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bigmoods.com website review

Visit site (opens in a new tab)Reviewed 10 November 202641 issues · 93 checks

This review found 41 issues worth fixing on bigmoods.com, 10 of them high impact, across 93 checks. The most urgent: main-thread work: 5.7 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.8 s1.3 sMay 23Nov 71.4 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20261.7 s
May 30, 20261.6 s
Jun 6, 20261.5 s
Jun 13, 20261.6 s
Jun 20, 20261.6 s
Jun 27, 20261.6 s
Jul 4, 20261.7 s
Jul 11, 20261.6 s
Jul 18, 20261.6 s
Jul 25, 20261.7 s
Aug 1, 20261.7 s
Aug 8, 20261.7 s
Aug 15, 20261.7 s
Aug 22, 20261.7 s
Aug 29, 20261.6 s
Sep 5, 20261.6 s
Sep 12, 20261.5 s
Sep 19, 20261.5 s
Sep 26, 20261.4 s
Oct 3, 20261.3 s
Oct 10, 20261.3 s
Oct 17, 20261.4 s
Oct 24, 20261.4 s
Oct 31, 20261.5 s
Nov 7, 20261.4 s
Real-visitor tap response (INP)75th percentile, phones
111 ms94 msMay 23Nov 7109 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 202696 ms
May 30, 2026104 ms
Jun 6, 2026104 ms
Jun 13, 2026104 ms
Jun 20, 2026105 ms
Jun 27, 2026105 ms
Jul 4, 2026107 ms
Jul 11, 2026105 ms
Jul 18, 2026104 ms
Jul 25, 2026103 ms
Aug 1, 2026101 ms
Aug 8, 2026103 ms
Aug 15, 2026104 ms
Aug 22, 2026104 ms
Aug 29, 2026104 ms
Sep 5, 2026104 ms
Sep 12, 2026104 ms
Sep 19, 2026104 ms
Sep 26, 2026104 ms
Oct 3, 202699 ms
Oct 10, 2026100 ms
Oct 17, 2026100 ms
Oct 24, 2026104 ms
Oct 31, 2026109 ms
Nov 7, 2026109 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of bigmoods.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. bigmoods.com at 0.7 s0.7 s
  2. bigmoods.com at 1.4 s1.4 s
  3. bigmoods.com at 2.1 s2.1 s
  4. bigmoods.com at 2.8 s2.8 s
  5. bigmoods.com at 3.5 s3.5 s
  6. bigmoods.com at 4.3 s4.3 s
  7. bigmoods.com at 5.0 s5.0 s
  8. bigmoods.com at 5.7 s5.7 s

Speed

9 to fix61
  • Main-thread work: 5.7 s

    A phone's processor spends 5.7 s on main-thread work while loading, 3.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (alia-prod.com, quikly.com and Klaviyo and others), adding 1.2 MB and 1.3 s of main-thread time.

  • Mobile performance score: 61

    61/100

    Your mobile performance score is 61. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused JavaScript

    300 ms · 578 KiB

    About 578 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Render-blocking requests

    600 ms

    3 files block the first paint until they finish downloading. Deferring or inlining them could save about 600 ms.

  • Use efficient cache lifetimes

    150 ms · 331 KiB

    22 files are served with short cache lifetimes, so returning visitors download them again (331 KiB).

  • Improve image delivery

    350 ms · 50 KiB

    2 images could be 50 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 350 ms faster on a phone.

  • alia-prod.com adds 277 ms

    277 ms

    alia-prod.com costs a phone 277 ms of main-thread work and 345 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 2,478 HTML elements

    The page has 2,478 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Reduce unused CSS

    150 ms · 31 KiB

    About 31 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • 15 long tasks on the main thread

    15 long tasks block the main thread while loading, the longest for 132 ms. During a long task the page ignores taps.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Legacy JavaScript

    39 KiB

    Polyfills for old browsers add 39 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 9 ms

    9 ms

    Your server sent the HTML in 9 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Time to Interactive: 19.3 s

    19.3 s

    The page becomes fully interactive after 19.3 s. Good is under 3.8 s.

  • Largest Contentful Paint: 7.8 s

    7.8 s

    Your largest element takes 7.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Speed Index: 6.2 s

    6.2 s

    Visually, the page fills in at 6.2 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 388 ms

    388 ms

    Scripts block taps and scrolling for 388 ms in total while the page loads. Good is under 200 ms.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +9%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 96 ms to 109 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

9 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.6 s

    1.6 s

    Real visitors wait 1.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 129 ms

    129 ms

    Real visitors wait 129 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.03

    0.03

    For real visitors the layout shifts by 0.03 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.1 s

    1.1 s

    Real visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 499 ms

    499 ms

    Real visitors wait 499 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 10% faster for real visitors

    -10%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.7 s to 1.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • First Contentful Paint: 1.1 s

    1.1 s

    The first text or image appears after 1.1 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0.016

    0.016

    The layout barely moves while loading (CLS 0.016, good is under 0.1).

Images and page weight

1 to fix85
  • Page weight: 3.5 MB in 255 requests

    3.5 MB

    Your homepage downloads 3.5 MB in 255 requests on a phone: scripts 1.6 MB (89), other files 828 KiB (127) and images 684 KiB (13). Under 2 MB keeps phones on slow connections fast.

  • About 1.0 g of CO₂ per visit

    0.99 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.99 g of CO₂e: 118.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

11 to fixGoogle 8788
  • 3 buttons without a name

    3 buttons have no accessible name, so screen readers announce just “button”.

  • Hidden but focusable

    1 element hidden from screen readers can still receive keyboard focus.

  • ARIA input fields must have an accessible name (1 element)

    ARIA input fields must have an accessible name: 1 element on the page fails this check, rated serious by axe-core.

  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Interactive controls must not be nested (1 element)

    Interactive controls must not be nested: 1 element on the page fails this check, rated serious by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (2 elements)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 2 elements on the page fail this check, rated moderate by axe-core.

  • Banner landmark should not be contained in another landmark (1 element)

    Banner landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Document should not have more than one banner landmark (1 element)

    Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 45 links without text

    45 visible links have no text or label, so screen readers cannot say where they go.

  • Headings should not be empty (1 element)

    Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 61 images in the HTML carry an alt attribute.

  • 52 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 64 WCAG 2.2 A/AA and best-practice rules on the phone render: 52 passed and 12 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 10079
  • Title is long (71 characters)

    Your title is 71 characters, so Google will cut it off around 60: “Sticker Store | Discover the Best Sticker Collection Online – Big Moods”.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • Meta description is long (279 characters)

    Your meta description is 279 characters; Google truncates after about 160, so the end of your pitch is cut.

  • One H1 headline

    Your <h1> is empty.

  • 326 internal links, 6 external

    The homepage links to 326 pages on bigmoods.com and 6 external pages.

4 checks passed
  • Canonical URL set

    The canonical URL is https://bigmoods.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://bigmoods.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,147 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://bigmoods.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 2 pages without a meta description

    https://bigmoods.com/pages/shop-by-category and https://bigmoods.com/collections/clear-stickers have no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 page without an H1

    https://bigmoods.com/pages/shop-by-category has no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 129 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

4 to fixGoogle 7770
  • 1 broken image

    1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=283006658&tm=gtm002&Ver=2&mid=b3ecc16e-3e02-45e4-87fc-dc955cb384a7&bo=1&sid=ae6d6b70dcdf11f1beb1fb3f5b7c5a73&vid=ae6d9790dcdf11f18f2bb5946ffa01cf&vids=1&msclkid=N&pi=9.

  • 9 small tap targets

    9 of 36 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 third-party cookie

    1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_CONNECTION_RESET”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix81
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • Thin social proof

    Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 648 words of copy

    The homepage carries about 648 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop Now” and “SHOP NOW”.

  • 22 calls to action

    The homepage has 22 calls to action, for example “New! Unused Sticker Book”, “Shop Now” and “Shop birthday”.

  • 6 short forms

    6 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager and TikTok Pixel.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 1 email link.

Privacy and tracking

1 to fix
  • 9 trackers load before any consent

    9

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 4 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 30 cookies set on arrival

    30

    Opening the homepage sets 30 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 46 other companies contacted

    Loading the homepage contacts 46 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at bigmoods.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 12 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Attentive · Klaviyo Email Marketing Sms · Quikly · Countdown Timer · Discount Kit · snapchat.com · rechargecdn.com · googleapis.com · amazonaws.com · nfcube.com · loox.io · attn.tv

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Analytics
Google Tag Manager
Hosting
Shopify

Company

Headquarters
Royal Oak

Upkeep, stack, hiring and company data from programmable.info

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This review found 41 issues on bigmoods.com, including 14 speed issues, 4 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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