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bkw.ch website review
Visit site (opens in a new tab)Reviewed 28 October 202626 issues · 95 checks
This review found 26 issues worth fixing on bkw.ch, 16 of them high impact, across 95 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
78CClosest competitors among reviewed websites
Compare side by sideOne score from every part of this review. How it works
Speed
Reduce unused JavaScript
2.8 s · 3.1 MBAbout 3.1 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.8 s faster on a phone.
Document request latency
1.9 s · 2.0 MBThe HTML itself could arrive about 1.9 s sooner: redirects, a slow server response or missing compression delay everything after it.
Reduce initial server response time
2.0 sReduce initial server response time. Google estimates savings of 2.0 s on a phone.
Render-blocking requests
1.6 s6 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.6 s.
Mobile performance score: 38
38/100Your mobile performance score is 38 (desktop: 56). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Server response: 2.1 s
2.1 sYour server takes 2.1 s to send the HTML. Google recommends under 600 ms; everything else waits for it.
Main-thread work: 3.1 s
A phone's processor spends 3.1 s on main-thread work while loading, 1.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
11 long tasks on the main thread
11 long tasks block the main thread while loading, the longest for 298 ms. During a long task the page ignores taps.
1,619 HTML elements
The page has 1,619 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Use efficient cache lifetimes
178 KiB4 files are served with short cache lifetimes, so returning visitors download them again (178 KiB).
1 third-party service on the page
1 third-party service load with your homepage (Usercentrics CMP), adding 242 KiB and 153 ms of main-thread time.
Legacy JavaScript
86 KiBPolyfills for old browsers add 86 KiB JavaScript that modern phones do not need.
Reduce unused CSS
74 KiBAbout 74 KiB of CSS is downloaded but never applied on this page.
Minify CSS
17 KiB17 KiB could be saved by minifying CSS.
Improve image delivery
12 KiB1 image could be 12 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
First Contentful Paint: 16.9 s
16.9 sThe first text or image appears after 16.9 s on a phone. Good is under 1.8 s.
Largest Contentful Paint: 25.1 s
25.1 sYour largest element takes 25.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “h1.heading--3xl”.
Speed Index: 16.9 s
16.9 sVisually, the page fills in at 16.9 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 43.7 s
43.7 sThe page becomes fully interactive after 43.7 s. Good is under 3.8 s.
Total Blocking Time: 669 ms
669 msScripts block taps and scrolling for 669 ms in total while the page loads. Good is under 200 ms.
Real-user TTFB: 986 ms
986 msReal visitors wait 986 ms for your server to start answering (75th percentile). Good is under 800 ms.
5 checks passed
Real-user LCP: 2.2 s
2.2 sReal visitors wait 2.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 179 ms
179 msReal visitors wait 179 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.6 s
1.6 sReal visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 8.3 MB in 60 requests
8.3 MBYour homepage downloads 8.3 MB in 60 requests on a phone: scripts 4.8 MB (33), HTML 3.0 MB (2) and stylesheets 194 KiB (7). Under 2 MB keeps phones on slow connections fast.
About 2.3 g of CO₂ per visit
2.34 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.34 g of CO₂e: 281.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
All page content should be contained by landmarks (2 elements)
All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.
2 checks passed
Every image has alt text
All 1 image in the HTML carry an alt attribute.
42 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 43 WCAG 2.2 A/AA and best-practice rules on the phone render: 42 passed and 1 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (73 characters)
Your title is 73 characters, so Google will cut it off around 60: “BKW Schweiz - Energie für Ihr Zuhause: Solarstrom, Wärme, Laden & Service”.
One H1 headline
Your <h1> is empty.
9 internal links, 12 external
The homepage links to 9 pages on bkw.ch and 12 external pages.
6 checks passed
Meta description: 154 characters
Your meta description is 154 characters: “Energie für Ihr Zuhause: ✓Solaranlage planen ✓Heizung ersetzen ✓Ladestation installieren ✓Smart Home ✓Stromprodukt wähl…”.
Canonical URL set
The canonical URL is https://schweiz.bkw.com/de/priv.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://schweiz.bkw.com/sitemap.xml.
AI search readiness
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (264 words), so crawlers that don't run JavaScript still read it.
Other pages
5 pages without an H1
/de/unt, /de/fach, /de/gem, /de/ind and /de/priv/solar-und-eigenstrom have no <h1> headline, so visitors and search engines get no clear main topic.
5 pages with very little text
/de/unt, /de/fach, /de/gem, /de/ind and /de/priv/solar-und-eigenstrom have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
4 pages slow to respond
/de/unt, /de/fach, /de/gem and /de/ind took over 3 s to send their HTML from our server.
5 internal pages checked
We fetched 5 pages linked from your homepage and read each the way a search engine does.
6 checks passed
Linked pages load
All 5 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 5 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 5 pages that loaded have a <title>.
Best practices
Missing source maps
Large scripts ship without source maps.
2 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
No clickjacking protection
Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.
No X-Content-Type-Options
X-Content-Type-Options: nosniff is missing, so browsers may guess file types.
2 redirects before the homepage
Opening https://bkw.ch goes through 2 redirects before the homepage loads.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
6 checks passed
Served over HTTPS
The homepage is served over HTTPS (schweiz.bkw.com).
Valid certificate (142 days left)
The certificate from DigiCert Inc · DigiCert Global G2 TLS RSA SHA256 2020 CA1 verifies for bkw.ch and is valid for another 142 days.
HSTS enabled
Strict-Transport-Security is set, so browsers always use https.
http:// redirects to https
http://bkw.ch redirects to the secure version.
HTTP/2
The server speaks HTTP/2, so browsers load many files over one connection.
All 12 links work
All 12 links checked from your homepage (7 internal, 5 external) answered without errors; 1 did not answer within 5 s.
Domain and trust
DNSSEC is off
bkw.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
3 checks passed
Domain is 29 years old
29 yearsbkw.com was registered in Oct 1997 through CSC Corporate Domains, Inc.. An established domain carries more trust with email providers and search engines.
Certificate issuers are restricted
CAA records allow only swisssign.com, digicert.com, amazontrust.com and quovadisglobal.com to issue certificates for bkw.com, so a mis-issued certificate from anyone else is refused.
Registered until Oct 2027
bkw.com is registered until Oct 2027.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 327 words of copy
The homepage carries about 327 words of visible text.
1 checks passed
Analytics in place
Analytics detected: Google Tag Manager.
Email authentication
Email authentication score: 100/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
3 checks passed
DMARC policy: reject
DMARC tells receivers to reject mail that fails authentication, and sends you reports.
SPF with a strict ending (-all)
An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 ip4:159.232.246.132 ip4:159.232.246.133 include:spf.protection.outlook.com include:_spf1.bkw.ch include:_spf2.bk…”.
DKIM signing found
A DKIM key is published (selector “selector1”, “k1” and “default”), so receivers can verify mail really came from you.
Privacy and tracking
3 other companies contacted
Loading the homepage contacts 3 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
2 checks passed
Consent tool: Usercentrics
A consent management tool (Usercentrics) loads with the page.
No known trackers before consent
No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).
Upkeep, stack and company
Stack
- Framework
- Next.js
- Analytics
- Google Tag Manager
- Hosting
- Azure
Company
- Employees
- 11,550
- Founded
- 1909
- Headquarters
- Bern
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 26 issues on bkw.ch, including 16 speed issues, 2 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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