Website review, no card needed

blacksocks.com logo

blacksocks.com website review

Visit site (opens in a new tab)Reviewed 9 November 202650 issues · 114 checks

This review found 50 issues worth fixing on blacksocks.com, 21 of them high impact, across 114 checks. The most urgent: avoid multiple page redirects. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.4 s2.7 sMay 23Nov 72.9 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20263.3 s
May 30, 20263.1 s
Jun 6, 20262.9 s
Jun 13, 20262.8 s
Jun 20, 20262.8 s
Jun 27, 20262.9 s
Jul 4, 20262.8 s
Jul 11, 20262.8 s
Jul 18, 20262.8 s
Jul 25, 20262.9 s
Aug 1, 20263.0 s
Aug 8, 20263.1 s
Aug 15, 20263.0 s
Aug 22, 20262.9 s
Aug 29, 20262.9 s
Sep 5, 20262.9 s
Sep 12, 20262.9 s
Sep 19, 20263.0 s
Sep 26, 20262.9 s
Oct 3, 20262.8 s
Oct 10, 20262.9 s
Oct 17, 20262.8 s
Oct 24, 20262.9 s
Oct 31, 20262.9 s
Nov 7, 20262.9 s
Real-visitor tap response (INP)75th percentile, phones
257 ms144 msMay 23Nov 7229 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026175 ms
May 30, 2026171 ms
Jun 6, 2026167 ms
Jun 13, 2026158 ms
Jun 20, 2026157 ms
Jun 27, 2026165 ms
Jul 4, 2026165 ms
Jul 11, 2026178 ms
Jul 18, 2026185 ms
Jul 25, 2026193 ms
Aug 1, 2026204 ms
Aug 8, 2026197 ms
Aug 15, 2026186 ms
Aug 22, 2026178 ms
Aug 29, 2026184 ms
Sep 5, 2026196 ms
Sep 12, 2026195 ms
Sep 19, 2026208 ms
Sep 26, 2026220 ms
Oct 3, 2026220 ms
Oct 10, 2026238 ms
Oct 17, 2026231 ms
Oct 24, 2026244 ms
Oct 31, 2026241 ms
Nov 7, 2026229 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of blacksocks.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. blacksocks.com at 0.7 s0.7 s
  2. blacksocks.com at 1.4 s1.4 s
  3. blacksocks.com at 2.1 s2.1 s
  4. blacksocks.com at 2.8 s2.8 s
  5. blacksocks.com at 3.5 s3.5 s
  6. blacksocks.com at 4.2 s4.2 s
  7. blacksocks.com at 4.9 s4.9 s
  8. blacksocks.com at 5.6 s5.6 s

blacksocks.com does not allow embedding, so this is Google's rendering of the page.

Speed

18 to fix20
  • Avoid multiple page redirects

    33.9 s

    The page goes through 2 redirects before it starts loading, costing about 33.9 s. Link and advertise the final URL directly.

  • Reduce unused JavaScript

    14.5 s · 2.3 MB

    About 2.3 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 14.5 s faster on a phone.

  • Main-thread work: 20.1 s

    A phone's processor spends 20.1 s on main-thread work while loading, 9.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Render-blocking requests

    1.6 s

    10 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.6 s.

  • Use efficient cache lifetimes

    1.0 s · 507 KiB

    30 files are served with short cache lifetimes, so returning visitors download them again (507 KiB).

  • hcaptcha.com adds 1.1 s

    1.1 s

    hcaptcha.com costs a phone 1.1 s of main-thread work and 1.2 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Mobile performance score: 20

    20/100

    Your mobile performance score is 20. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 6,959 HTML elements

    The page has 6,959 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (hcaptcha.com, Google Tag Manager and Shopify and others), adding 5.0 MB and 4.0 s of main-thread time.

  • Google Tag Manager adds 817 ms

    817 ms

    Google Tag Manager costs a phone 817 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    150 ms · 584 KiB

    19 images could be 584 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

  • Shopify adds 596 ms

    596 ms

    Shopify costs a phone 596 ms of main-thread work and 1.3 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Minify JavaScript

    600 ms · 117 KiB

    117 KiB could be saved by minifying JavaScript.

  • Reduce unused CSS

    600 ms · 65 KiB

    About 65 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 600 ms faster on a phone.

  • Klaviyo adds 390 ms

    390 ms

    Klaviyo costs a phone 390 ms of main-thread work and 758 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Document request latency

    400 ms

    The HTML itself could arrive about 400 ms sooner: redirects, a slow server response or missing compression delay everything after it.

  • Clarity adds 375 ms

    375 ms

    Clarity costs a phone 375 ms of main-thread work and 54 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 290 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    150 KiB

    Polyfills for old browsers add 150 KiB JavaScript that modern phones do not need.

  • Duplicated JavaScript

    6 KiB

    6 KiB JavaScript is shipped twice across bundles.

  • Minify CSS

    6 KiB

    6 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 44 ms

    44 ms

    Your server sent the HTML in 44 ms, well inside Google's 600 ms guideline.

Core Web Vitals

11 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • First Contentful Paint: 11.6 s

    11.6 s

    The first text or image appears after 11.6 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 41.3 s

    41.3 s

    Your largest element takes 41.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Speed Index: 16.5 s

    16.5 s

    Visually, the page fills in at 16.5 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 61.5 s

    61.5 s

    The page becomes fully interactive after 61.5 s. Good is under 3.8 s.

  • Total Blocking Time: 2.9 s

    2.9 s

    Scripts block taps and scrolling for 2.9 s in total while the page loads. Good is under 200 ms.

  • Real-user LCP: 2.9 s

    2.9 s

    Real visitors wait 2.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 229 ms

    229 ms

    Real visitors wait 229 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Tap response (INP) got 36% slower for real visitors

    +36%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 175 ms to 229 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0.142

    0.142

    The layout shifts by 0.142 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

  • Largest content (LCP) held steady for real visitors

    -9%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 3.3 s to 2.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

3 checks passed
  • Real-user CLS: 0.07

    0.07

    For real visitors the layout shifts by 0.07 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.7 s

    1.7 s

    Real visitors see the first content after 1.7 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 582 ms

    582 ms

    Real visitors wait 582 ms for your server to start answering (75th percentile). Good is under 800 ms.

Images and page weight

2 to fix64
  • Page weight: 12.5 MB in 849 requests

    12.5 MB

    Your homepage downloads 12.5 MB in 849 requests on a phone: scripts 6.2 MB (360), images 3.6 MB (137) and other files 1.1 MB (297). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    blacksocks-herbstsale-hero-08_square_1200x1200_0d0c4e5f-124f is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • About 3.5 g of CO₂ per visit

    3.54 g

    By the Sustainable Web Design model, a visit to your homepage emits about 3.54 g of CO₂e: 425.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

6 to fixGoogle 8591
  • 3 text elements with low contrast

    3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • ARIA dialog and alertdialog nodes should have an accessible name (1 element)

    ARIA dialog and alertdialog nodes should have an accessible name: 1 element on the page fails this check, rated serious by axe-core.

  • Scrollable region must have keyboard access (1 element)

    Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

  • 33 images without alt text

    33 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (2 elements)

    All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

  • 11 links without text

    11 visible links have no text or label, so screen readers cannot say where they go.

  • Headings skip levels

    Headings skip levels (h3 → h5), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (6 elements).

1 checks passed
  • 51 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 57 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 6 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

5 to fixGoogle 8572
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Title is short (21 characters)

    Your title is only 21 characters: “BLACKSOCKS Onlineshop”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • Meta description is long (256 characters)

    Your meta description is 256 characters; Google truncates after about 160, so the end of your pitch is cut.

  • Structured data has 1 problem

    Structured data found (Organization and WebSite) but with 1 problem, for example “Organization: logo is not an absolute URL ("https:files/Blacksocks_Primary_Light_Logo_cb496a47-1f93…”.

  • 2 links crawlers can't follow

    2 links have no real href, so search engines can't follow them.

  • 482 internal links, 5 external

    The homepage links to 482 pages on blacksocks.com and 5 external pages.

4 checks passed
  • Canonical URL set

    The canonical URL is https://www.blacksocks.com/de-us.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.blacksocks.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,916 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 3 pages without an H1

    /de-us/collections/socken, /de-us/collections/schwarze-socken and /de-us/collections/bunte-socken have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 115 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    5 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 5 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 5 pages that loaded have a <title>.

Best practices

2 to fixGoogle 7791
  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Synchronous `XMLHttpRequest` on the main thread is deprecated because of its detrimental effects to…”).

  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “Cannot read properties of undefined (reading 'innerHTML')”.

2 checks passed
  • Tap targets are thumb-sized

    36 of 38 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • Short HSTS lifetime

    HSTS is set, but max-age is 91 days; one year is the recommended minimum.

  • 2 redirects before the homepage

    Opening https://blacksocks.com goes through 2 redirects before the homepage loads.

  • 1 link through redirect chains

    1 link go through two or more redirects, for example https://www.blacksocks.com/de-us/account.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (blacksocks.com).

  • Valid certificate (63 days left)

    The certificate from Google Trust Services · WR1 verifies for blacksocks.com and is valid for another 63 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://blacksocks.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 45 links work

    All 45 links checked from your homepage (40 internal, 5 external) answered without errors.

Domain and trust

1 to fix
  • Domain expires in 88 days

    blacksocks.com is registered until Feb 2027. Make sure auto-renew is on and the card on file is current.

  • DNSSEC is off

    blacksocks.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 27 years old

    27 years

    blacksocks.com was registered in Feb 1999 through Ascio Technologies, Inc. Danmark - Filial af Ascio technologies, Inc. USA. An established domain carries more trust with email providers and search engines.

  • Certificate issuers are restricted

    CAA records allow only digicert.com, globalsign.com, letsencrypt.org and pki.goog to issue certificates for blacksocks.com, so a mis-issued certificate from anyone else is refused.

Content and conversion

2 to fix75
  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • Thin social proof

    Social proof on the homepage: 10 customer or partner logos. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 646 words of copy

    The homepage carries about 646 words of visible text.

  • Urgency cues

    The page uses urgency cues (a countdown or limited-time wording).

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Learn more”.

  • 13 short forms

    13 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics and Microsoft Clarity.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 1 email link.

Email authentication

1 to fix75
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be blacksocks.com is still delivered. Add a report address, check the reports, then move to quarantine.

  • Email authentication score: 75/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:spf.protection.outlook.com include:spf.mandrillapp.com include:blacksocks.getabstract.com include:server…”.

  • DKIM signing found

    A DKIM key is published (selector “k1”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 30 cookies set on arrival

    30

    Opening the homepage sets 30 cookies, 2 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 44 other companies contacted

    Loading the homepage contacts 44 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Apps on your store

Your storefront loads 10 apps. Each one is code from another company running for your shoppers.

None of the apps your storefront loads is on the list of apps with a known security problem.

Apps your storefront loads

Pandectes Gdpr · Klaviyo Email Marketing Sms · Selecty · Seal Subscriptions · Yotpo Product Reviews · Langshop · Analyzify Ga4 Ads Tracking · Gdpr Cookie Consent · Forms · cloudfront.net

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Analytics
Google Analytics | Google Tag Manager
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 50 issues on blacksocks.com, including 29 speed issues, 5 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
  • Refresh the playbook later to see what changed

By continuing you agree to the Terms and acknowledge the Privacy Policy.

Free requests are written in the order they come in, so it can take a while. Pay $25 and yours is ready within a few hours. Either way you get a shareable link and a PDF.

  • No subscription
  • Free, or $25 to skip the line
  • Money-back guarantee

14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.

Get the full playbook · $25