binwarehouse.ca website review

About 219 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.1 s faster on a phone.

7 images could be 341 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 750 ms faster on a phone.

Your mobile performance score is 66. Pages that score under 90 lose visitors before the first paint.

About 33 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

4 files block the first paint until they finish downloading. Deferring or inlining them could save about 300 ms.

Shopify costs a phone 225 ms of main-thread work and 439 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

A phone's processor spends 2.2 s on main-thread work while loading, 546 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

5 third-party services load with your homepage (Shopify, Cookiebot and jQuery CDN and others), adding 518 KiB and 275 ms of main-thread time.

4 files are served with short cache lifetimes, so returning visitors download them again (38 KiB).

2 long tasks block the main thread while loading, the longest for 68 ms. During a long task the page ignores taps.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 10.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 10.5 s. Good is under 3.8 s.

Visually, the page fills in at 5.8 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 2.7 s on a phone. Good is under 1.8 s.

1 image have no width and height attributes, so the layout jumps as each one loads.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 24.1 MB in 160 requests on a phone: media 21.6 MB (2), images 1.0 MB (16) and other files 766 KiB (82). Under 2 MB keeps phones on slow connections fast.

6C97960C-08B3-4244-B111-B7BF48EC8105.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

By the Sustainable Web Design model, a visit to your homepage emits about 6.82 g of CO₂e: 819.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

2 images have no alt text, which hurts accessibility and image search.

The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

1 form field has no label, so screen readers announce an empty box and autofill guesses.

Alternative text of images should not be repeated as text: 1 element on the page fails this check, rated minor by axe-core.

Elements with visible text labels do not have matching accessible names. (1 element).

Your title is 67 characters, so Google will cut it off around 60: “Lifts, Cabinets, Racks & Flooring - Custom Storage | Proslat Garage”.

Your canonical URL points to proslat.ca, not binwarehouse.ca, so Google may credit that host instead.

Structured data found (BreadcrumbList, Organization and WebSite) but with 1 problem, for example “Organization: url points at a different host (https://proslat.ca)”.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

The homepage links to 107 pages on binwarehouse.ca and 14 external pages.

Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

https://binwarehouse.ca/collections/xl-procore-slatwall, https://binwarehouse.ca/collections/cabinet-accessories, https://binwarehouse.ca/pages/racks and https://binwarehouse.ca/collections/prorack have no meta description, so Google writes the search snippet from whatever text it finds.

https://binwarehouse.ca/collections/slatwall-complementary-accessories, https://binwarehouse.ca/collections/cabinet-accessories and https://binwarehouse.ca/pages/racks have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 46 found) and read each the way a search engine does.

1 image failed to load on a phone, for example https://binwarehouse.ca/.

21 of 28 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

Social proof on the homepage: 108 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 884 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Pinterest Tag (measured from a US location before any click). A consent tool (Cookiebot) is installed; check it blocks these until visitors agree where the law requires it.

Opening the homepage sets 12 cookies (measured from a US location before any click).

Loading the homepage contacts 17 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.