bisgaardshoes.dk website review

Your mobile performance score is 83. Pages that score under 90 lose visitors before the first paint.

About 318 KiB of JavaScript is downloaded but never used on this page.

A phone's processor spends 3.1 s on main-thread work while loading, 985 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

10 files are served with short cache lifetimes, so returning visitors download them again (304 KiB).

13 images could be 295 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

The page has 2,767 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

6 long tasks block the main thread while loading, the longest for 254 ms. During a long task the page ignores taps.

8 third-party services load with your homepage (Facebook, Cookiebot and JSDelivr CDN and others), adding 670 KiB and 355 ms of main-thread time.

About 16 KiB of CSS is downloaded but never applied on this page.

Polyfills for old browsers add 13 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

The page becomes fully interactive after 12.8 s. Good is under 3.8 s.

The first text or image appears after 2.7 s on a phone. Good is under 1.8 s.

Visually, the page fills in at 4.8 s (Speed Index). Good is under 3.4 s.

Scripts block taps and scrolling for 277 ms in total while the page loads. Good is under 200 ms.

Your largest element takes 2.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “BERTAS NOVEMBER • Få et gratis plejeprodukt”.

1 image have no width and height attributes, so the layout jumps as each one loads.

Your homepage downloads 6.3 MB in 251 requests on a phone: media 3.4 MB (1), scripts 1.1 MB (52) and other files 813 KiB (120). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 1.79 g of CO₂e: 215.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

47 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

2 tap targets are too small or too close together to hit reliably with a finger.

Some lists contain elements other than list items, which screen readers announce wrongly.

Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.

8 visible links have no text or label, so screen readers cannot say where they go.

1 form field has no label, so screen readers announce an empty box and autofill guesses.

Alternative text of images should not be repeated as text: 6 elements on the page fail this check, rated minor by axe-core.

ARIA role should be appropriate for the element: 3 elements on the page fail this check, rated minor by axe-core.

Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

Your title is only 25 characters: “bisgaard® - Officiel shop”. Between 30 and 65 characters leaves room to say what you do and for whom.

Your meta description is 206 characters; Google truncates after about 160, so the end of your pitch is cut.

Your <h1> is empty.

The homepage links to 201 pages on bisgaardshoes.dk and 6 external pages.

https://bisgaardshoes.dk/pages/bertas-november has no meta description, so Google writes the search snippet from whatever text it finds.

https://bisgaardshoes.dk/pages/bertas-november has no <h1> headline, so visitors and search engines get no clear main topic.

https://bisgaardshoes.dk/collections/alle-bornesko, https://bisgaardshoes.dk/collections/stovler and https://bisgaardshoes.dk/collections/sneakers took over 3 s to send their HTML from our server.

We fetched 15 pages linked from your homepage (of 61 found) and read each the way a search engine does.

6 of 29 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

Large scripts ship without source maps.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 537 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Klaviyo and Meta Pixel (measured from a US location before any click). A consent tool (Cookiebot) is installed; check it blocks these until visitors agree where the law requires it.

Opening the homepage sets 15 cookies (measured from a US location before any click).

Loading the homepage contacts 20 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.