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bixlers.com website review
Visit site (opens in a new tab)Reviewed 10 November 202631 issues · 80 checks
This review found 31 issues worth fixing on bixlers.com, 8 of them high impact, across 80 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
84B- #19,751 of 108,757 reviewed websitesbeats 77%
- #12,873 of 61,720 online storesbeats 73%
- #12,503 of 56,321 Shopify storesbeats 71%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 30, 2026 | 1.1 s |
| Jun 6, 2026 | 1.1 s |
| Jun 13, 2026 | 1.1 s |
| Jun 20, 2026 | 1.2 s |
| Jun 27, 2026 | 1.5 s |
| Jul 4, 2026 | 1.6 s |
| Jul 11, 2026 | 1.7 s |
| Jul 18, 2026 | 2.1 s |
| Jul 25, 2026 | 5.2 s |
| Aug 1, 2026 | 6.5 s |
| Aug 8, 2026 | 6.8 s |
| Aug 15, 2026 | 6.5 s |
| Aug 22, 2026 | 5.8 s |
| Aug 29, 2026 | 4.6 s |
| Sep 5, 2026 | 2.2 s |
| Sep 12, 2026 | 1.7 s |
| Sep 19, 2026 | 1.7 s |
| Sep 26, 2026 | 1.7 s |
| Oct 3, 2026 | 1.7 s |
| Oct 10, 2026 | 1.7 s |
| Oct 17, 2026 | 1.7 s |
| Oct 24, 2026 | 1.7 s |
| Oct 31, 2026 | 1.7 s |
| Nov 7, 2026 | 1.7 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| Jun 27, 2026 | 117 ms |
| Jul 4, 2026 | 112 ms |
| Jul 11, 2026 | 112 ms |
| Jul 18, 2026 | 118 ms |
| Jul 25, 2026 | 120 ms |
| Aug 8, 2026 | 120 ms |
| Aug 15, 2026 | 122 ms |
| Aug 22, 2026 | 129 ms |
| Aug 29, 2026 | 144 ms |
| Sep 5, 2026 | 144 ms |
| Sep 12, 2026 | 131 ms |
| Sep 19, 2026 | 137 ms |
| Sep 26, 2026 | 129 ms |
| Oct 3, 2026 | 125 ms |
| Oct 10, 2026 | 129 ms |
| Oct 17, 2026 | 144 ms |
| Oct 24, 2026 | 153 ms |
| Oct 31, 2026 | 159 ms |
| Nov 7, 2026 | 159 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.5 s
1.1 s
1.6 s
2.2 s
2.7 s
3.3 s
3.8 s
4.4 s
Speed
Reduce unused JavaScript
1.2 s · 1.5 MBAbout 1.5 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.2 s faster on a phone.
Main-thread work: 7.0 s
A phone's processor spends 7.0 s on main-thread work while loading, 4.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Google CDN, ContentSquare and Shopify and others), adding 3.9 MB and 1.8 s of main-thread time.
Google CDN adds 779 ms
779 msGoogle CDN costs a phone 779 ms of main-thread work and 2.6 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Mobile performance score: 59
59/100Your mobile performance score is 59. Pages that score under 90 lose visitors before the first paint.
ContentSquare adds 544 ms
544 msContentSquare costs a phone 544 ms of main-thread work and 172 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Improve image delivery
350 ms · 175 KiB6 images could be 175 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 350 ms faster on a phone.
Use efficient cache lifetimes
50 ms · 257 KiB38 files are served with short cache lifetimes, so returning visitors download them again (257 KiB).
Shopify adds 125 ms
125 msShopify costs a phone 125 ms of main-thread work and 439 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
16 long tasks on the main thread
16 long tasks block the main thread while loading, the longest for 117 ms. During a long task the page ignores taps.
Reduce unused CSS
31 KiBAbout 31 KiB of CSS is downloaded but never applied on this page.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify JavaScript
2 KiB2 KiB could be saved by minifying JavaScript.
1 checks passed
Server response: 5 ms
5 msYour server sent the HTML in 5 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 12.9 s
12.9 sYour largest element takes 12.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 37.3 s
37.3 sThe page becomes fully interactive after 37.3 s. Good is under 3.8 s.
Speed Index: 11.7 s
11.7 sVisually, the page fills in at 11.7 s (Speed Index). Good is under 3.4 s.
Tap response (INP) got 39% slower for real visitors
+39%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 117 ms to 159 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 57% slower for real visitors
+57%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.1 s to 1.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Total Blocking Time: 283 ms
283 msScripts block taps and scrolling for 283 ms in total while the page loads. Good is under 200 ms.
8 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.7 s
1.7 sReal visitors wait 1.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 159 ms
159 msReal visitors wait 159 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.0 s
1.0 sReal visitors see the first content after 1.0 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 391 ms
391 msReal visitors wait 391 ms for your server to start answering (75th percentile). Good is under 800 ms.
First Contentful Paint: 1.8 s
1.8 sThe first text or image appears after 1.8 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0.027
0.027The layout barely moves while loading (CLS 0.027, good is under 0.1).
Images and page weight
Page weight: 8.3 MB in 425 requests
8.3 MBYour homepage downloads 8.3 MB in 425 requests on a phone: scripts 3.6 MB (150), other files 2.4 MB (202) and images 1.5 MB (29). Under 2 MB keeps phones on slow connections fast.
5 images below the first screen load straight away
5 images further down the page (131 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 2.3 g of CO₂ per visit
2.34 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.34 g of CO₂e: 281.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
10 tap targets too small
10 tap targets are too small or too close together to hit reliably with a finger.
All page content should be contained by landmarks (2 elements)
All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
2 links without text
2 visible links have no text or label, so screen readers cannot say where they go.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
Alternative text of images should not be repeated as text (1 element)
Alternative text of images should not be repeated as text: 1 element on the page fails this check, rated minor by axe-core.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (1 element).
2 checks passed
Every image has alt text
All 37 images in the HTML carry an alt attribute.
49 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 5 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is short (8 characters)
Your title is only 8 characters: “Bixlers®”. Between 30 and 65 characters leaves room to say what you do and for whom.
133 internal links, 11 external
The homepage links to 133 pages on bixlers.com and 11 external pages.
7 checks passed
Meta description: 155 characters
Your meta description is 155 characters: “We are America's oldest jewelers established in 1785 . For centuries, we've been committed to crafting fine jewelry tha…”.
One H1 headline
Your main headline reads: “Bixlers®”.
Canonical URL set
The canonical URL is https://www.bixlers.com/.
Structured data in place
Structured data found: BreadcrumbList, Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.bixlers.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,097 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://www.bixlers.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
1 page without a meta description
https://www.bixlers.com/collections/high-jewelry has no meta description, so Google writes the search snippet from whatever text it finds.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 46 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
8 small tap targets
8 of 14 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
3 JavaScript errors while loading
3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_SOCKET_NOT_CONNECTED”.
Browser-reported issues
Chrome logged issues while loading the page (“Content security policy”).
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
Thin social proof
Social proof on the homepage: 7 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
About 535 words of copy
The homepage carries about 535 words of visible text.
3 checks passed
12 calls to action
The homepage has 12 calls to action, for example “SHOP U.S. SITE”, “SHOP CANADA SITE” and “Book an Appointment”.
3 short forms
3 short forms (1 field at most) are right on the homepage.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Privacy and tracking
5 trackers load before any consent
5Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Pinterest Tag (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
24 cookies set on arrival
24Opening the homepage sets 24 cookies, 3 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
46 other companies contacted
Loading the homepage contacts 46 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at bixlers.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 5 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Mntn · Gorgias Live Chat Helpdesk · Omnisend · Affirm · webmarked.net
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Hosting
- Shopify
Company
- Headquarters
- Montreal
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 31 issues on bixlers.com, including 15 speed issues, 1 SEO issue and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.