bike.com website review

About 277 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.5 s faster on a phone.

6 files are served with short cache lifetimes, so returning visitors download them again (171 KiB).

Your mobile performance score is 59. Pages that score under 90 lose visitors before the first paint.

18 images could be 410 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 450 ms faster on a phone.

About 56 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

2 files block the first paint until they finish downloading. Deferring or inlining them could save about 350 ms.

A phone's processor spends 2.6 s on main-thread work while loading, 1.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

7 third-party services load with your homepage (Affirm, Google/Doubleclick Ads and Shopify and others), adding 654 KiB and 466 ms of main-thread time.

4 long tasks block the main thread while loading, the longest for 207 ms. During a long task the page ignores taps.

Polyfills for old browsers add 15 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 50 ms faster on a phone.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

4 KiB could be saved by minifying CSS.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

Your largest element takes 10.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Sponsored Giveaway: Denago City 1 eBike”.

The page becomes fully interactive after 10.9 s. Good is under 3.8 s.

The first text or image appears after 3.9 s on a phone. Good is under 1.8 s.

Visually, the page fills in at 6.0 s (Speed Index). Good is under 3.4 s.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 194 ms to 326 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Real visitors see the first content after 1.9 s (75th percentile). Good is under 1.8 s.

Real visitors wait 884 ms for your server to start answering (75th percentile). Good is under 800 ms.

Your homepage downloads 2.8 MB in 202 requests on a phone: images 1.0 MB (26), scripts 833 KiB (54) and other files 797 KiB (108). Under 2 MB keeps phones on slow connections fast.

1 image is downloaded at several times the size a phone draws it, for example Screenshot_2026-07-29_at_4.15.34_PM_b6b52329-2f66-42b8-9411- at 1,200 px wide, shown at 342 px. Resized copies would save about 31 KiB.

By the Sustainable Web Design model, a visit to your homepage emits about 0.81 g of CO₂e: 96.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

10 visible links have no text or label, so screen readers cannot say where they go.

1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

Your <h1> is empty.

The homepage links to 84 pages on bike.com and 9 external pages.

Your Organization JSON-LD is missing logo, description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

We fetched 15 pages linked from your homepage (of 31 found) and read each the way a search engine does.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 626 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Pinterest Tag and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 18 cookies, 1 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 21 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.