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blackprotein.com website review

Visit site (opens in a new tab)Reviewed 10 November 202618 issues · 64 checks

This review found 18 issues worth fixing on blackprotein.com, 4 of them high impact, across 64 checks. The most urgent: no call to action on the first screen. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
763 ms572 msMay 23Nov 7670 ms
Show as table
DateReal-visitor load time (LCP)
May 23, 2026730 ms
May 30, 2026735 ms
Jun 6, 2026723 ms
Jun 13, 2026690 ms
Jun 20, 2026686 ms
Jun 27, 2026685 ms
Jul 4, 2026682 ms
Jul 11, 2026725 ms
Jul 18, 2026726 ms
Jul 25, 2026735 ms
Aug 1, 2026741 ms
Aug 8, 2026711 ms
Aug 15, 2026712 ms
Aug 29, 2026700 ms
Sep 5, 2026709 ms
Sep 12, 2026681 ms
Sep 19, 2026661 ms
Sep 26, 2026637 ms
Oct 3, 2026602 ms
Oct 10, 2026607 ms
Oct 17, 2026594 ms
Oct 24, 2026628 ms
Oct 31, 2026653 ms
Nov 7, 2026670 ms
Real-visitor tap response (INP)75th percentile, phones
72 ms62 msMay 23Nov 767 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 202670 ms
May 30, 202670 ms
Jun 6, 202669 ms
Jun 13, 202669 ms
Jun 20, 202670 ms
Jun 27, 202669 ms
Jul 4, 202670 ms
Jul 11, 202671 ms
Jul 18, 202669 ms
Jul 25, 202669 ms
Aug 1, 202667 ms
Aug 8, 202664 ms
Aug 15, 202668 ms
Aug 29, 202670 ms
Sep 5, 202669 ms
Sep 12, 202669 ms
Sep 19, 202668 ms
Sep 26, 202666 ms
Oct 3, 202665 ms
Oct 17, 202663 ms
Oct 24, 202663 ms
Oct 31, 202666 ms
Nov 7, 202667 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of blackprotein.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. blackprotein.com at 0.4 s0.4 s
  2. blackprotein.com at 0.8 s0.8 s
  3. blackprotein.com at 1.1 s1.1 s
  4. blackprotein.com at 1.5 s1.5 s
  5. blackprotein.com at 1.9 s1.9 s
  6. blackprotein.com at 2.3 s2.3 s
  7. blackprotein.com at 2.6 s2.6 s
  8. blackprotein.com at 3.0 s3.0 s

Speed

1 to fix87
  • Mobile performance score: 87

    87/100

    Your mobile performance score is 87. Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    150 ms

    2 files block the first paint until they finish downloading. Deferring or inlining them could save about 150 ms.

  • 1 long task on the main thread

    1 long task block the main thread while loading, the longest for 57 ms. During a long task the page ignores taps.

  • 2 third-party services on the page

    2 third-party services load with your homepage (Shopify and shop.app), adding 64 KiB and 21 ms of main-thread time.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Use efficient cache lifetimes

    4 KiB

    2 files are served with short cache lifetimes, so returning visitors download them again (4 KiB).

2 checks passed
  • Main-thread work: 0.6 s

    A phone's processor spends 0.6 s on main-thread work while loading, 233 ms of it running JavaScript. That is comfortably low.

  • Server response: 5 ms

    5 ms

    Your server sent the HTML in 5 ms, well inside Google's 600 ms guideline.

Core Web Vitals

3 to fix100
  • Largest Contentful Paint: 3.5 s

    3.5 s

    Your largest element takes 3.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image. Most of its time is resource load delay (1.5 s).

  • Speed Index: 4.6 s

    4.6 s

    Visually, the page fills in at 4.6 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 1.9 s

    1.9 s

    The first text or image appears after 1.9 s on a phone. Good is under 1.8 s.

  • Tap response (INP) held steady for real visitors

    -5%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 70 ms to 67 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

9 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 0.8 s

    0.8 s

    Real visitors wait 0.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 71 ms

    71 ms

    Real visitors wait 71 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 0.7 s

    0.7 s

    Real visitors see the first content after 0.7 s (75th percentile). Good is under 1.8 s.

  • Largest content (LCP) got 10% faster for real visitors

    -10%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 0.7 s to 0.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Time to Interactive: 3.5 s

    3.5 s

    The page is fully interactive after 3.5 s.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • Total Blocking Time: 7 ms

    7 ms

    Scripts block the page for only 7 ms while loading. Good is under 200 ms.

Images and page weight

1 to fix97
  • An image on the first screen is lazy-loaded

    FuriousBlack_BlackProtein_Desktop.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • About 0.3 g of CO₂ per visit

    0.29 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.29 g of CO₂e: 34.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Page weight: 1.0 MB in 139 requests

    1.0 MB

    Your homepage downloads 1.0 MB in 139 requests on a phone: other files 669 KiB (74), scripts 144 KiB (30) and images 126 KiB (7). That is a lean page.

  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

1 to fixGoogle 9598
  • 1 image without alt text

    1 image has no alt text, which hurts accessibility and image search.

1 checks passed
  • 43 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 44 WCAG 2.2 A/AA and best-practice rules on the phone render: 43 passed and 1 failed. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9285
  • Title is short (27 characters)

    Your title is only 27 characters: “Black Protein site officiel”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • One H1 headline

    Your <h1> is empty.

  • 26 internal links, 5 external

    The homepage links to 26 pages on blackprotein.com and 5 external pages.

5 checks passed
  • Meta description: 134 characters

    Your meta description is 134 characters: “La Marque de nutrition leader pour le body building avec des formules techniques et hautement dosées pour les sportifs …”.

  • Canonical URL set

    The canonical URL is https://blackprotein.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://blackprotein.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (310 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://blackprotein.com/llms.txt (5 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 3 pages without a meta description

    https://blackprotein.com/collections/tous-les-produits, https://blackprotein.com/pages/histoire-de-black-protein and https://blackprotein.com/pages/origine-de-la-proteine have no meta description, so Google writes the search snippet from whatever text it finds.

  • 2 pages without an H1

    https://blackprotein.com/pages/histoire-de-black-protein and https://blackprotein.com/pages/origine-de-la-proteine have no <h1> headline, so visitors and search engines get no clear main topic.

  • 8 internal pages checked

    We fetched 8 pages linked from your homepage and read each the way a search engine does.

5 checks passed
  • Linked pages load

    7 pages of 8 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 7 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 3 small tap targets

    3 of 11 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

6 to fix36
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 192 words

    The homepage has only about 192 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

1 checks passed
  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

Privacy and tracking

  • 5 cookies set on arrival

    5

    Opening the homepage sets 5 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 2 other companies contacted

    Loading the homepage contacts 2 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at blackprotein.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

No apps were seen in the code your storefront loads.

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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This review found 18 issues on blackprotein.com, including 4 speed issues, 3 SEO issues and 6 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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