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bigguycatering.com website review

Visit site (opens in a new tab)Reviewed 13 November 202624 issues · 69 checks

This review found 24 issues worth fixing on bigguycatering.com, 8 of them high impact, across 69 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Full-page screenshot of bigguycatering.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. bigguycatering.com at 0.4 s0.4 s
  2. bigguycatering.com at 0.8 s0.8 s
  3. bigguycatering.com at 1.1 s1.1 s
  4. bigguycatering.com at 1.5 s1.5 s
  5. bigguycatering.com at 1.9 s1.9 s
  6. bigguycatering.com at 2.3 s2.3 s
  7. bigguycatering.com at 2.6 s2.6 s
  8. bigguycatering.com at 3.0 s3.0 s

Speed

6 to fix69
  • Improve image delivery

    20.1 s · 30.0 MB

    10 images could be 30.0 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 20.1 s faster on a phone.

  • 6 third-party services on the page

    6 third-party services load with your homepage (Google Tag Manager, wix-host.com and Wix and others), adding 31.3 MB and 399 ms of main-thread time.

  • Wix adds 55 ms

    55 ms

    Wix costs a phone 55 ms of main-thread work and 30.8 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Mobile performance score: 69

    69/100

    Your mobile performance score is 69. Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    750 ms

    2 files block the first paint until they finish downloading. Deferring or inlining them could save about 750 ms.

  • Reduce unused JavaScript

    310 ms · 194 KiB

    About 194 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 310 ms faster on a phone.

  • 5 long tasks on the main thread

    5 long tasks block the main thread while loading, the longest for 159 ms. During a long task the page ignores taps.

  • Minify JavaScript

    73 KiB

    73 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

2 checks passed
  • Main-thread work: 1.1 s

    A phone's processor spends 1.1 s on main-thread work while loading, 408 ms of it running JavaScript. That is comfortably low.

  • Server response: 1 ms

    1 ms

    Your server sent the HTML in 1 ms, well inside Google's 600 ms guideline.

Core Web Vitals

3 to fix60
  • Largest Contentful Paint: 25.3 s

    25.3 s

    Your largest element takes 25.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 25.3 s

    25.3 s

    The page becomes fully interactive after 25.3 s. Good is under 3.8 s.

  • Total Blocking Time: 275 ms

    275 ms

    Scripts block taps and scrolling for 275 ms in total while the page loads. Good is under 200 ms.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

3 checks passed
  • First Contentful Paint: 1.5 s

    1.5 s

    The first text or image appears after 1.5 s, inside the 1.8 s “good” threshold.

  • Speed Index: 2.7 s

    2.7 s

    Visually, the page fills in at 2.7 s (Speed Index), inside the 3.4 s “good” threshold.

  • Cumulative Layout Shift: 0.003

    0.003

    The layout barely moves while loading (CLS 0.003, good is under 0.1).

Images and page weight

4 to fix25
  • 4 images over 500 KB

    4 images weigh 31.7 MB together. On a phone connection a single image that size takes seconds.

  • Page weight: 31.3 MB in 51 requests

    31.3 MB

    Your homepage downloads 31.3 MB in 51 requests on a phone: images 30.8 MB (11), scripts 468 KiB (22) and fonts 47 KiB (3). Under 2 MB keeps phones on slow connections fast.

  • 6 images far larger than shown

    29.3 MB

    6 images are downloaded at several times the size a phone draws them, for example 6b881a_22191bc2aa784376ba925d8c8867f952~mv2.jpeg at 3,888 px wide, shown at 350 px. Resized copies would save about 29.3 MB.

  • 6 images in older formats

    6 images (32.1 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 8.9 g of CO₂ per visit

    8.88 g

    By the Sustainable Web Design model, a visit to your homepage emits about 8.88 g of CO₂e: 1065.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

Accessibility

3 to fixGoogle 9495
  • Scrollable region must have keyboard access (14 elements)

    Scrollable region must have keyboard access: 14 elements on the page fail this check, rated serious by axe-core.

  • 4 text elements with low contrast

    4 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • Headings skip levels

    Headings skip levels (h2 → h4, h2 → h5 and h2 → h5), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 46 images in the HTML carry an alt attribute.

  • 42 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 46 WCAG 2.2 A/AA and best-practice rules on the phone render: 42 passed and 4 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 10087
  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • No canonical URL

    No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

  • Meta description is long (164 characters)

    Your meta description is 164 characters; Google truncates after about 160, so the end of your pitch is cut.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.

  • 41 internal links, 4 external

    The homepage links to 41 pages on bigguycatering.com and 4 external pages.

5 checks passed
  • One H1 headline

    Your main headline reads: “Catering Company in Mid-Michigan”.

  • Title: 59 characters

    Your title is a healthy 59 characters: “Catering in Jackson, Michigan | Big Guy Catering | Michigan”.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.bigguycatering.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,027 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.bigguycatering.com/llms.txt (3 KiB, 3 links), a plain-text guide to the site for AI tools.

Other pages

100
  • 2 pages with very little text

    https://www.bigguycatering.com/menus.html and https://www.bigguycatering.com/feedback.html have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 9 internal pages checked

    We fetched 9 pages linked from your homepage and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 9 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 9 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 9 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9291
  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “AppId 196175ca-0c1e-41ec-9f9a-ceafda45b2bd does not expose function correctly, error code: Client 404”.

  • 1 distorted image

    1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.

2 checks passed
  • Tap targets are thumb-sized

    7 of 8 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix92
  • Thin social proof

    Social proof on the homepage: 6 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • About 525 words of copy

    The homepage carries about 525 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “CALL US TODAY! 1-877-257-6366” and “GET A FREE QUOTE”.

  • 7 calls to action

    The homepage has 7 calls to action, for example “CALL US TODAY! 1-877-257-6366”, “Contact” and “GET A FREE QUOTE”.

  • Analytics in place

    Analytics detected: Google Analytics.

  • Direct contact links

    Visitors can reach you directly: 4 phone links and 2 email links.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix
  • 2 trackers load before any consent

    2

    Before a visitor clicks anything, the page loads Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 7 cookies set on arrival

    7

    Opening the homepage sets 7 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 10 other companies contacted

    Loading the homepage contacts 10 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at bigguycatering.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
Wix
Analytics
Google Analytics
Hosting
Wix

Upkeep, stack, hiring and company data from programmable.info

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This review found 24 issues on bigguycatering.com, including 9 speed issues, 3 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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