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birdmanlife.com website review

Visit site (opens in a new tab)Reviewed 12 November 202638 issues · 86 checks

This review found 38 issues worth fixing on birdmanlife.com, 18 of them high impact, across 86 checks. The most urgent: main-thread work: 38.3 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.3 s1.9 sMay 23Nov 71.9 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20262.1 s
May 30, 20262.2 s
Jun 6, 20262.3 s
Jun 13, 20262.2 s
Jun 20, 20262.2 s
Jun 27, 20262.2 s
Jul 4, 20262.1 s
Jul 11, 20262.1 s
Jul 18, 20262.1 s
Jul 25, 20262.1 s
Aug 1, 20262.1 s
Aug 8, 20262.1 s
Aug 15, 20262.1 s
Aug 22, 20262.0 s
Aug 29, 20262.0 s
Sep 5, 20262.0 s
Sep 12, 20262.0 s
Sep 19, 20262.0 s
Sep 26, 20262.0 s
Oct 3, 20262.0 s
Oct 10, 20262.0 s
Oct 17, 20262.0 s
Oct 24, 20262.0 s
Oct 31, 20262.0 s
Nov 7, 20261.9 s
Real-visitor tap response (INP)75th percentile, phones
259 ms218 msMay 23Nov 7250 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026237 ms
May 30, 2026231 ms
Jun 6, 2026241 ms
Jun 13, 2026242 ms
Jun 20, 2026239 ms
Jun 27, 2026237 ms
Jul 4, 2026236 ms
Jul 11, 2026229 ms
Jul 18, 2026253 ms
Jul 25, 2026247 ms
Aug 1, 2026245 ms
Aug 8, 2026251 ms
Aug 15, 2026235 ms
Aug 22, 2026236 ms
Aug 29, 2026237 ms
Sep 5, 2026230 ms
Sep 12, 2026230 ms
Sep 19, 2026246 ms
Sep 26, 2026254 ms
Oct 3, 2026248 ms
Oct 10, 2026239 ms
Oct 17, 2026231 ms
Oct 24, 2026223 ms
Oct 31, 2026239 ms
Nov 7, 2026250 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of birdmanlife.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. birdmanlife.com at 1.4 s1.4 s
  2. birdmanlife.com at 2.8 s2.8 s
  3. birdmanlife.com at 4.1 s4.1 s
  4. birdmanlife.com at 5.5 s5.5 s
  5. birdmanlife.com at 6.9 s6.9 s
  6. birdmanlife.com at 8.3 s8.3 s
  7. birdmanlife.com at 9.6 s9.6 s
  8. birdmanlife.com at 11.0 s11.0 s

Speed

13 to fix36
  • Main-thread work: 38.3 s

    A phone's processor spends 38.3 s on main-thread work while loading, 10.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Render-blocking requests

    1.6 s

    11 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.6 s.

  • Reduce unused JavaScript

    1.1 s · 521 KiB

    About 521 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.1 s faster on a phone.

  • heatmap.com adds 1.2 s

    1.2 s

    heatmap.com costs a phone 1.2 s of main-thread work and 93 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • loox.io adds 1.1 s

    1.1 s

    loox.io costs a phone 1.1 s of main-thread work and 17 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Mobile performance score: 36

    36/100

    Your mobile performance score is 36. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8,930 HTML elements

    The page has 8,930 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (heatmap.com, loox.io and Shopify and others), adding 2.2 MB and 4.0 s of main-thread time.

  • Use efficient cache lifetimes

    450 ms · 314 KiB

    155 files are served with short cache lifetimes, so returning visitors download them again (314 KiB).

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 681 ms. During a long task the page ignores taps.

  • Shopify adds 467 ms

    467 ms

    Shopify costs a phone 467 ms of main-thread work and 584 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • rebuyengine.com adds 414 ms

    414 ms

    rebuyengine.com costs a phone 414 ms of main-thread work and 538 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Convert Insights adds 288 ms

    288 ms

    Convert Insights costs a phone 288 ms of main-thread work and 60 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    130 ms · 44 KiB

    About 44 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 130 ms faster on a phone.

  • Legacy JavaScript

    65 KiB

    Polyfills for old browsers add 65 KiB JavaScript that modern phones do not need.

  • Duplicated JavaScript

    27 KiB

    27 KiB JavaScript is shipped twice across bundles.

  • Improve image delivery

    24 KiB

    1 image could be 24 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    5 KiB

    5 KiB could be saved by minifying JavaScript.

  • Minify CSS

    4 KiB

    4 KiB could be saved by minifying CSS.

1 checks passed
  • Server response: 18 ms

    18 ms

    Your server sent the HTML in 18 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Largest Contentful Paint: 11.1 s

    11.1 s

    Your largest element takes 11.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 29.5 s

    29.5 s

    The page becomes fully interactive after 29.5 s. Good is under 3.8 s.

  • Total Blocking Time: 3.9 s

    3.9 s

    Scripts block taps and scrolling for 3.9 s in total while the page loads. Good is under 200 ms.

  • Speed Index: 9.7 s

    9.7 s

    Visually, the page fills in at 9.7 s (Speed Index). Good is under 3.4 s.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +4%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 237 ms to 250 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 2.1 s

    2.1 s

    Real visitors wait 2.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 179 ms

    179 ms

    Real visitors wait 179 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.08

    0.08

    For real visitors the layout shifts by 0.08 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.2 s

    1.2 s

    Real visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.

  • Largest content (LCP) got 10% faster for real visitors

    -10%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.1 s to 1.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • First Contentful Paint: 1.4 s

    1.4 s

    The first text or image appears after 1.4 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0.039

    0.039

    The layout barely moves while loading (CLS 0.039, good is under 0.1).

Images and page weight

2 to fix69
  • Page weight: 5.8 MB in 938 requests

    5.8 MB

    Your homepage downloads 5.8 MB in 938 requests on a phone: scripts 2.1 MB (127), other files 1.9 MB (578) and images 1.2 MB (182). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    CRERPL_ECOM_MainImage_USA_03.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 2 images below the first screen load straight away

    2 images further down the page (61 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 1.6 g of CO₂ per visit

    1.65 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.65 g of CO₂e: 197.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

7 to fixGoogle 8992
  • 7 text elements with low contrast

    7 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Scrollable region must have keyboard access (1 element)

    Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

  • 37 images without alt text

    37 images have no alt text, which hurts accessibility and image search.

  • Heading levels should only increase by one (1 element)

    Heading levels should only increase by one: 1 element on the page fails this check, rated moderate by axe-core.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 7 links without text

    7 visible links have no text or label, so screen readers cannot say where they go.

  • 2 form fields without a label

    2 form fields have no label, so screen readers announce an empty box and autofill guesses.

1 checks passed
  • 55 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 61 WCAG 2.2 A/AA and best-practice rules on the phone render: 55 passed and 6 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

Google 92100
  • 597 internal links, 6 external

    The homepage links to 597 pages on birdmanlife.com and 6 external pages.

8 checks passed
  • Meta description: 141 characters

    Your meta description is 141 characters: “Shop Birdman plant-based protein, creatine and wellness supplements made with clean ingredients for performance, recove…”.

  • One H1 headline

    Your main headline reads: “Birdman USA”.

  • Title: 56 characters

    Your title is a healthy 56 characters: “Birdman USA | Plant Based Supplements for Your Wellbeing”.

  • Canonical URL set

    The canonical URL is https://us.birdman.com/.

  • Structured data in place

    Structured data found: WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://us.birdman.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,276 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://us.birdman.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

4 to fix68
  • 1 page without a title

    https://us.birdman.com/customer_authentication/redirect has no <title>, so Google invents the link text in results.

  • 1 linked page hidden from search

    https://us.birdman.com/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  • 6 pages without a meta description

    https://us.birdman.com/pages/quiz, https://us.birdman.com/customer_authentication/redirect, https://us.birdman.com/pages/who-we-are, https://us.birdman.com/policies/shipping-policy, https://us.birdman.com/policies/refund-policy and https://us.birdman.com/collections/creacaps have no meta description, so Google writes the search snippet from whatever text it finds.

  • 2 pages without an H1

    https://us.birdman.com/pages/quiz and https://us.birdman.com/customer_authentication/redirect have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 61 found) and read each the way a search engine does.

3 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

Best practices

1 to fixGoogle 9693
  • 6 JavaScript errors while loading

    6 errors were logged to the browser console while the page loaded, for example “jQuery is not defined”.

2 checks passed
  • Tap targets are thumb-sized

    57 of 69 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix50
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 328 words of copy

    The homepage carries about 328 words of visible text.

2 checks passed
  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 248 testimonial or review blocks and 2 customer or partner logos.

Privacy and tracking

1 to fix
  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 46 cookies set on arrival

    46

    Opening the homepage sets 46 cookies, 2 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 62 other companies contacted

    Loading the homepage contacts 62 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at birdmanlife.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 17 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Warnify Pro Warnings · Yotpo Product Reviews · Pagefly Ai Page Builder · Rebuy Personalization Engine · Convert Experiences · Klaviyo Email Marketing Sms · Triplewhale · Product Warnings · Convert Web Pixel · Tms Prod V 80235e9 · Wizybot · herokuapp.com · amazonaws.com · mailmunch.co · postscript.io · loox.io · zigpoll.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Hosting
Shopify

Company

Headquarters
San Diego

Upkeep, stack, hiring and company data from programmable.info

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