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blacktailor.store website review
Visit site (opens in a new tab)Reviewed 12 November 202631 issues · 79 checks
This review found 31 issues worth fixing on blacktailor.store, 14 of them high impact, across 79 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
83B- #25,242 of 109,350 reviewed websitesbeats 72%
- #16,619 of 61,859 online storesbeats 67%
- #16,121 of 56,401 Shopify storesbeats 65%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 906 ms |
| May 30, 2026 | 879 ms |
| Jun 6, 2026 | 791 ms |
| Jun 13, 2026 | 813 ms |
| Jun 20, 2026 | 805 ms |
| Jun 27, 2026 | 841 ms |
| Jul 4, 2026 | 827 ms |
| Jul 11, 2026 | 811 ms |
| Jul 18, 2026 | 858 ms |
| Jul 25, 2026 | 918 ms |
| Aug 1, 2026 | 972 ms |
| Aug 8, 2026 | 983 ms |
| Aug 15, 2026 | 992 ms |
| Aug 22, 2026 | 996 ms |
| Aug 29, 2026 | 1.0 s |
| Sep 5, 2026 | 1.1 s |
| Sep 12, 2026 | 1.1 s |
| Sep 19, 2026 | 1.1 s |
| Sep 26, 2026 | 1.1 s |
| Oct 3, 2026 | 1.1 s |
| Oct 10, 2026 | 1.0 s |
| Oct 17, 2026 | 1.1 s |
| Oct 24, 2026 | 1.1 s |
| Oct 31, 2026 | 1.1 s |
| Nov 7, 2026 | 1.1 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 74 ms |
| May 30, 2026 | 75 ms |
| Jun 6, 2026 | 78 ms |
| Jun 13, 2026 | 78 ms |
| Jun 20, 2026 | 78 ms |
| Jun 27, 2026 | 78 ms |
| Jul 4, 2026 | 75 ms |
| Jul 11, 2026 | 73 ms |
| Jul 18, 2026 | 78 ms |
| Jul 25, 2026 | 79 ms |
| Aug 1, 2026 | 82 ms |
| Aug 8, 2026 | 85 ms |
| Aug 15, 2026 | 83 ms |
| Aug 22, 2026 | 84 ms |
| Aug 29, 2026 | 83 ms |
| Sep 5, 2026 | 85 ms |
| Sep 12, 2026 | 86 ms |
| Sep 19, 2026 | 85 ms |
| Sep 26, 2026 | 86 ms |
| Oct 3, 2026 | 85 ms |
| Oct 10, 2026 | 86 ms |
| Oct 17, 2026 | 86 ms |
| Oct 24, 2026 | 85 ms |
| Oct 31, 2026 | 85 ms |
| Nov 7, 2026 | 83 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.1 s
2.3 s
3.5 s
4.6 s
5.8 s
6.9 s
8.1 s
9.2 s
Speed
Improve image delivery
10.6 s · 2.1 MB6 images could be 2.1 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 10.6 s faster on a phone.
Reduce unused JavaScript
1.7 s · 220 KiBAbout 220 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.7 s faster on a phone.
Use efficient cache lifetimes
1.6 s · 260 KiB40 files are served with short cache lifetimes, so returning visitors download them again (260 KiB).
Render-blocking requests
1.0 s9 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.0 s.
Mobile performance score: 62
62/100Your mobile performance score is 62. Pages that score under 90 lose visitors before the first paint.
8 third-party services on the page
8 third-party services load with your homepage (Shopify, omnisnippet1.com and JSDelivr CDN and others), adding 1.2 MB and 357 ms of main-thread time.
Main-thread work: 3.2 s
A phone's processor spends 3.2 s on main-thread work while loading, 1.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
2,413 HTML elements
The page has 2,413 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Shopify adds 160 ms
160 msShopify costs a phone 160 ms of main-thread work and 515 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
150 ms · 30 KiBAbout 30 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
1 long task on the main thread
1 long task block the main thread while loading, the longest for 55 ms. During a long task the page ignores taps.
Minify JavaScript
10 ms · 4 KiB4 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 9 ms
9 msYour server sent the HTML in 9 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 30.1 s
30.1 sYour largest element takes 30.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 30.9 s
30.9 sThe page becomes fully interactive after 30.9 s. Good is under 3.8 s.
Speed Index: 9.9 s
9.9 sVisually, the page fills in at 9.9 s (Speed Index). Good is under 3.4 s.
Largest content (LCP) got 20% slower for real visitors
+20%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 0.9 s to 1.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
First Contentful Paint: 2.6 s
2.6 sThe first text or image appears after 2.6 s on a phone. Good is under 1.8 s.
Tap response (INP) got 13% slower for real visitors
+13%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 74 ms to 83 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
8 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.8 s
1.8 sReal visitors wait 1.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 89 ms
89 msReal visitors wait 89 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.0 s
1.0 sReal visitors see the first content after 1.0 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 439 ms
439 msReal visitors wait 439 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Total Blocking Time: 5 ms
5 msScripts block the page for only 5 ms while loading. Good is under 200 ms.
Images and page weight
Page weight: 8.4 MB in 554 requests
8.4 MBYour homepage downloads 8.4 MB in 554 requests on a phone: images 5.7 MB (109), other files 1.3 MB (223) and scripts 1.1 MB (189). Under 2 MB keeps phones on slow connections fast.
2 images over 500 KB
2 images weigh 2.2 MB together. On a phone connection a single image that size takes seconds.
1 image far larger than shown
839 KiB1 image is downloaded at several times the size a phone draws it, for example DSCF1296_copy_bbeedaaa-7182-4cb9-9b9f-a289d75e7c89.jpg at 2,250 px wide, shown at 390 px. Resized copies would save about 839 KiB.
About 2.4 g of CO₂ per visit
2.38 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.38 g of CO₂e: 285.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Accessibility
Scrollable region must have keyboard access (1 element)
Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.
Summary elements must have discernible text (1 element)
Summary elements must have discernible text: 1 element on the page fails this check, rated serious by axe-core.
1 image without alt text
1 image has no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (8 elements)
All page content should be contained by landmarks: 8 elements on the page fail this check, rated moderate by axe-core.
7 links without text
7 visible links have no text or label, so screen readers cannot say where they go.
Headings should not be empty (2 elements)
Headings should not be empty: 2 elements on the page fail this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h2 → h6 and h2 → h4), which makes the page harder to scan with a screen reader.
1 checks passed
50 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 57 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 7 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is short (11 characters)
Your title is only 11 characters: “BLACKTAILOR”. Between 30 and 65 characters leaves room to say what you do and for whom.
Meta description is short (46 characters)
Your meta description is only 46 characters: “The official website of Blacktailor. EST 2018.”. 70 to 160 characters is enough to sell the click.
188 internal links, 8 external
The homepage links to 188 pages on blacktailor.store and 8 external pages.
6 checks passed
One H1 headline
Your main headline reads: “Z5 CARGO”.
Canonical URL set
The canonical URL is https://blacktailor.com/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://blacktailor.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (594 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://blacktailor.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
11 pages without a meta description
https://blacktailor.com/collections/back-in-stock, https://blacktailor.com/collections/drift, https://blacktailor.com/collections/experimental, https://blacktailor.com/collections/bottoms, https://blacktailor.com/collections/t-tapered and https://blacktailor.com/collections/v-skinny and 5 others have no meta description, so Google writes the search snippet from whatever text it finds.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 60 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
19 small tap targets
19 of 53 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://cdn-static.okendo.io/styles/main.min.css' from origin 'https://blacktailor.com' ha…”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 400 words of copy
The homepage carries about 400 words of visible text.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “SHOP” and “Shop Back In Stock”.
10 calls to action
The homepage has 10 calls to action, for example “Track Order”, “Shop” and “Shop Back In Stock”.
3 short forms
3 short forms (1 field at most) are right on the homepage, asking for an email.
Direct contact links
Visitors can reach you directly: 0 phone links and 1 email link.
Privacy and tracking
4 trackers load before any consent
4Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
11 cookies set on arrival
11Opening the homepage sets 11 cookies, 1 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
36 other companies contacted
Loading the homepage contacts 36 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at blacktailor.store, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 9 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Okendo · Gorgias Live Chat Helpdesk · Simprosys Google Shopping Feed · Covet Instagram Feed Reviews · Bestpush · cloudfront.net · trustpilot.com · omnisnippet1.com · 9gtb.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- Bootstrap
- E-commerce
- Shopify
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 31 issues on blacktailor.store, including 14 speed issues, 2 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.