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biggreenegg.com website review
Visit site (opens in a new tab)Reviewed 21 October 202627 issues · 99 checks
This review found 27 issues worth fixing on biggreenegg.com, 7 of them high impact, across 99 checks. The most urgent: mobile performance score: 48. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
84B- #15,834 of 88,737 reviewed websitesbeats 77%
- #9,597 of 46,155 online storesbeats 73%
- #9,276 of 41,422 Shopify storesbeats 71%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 2, 2026 | 1.1 s |
| May 9, 2026 | 1.1 s |
| May 16, 2026 | 1.2 s |
| May 23, 2026 | 1.2 s |
| May 30, 2026 | 1.1 s |
| Jun 6, 2026 | 1.1 s |
| Jun 13, 2026 | 1.2 s |
| Jun 20, 2026 | 1.2 s |
| Jun 27, 2026 | 1.3 s |
| Jul 4, 2026 | 1.3 s |
| Jul 11, 2026 | 1.3 s |
| Jul 18, 2026 | 1.3 s |
| Jul 25, 2026 | 1.3 s |
| Aug 1, 2026 | 1.2 s |
| Aug 8, 2026 | 1.2 s |
| Aug 15, 2026 | 1.2 s |
| Aug 22, 2026 | 1.3 s |
| Aug 29, 2026 | 1.4 s |
| Sep 5, 2026 | 1.5 s |
| Sep 12, 2026 | 1.5 s |
| Sep 19, 2026 | 1.5 s |
| Sep 26, 2026 | 1.5 s |
| Oct 3, 2026 | 1.5 s |
| Oct 10, 2026 | 1.5 s |
| Oct 17, 2026 | 1.4 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 2, 2026 | 104 ms |
| May 9, 2026 | 104 ms |
| May 16, 2026 | 103 ms |
| May 23, 2026 | 103 ms |
| May 30, 2026 | 103 ms |
| Jun 6, 2026 | 104 ms |
| Jun 13, 2026 | 107 ms |
| Jun 20, 2026 | 110 ms |
| Jun 27, 2026 | 111 ms |
| Jul 4, 2026 | 111 ms |
| Jul 11, 2026 | 111 ms |
| Jul 18, 2026 | 111 ms |
| Jul 25, 2026 | 111 ms |
| Aug 1, 2026 | 111 ms |
| Aug 8, 2026 | 112 ms |
| Aug 15, 2026 | 113 ms |
| Aug 22, 2026 | 116 ms |
| Aug 29, 2026 | 120 ms |
| Sep 5, 2026 | 128 ms |
| Sep 12, 2026 | 130 ms |
| Sep 19, 2026 | 137 ms |
| Sep 26, 2026 | 137 ms |
| Oct 3, 2026 | 137 ms |
| Oct 10, 2026 | 136 ms |
| Oct 17, 2026 | 136 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.0 s
2.0 s
2.9 s
3.9 s
4.9 s
5.9 s
6.9 s
7.9 s
biggreenegg.com does not allow embedding, so this is Google's rendering of the page.
Speed
Mobile performance score: 48
48/100Your mobile performance score is 48 (desktop: 47). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 7.3 s
A phone's processor spends 7.3 s on main-thread work while loading, 2.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Intercom, Klaviyo and Clarity and others), adding 1.2 MB and 855 ms of main-thread time.
Reduce unused JavaScript
596 KiBAbout 596 KiB of JavaScript is downloaded but never used on this page.
Improve image delivery
547 KiB10 images could be 547 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
2,944 HTML elements
The page has 2,944 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Klaviyo adds 152 ms
152 msKlaviyo costs a phone 152 ms of main-thread work and 329 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Use efficient cache lifetimes
150 ms · 140 KiB20 files are served with short cache lifetimes, so returning visitors download them again (140 KiB).
12 long tasks on the main thread
12 long tasks block the main thread while loading, the longest for 242 ms. During a long task the page ignores taps.
Reduce unused CSS
170 ms · 41 KiBAbout 41 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 170 ms faster on a phone.
Render-blocking requests
150 ms4 files block the first paint until they finish downloading. Deferring or inlining them could save about 150 ms.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Legacy JavaScript
47 KiBPolyfills for old browsers add 47 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify JavaScript
2 KiB2 KiB could be saved by minifying JavaScript.
1 checks passed
Server response: 15 ms
15 msYour server sent the HTML in 15 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Time to Interactive: 28.9 s
28.9 sThe page becomes fully interactive after 28.9 s. Good is under 3.8 s.
Largest Contentful Paint: 8.2 s
8.2 sYour largest element takes 8.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Big Green Egg Engraved Handle”.
Speed Index: 8.2 s
8.2 sVisually, the page fills in at 8.2 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 3.4 s
3.4 sThe first text or image appears after 3.4 s on a phone. Good is under 1.8 s.
Tap response (INP) got 31% slower for real visitors
+31%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 104 ms to 136 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 31% slower for real visitors
+31%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 1.1 s to 1.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Total Blocking Time: 535 ms
535 msScripts block taps and scrolling for 535 ms in total while the page loads. Good is under 200 ms.
7 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 2.1 s
2.1 sReal visitors wait 2.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 153 ms
153 msReal visitors wait 153 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.7 s
1.7 sReal visitors see the first content after 1.7 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 696 ms
696 msReal visitors wait 696 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 5.5 MB in 271 requests
5.5 MBYour homepage downloads 5.5 MB in 271 requests on a phone: images 2.4 MB (42), scripts 1.7 MB (97) and other files 852 KiB (96). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
Quick_Light_Kit_Hero_Homepage_f99f5d15-eb81-4ed2-b4e1-3f7299 is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
6 images in older formats
6 images (767 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
3 images below the first screen load straight away
3 images further down the page (127 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 1.5 g of CO₂ per visit
1.55 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.55 g of CO₂e: 185.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
All page content should be contained by landmarks (3 elements)
All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.
1 text element with low contrast
1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.
Headings skip levels
Headings skip levels (h3 → h5), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 157 images in the HTML carry an alt attribute.
51 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 1 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (70 characters)
Your title is 70 characters, so Google will cut it off around 60: “Big Green Egg | Premium Kamado Grill, Smoker, Outdoor Cooking Solution”.
2 H1 headlines
There are 2 <h1> headlines (“Personalize your Handle” and “The tool you don't need. 'Til you try it.”). One clear main headline is easier for people and search engines.
Meta description is long (170 characters)
Your meta description is 170 characters; Google truncates after about 160, so the end of your pitch is cut.
372 internal links, 7 external
The homepage links to 372 pages on biggreenegg.com and 7 external pages.
5 checks passed
Canonical URL set
The canonical URL is https://biggreenegg.com/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://biggreenegg.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,343 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
1 page without an H1
/collections/personalized-engraved-richlite-handles has no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 171 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
10 small tap targets
10 of 35 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
2 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
Short HSTS lifetime
HSTS is set, but max-age is 91 days; one year is the recommended minimum.
1 link through redirect chains
1 link go through two or more redirects, for example https://biggreenegg.com/account.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
Deprecated X-XSS-Protection
X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
7 checks passed
Served over HTTPS
The homepage is served over HTTPS (biggreenegg.com).
Valid certificate (40 days left)
The certificate from Let's Encrypt · YE2 verifies for biggreenegg.com and is valid for another 40 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
http:// redirects to https
http://biggreenegg.com redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
All 47 links work
All 47 links checked from your homepage (40 internal, 7 external) answered without errors.
Domain and trust
No CAA record
biggreenegg.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
biggreenegg.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 29 years old
29 yearsbiggreenegg.com was registered in Jul 1997 through Network Solutions, LLC. An established domain carries more trust with email providers and search engines.
Registered until Jul 2028
biggreenegg.com is registered until Jul 2028.
Content and conversion
Thin social proof
Social proof on the homepage: 2 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 669 words of copy
The homepage carries about 669 words of visible text.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Shop Quick Light Kit”.
9 calls to action
The homepage has 9 calls to action, for example “Shop All New Arrivals”, “Big Green Egg x FINEX® Shop Now >>” and “Fall 2026 Special Offers Shop Now >>”.
3 short forms
3 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Microsoft Clarity.
Email authentication
Email authentication score: 85/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
3 checks passed
DMARC policy: quarantine
DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.
SPF in place (~all)
An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:_spf.createsend.com ip4:205.173.226.5 include:spf.protection.outlook.com a:aushossmtpprd01.activant.com …”.
DKIM signing found
A DKIM key is published (selector “google”, “selector1” and “k1”), so receivers can verify mail really came from you.
Privacy and tracking
2 trackers load before any consent
2Before a visitor clicks anything, the page loads Klaviyo and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
7 cookies set on arrival
7Opening the homepage sets 7 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
40 other companies contacted
Loading the homepage contacts 40 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Upkeep, stack and company
- It loads jQuery 3.4.1, older than 3.5 (which fixed known security holes).
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Microsoft Clarity
- Hosting
- Cloudflare Hosting;Shopify Hosted;Google Cloud
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
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- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
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