bild.de website review

About 526 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.4 s faster on a phone.

The page goes through 1 redirect before it starts loading, costing about 1.5 s. Link and advertise the final URL directly.

Your mobile performance score is 44 (desktop: 89). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

A phone's processor spends 4.6 s on main-thread work while loading, 2.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

About 2.0 MB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

12 long tasks block the main thread while loading, the longest for 339 ms. During a long task the page ignores taps.

3 third-party services load with your homepage (asadcdn.com, greenvideo.io and bildstatic.de), adding 319 KiB and 13 ms of main-thread time.

15 KiB could be saved by minifying JavaScript.

Desktop scores 89 but mobile only 44. A gap that wide usually means heavy scripts and images that hit phones hardest.

Your largest element takes 12.0 s to render on a phone. Google's threshold for “good” is 2.5 s.

The page becomes fully interactive after 36.1 s. Good is under 3.8 s.

The first text or image appears after 7.0 s on a phone. Good is under 1.8 s.

Visually, the page fills in at 8.7 s (Speed Index). Good is under 3.4 s.

Scripts block taps and scrolling for 509 ms in total while the page loads. Good is under 200 ms.

Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 293 ms to 338 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 1.2 s to 1.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 7.4 MB in 379 requests on a phone: images 2.3 MB (182), stylesheets 2.2 MB (19) and scripts 1.8 MB (121). Under 2 MB keeps phones on slow connections fast.

edad4d01fb374937dc17a4636c00b0a2,b8d01728 weighs 611 KiB. On a phone connection a single image that size takes seconds.

3 images (809 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 2.08 g of CO₂e: 250.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 frames have no title, so screen-reader users cannot tell what they contain.

All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.

27 visible links have no text or label, so screen readers cannot say where they go.

There is no <h1>, so neither visitors nor Google get a clear main headline.

Open Graph is missing og:description, so shared links fall back to guesses.

No twitter:card tag. X falls back to Open Graph, which is incomplete here.

The homepage links to 652 pages on bild.de and 105 external pages.

Your robots.txt shuts out Perplexity (PerplexityBot) and Perplexity (Perplexity-User). These fetch pages to answer people's questions and cite the source, so your site can't be quoted or linked in those answers.

There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

robots.txt blocks Applebot-Extended and CCBot, which collect pages to train models. That's a legitimate choice and doesn't by itself stop the site appearing in AI answers.

/suche.bild.html and /schlagzeilen-des-tages/ateaserseite/der-tag-bei-bild/ateaserseite-15480098.bild.html use the same meta description. A description written for each page earns more clicks.

Your homepage links to 2 pages by a URL that isn't their canonical one, for example /wetter, whose canonical is /news/aktuelles/wetter/wetter-alle-infos-78213998.bild.html. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

/kaufberater has no <h1> headline, so visitors and search engines get no clear main topic.

/wetter, /bild-plus/bildplus-startseite/bildplus/home-30723544,la=de.bild.html, /news/startseite/news/news-16804530.bild.html, /regional/startseite/regional/regio-15799990.bild.html, /ratgeber/gesundheit/gesundheit/home-15734752.bild.html and /sport/startseite/sport/sport-home-15479124.bild.html and 3 others took over 3 s to send their HTML from our server.

We fetched 15 pages linked from your homepage (of 198 found) and read each the way a search engine does.

2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

Large scripts ship without source maps.

The server only offers HTTP/1.1, so browsers open several connections and load files more slowly. Most hosts and CDNs turn on HTTP/2 with a setting.

Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

HSTS is set, but max-age is 180 days; one year is the recommended minimum.

2 links go through two or more redirects, for example https://bild.de/wetter.

No Referrer-Policy header, so full URLs can leak to the sites you link to.

Your security.txt expired on 2024-12-31, so researchers may not trust its contact details.

No Permissions-Policy header to switch off camera, microphone and location for embedded content.

bild.de has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

Social proof on the homepage: 2 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 2,053 words of visible text.

Your SPF record doesn't end in -all or ~all, so it doesn't stop other servers sending as you: “v=spf1 include:spf.asv.de include:spf.protection.outlook.com include:em6919.bild.de a:static.85-10-194-80.clients.your-…”.

Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

Opening the homepage sets 13 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 10 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.