12.8 MB in 440 requests

    12.8 MB

    Your homepage downloads 12.8 MB in 440 requests on a phone: media 5.8 MB (3), images 3.6 MB (112) and scripts 1.7 MB (180). Under 2 MB keeps phones on slow connections fast.

  • About 3.6 g of CO₂ per visit

    3.62 g

    By the Sustainable Web Design model, a visit to your homepage emits about 3.62 g of CO₂e: 434.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

4 to fixGoogle 10088
  • Delayed refresh under 20 hours must not be used (1 element)

    Delayed refresh under 20 hours must not be used: 1 element on the page fails this check, rated critical by axe-core.

  • 5 images without alt text

    5 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • Headings should not be empty (1 element)

    Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

1 checks passed
  • 20 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 23 WCAG 2.2 A/AA and best-practice rules on the phone render: 20 passed and 3 failed. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 10095
  • 2 H1 headlines

    There are 2 <h1> headlines (“Gift Big This Season” and “Gift Big This Season”). One clear main headline is easier for people and search engines.

  • 307 internal links, 4 external

    The homepage links to 307 pages on bigassluxuries.com and 4 external pages.

7 checks passed
  • Meta description: 120 characters

    Your meta description is 120 characters: “Shop Big Ass Candles made by Big Ass Luxuries. The Largest Candles in the US. Bougie De Luxe. Handmade in Dallas, Texas.”.

  • Title: 44 characters

    Your title is a healthy 44 characters: “Big Ass Luxuries - Largest Candles in the US”.

  • Canonical URL set

    The canonical URL is https://bigassluxuries.com/.

  • Structured data in place

    Structured data found: Organization.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://bigassluxuries.com/sitemap.xml.

AI search readiness

1 to fix83
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • llms.txt published

    The site publishes https://bigassluxuries.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 3 pages without a meta description

    https://bigassluxuries.com/collections/holiday-collection, https://bigassluxuries.com/collections/big-ass-candle-holders and https://bigassluxuries.com/collections/signature-scents have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 54 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9692
  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 429 ()”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix71
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 10 words

    The homepage has only about 10 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

4 checks passed
  • 47 calls to action

    The homepage has 47 calls to action, for example “Shop All”, “Try our Unscented Candle” and “Subscribe & Save”.

  • 24 short forms

    24 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 199 testimonial or review blocks, 2 customer or partner logos and 217 trust badges.

  • Analytics in place

    Analytics detected: Google Tag Manager and Microsoft Clarity.

Privacy and tracking

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 2 other companies contacted

    Loading the homepage contacts 2 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at bigassluxuries.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 15 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Microsoft Clarity · Simprosys Google Shopping Feed · Attentive · Klaviyo Email Marketing Sms · Triplewhale · Redo · Gift Box Builder · Freegifts · Back In Stock · loox.io · socialsnowball.io · bogos.io · getredo.com · attn.tv · nice-team.net

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Tag Manager | Microsoft Clarity
Hosting
Shopify

Company

Headquarters
Dallas

Upkeep, stack, hiring and company data from programmable.info

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This review found 29 issues on bigassluxuries.com, including 17 speed issues, 1 SEO issue and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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