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blacktrident.com website review
Visit site (opens in a new tab)Reviewed 7 November 202635 issues · 107 checks
This review found 35 issues worth fixing on blacktrident.com, 10 of them high impact, across 107 checks. The most urgent: 10,535 HTML elements. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
81B- #26,712 of 81,769 reviewed websitesbeats 62%
- #15,941 of 40,563 online storesbeats 54%
- #15,201 of 35,943 Shopify storesbeats 51%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.9 s |
| May 23, 2026 | 1.9 s |
| May 30, 2026 | 2.0 s |
| Jun 6, 2026 | 1.9 s |
| Jun 13, 2026 | 1.9 s |
| Jun 20, 2026 | 2.0 s |
| Jun 27, 2026 | 2.0 s |
| Jul 4, 2026 | 1.9 s |
| Jul 11, 2026 | 1.9 s |
| Jul 18, 2026 | 1.8 s |
| Jul 25, 2026 | 1.8 s |
| Aug 1, 2026 | 1.8 s |
| Aug 8, 2026 | 1.9 s |
| Aug 15, 2026 | 1.9 s |
| Aug 22, 2026 | 1.9 s |
| Aug 29, 2026 | 1.9 s |
| Sep 5, 2026 | 1.9 s |
| Sep 12, 2026 | 2.1 s |
| Sep 19, 2026 | 2.2 s |
| Sep 26, 2026 | 2.3 s |
| Oct 3, 2026 | 2.4 s |
| Oct 10, 2026 | 2.4 s |
| Oct 17, 2026 | 2.3 s |
| Oct 24, 2026 | 2.3 s |
| Oct 31, 2026 | 2.3 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 121 ms |
| May 23, 2026 | 121 ms |
| May 30, 2026 | 120 ms |
| Jun 6, 2026 | 114 ms |
| Jun 13, 2026 | 116 ms |
| Jun 20, 2026 | 119 ms |
| Jun 27, 2026 | 120 ms |
| Jul 4, 2026 | 120 ms |
| Jul 11, 2026 | 117 ms |
| Jul 18, 2026 | 113 ms |
| Jul 25, 2026 | 113 ms |
| Aug 1, 2026 | 118 ms |
| Aug 8, 2026 | 120 ms |
| Aug 15, 2026 | 119 ms |
| Aug 22, 2026 | 115 ms |
| Aug 29, 2026 | 114 ms |
| Sep 5, 2026 | 120 ms |
| Sep 12, 2026 | 133 ms |
| Sep 19, 2026 | 153 ms |
| Sep 26, 2026 | 186 ms |
| Oct 3, 2026 | 221 ms |
| Oct 10, 2026 | 214 ms |
| Oct 17, 2026 | 206 ms |
| Oct 24, 2026 | 206 ms |
| Oct 31, 2026 | 222 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.6 s
1.1 s
1.7 s
2.2 s
2.8 s
3.3 s
3.9 s
4.5 s
blacktrident.com does not allow embedding, so this is Google's rendering of the page.
Speed
10,535 HTML elements
The page has 10,535 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Main-thread work: 6.5 s
A phone's processor spends 6.5 s on main-thread work while loading, 1.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Shopify and Cookiebot and others), adding 2.1 MB and 1.0 s of main-thread time.
Mobile performance score: 55
55/100Your mobile performance score is 55. Pages that score under 90 lose visitors before the first paint.
Improve image delivery
300 ms · 555 KiB11 images could be 555 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.
Reduce unused JavaScript
631 KiBAbout 631 KiB of JavaScript is downloaded but never used on this page.
Shopify adds 426 ms
426 msShopify costs a phone 426 ms of main-thread work and 1.2 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google Tag Manager adds 489 ms
489 msGoogle Tag Manager costs a phone 489 ms of main-thread work and 525 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Render-blocking requests
400 ms12 files block the first paint until they finish downloading. Deferring or inlining them could save about 400 ms.
14 long tasks on the main thread
14 long tasks block the main thread while loading, the longest for 222 ms. During a long task the page ignores taps.
Use efficient cache lifetimes
110 KiB10 files are served with short cache lifetimes, so returning visitors download them again (110 KiB).
Reduce unused CSS
27 KiBAbout 27 KiB of CSS is downloaded but never applied on this page.
Minify JavaScript
22 KiB22 KiB could be saved by minifying JavaScript.
Duplicated JavaScript
11 KiB11 KiB JavaScript is shipped twice across bundles.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 12 ms
12 msYour server sent the HTML in 12 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Time to Interactive: 20.3 s
20.3 sThe page becomes fully interactive after 20.3 s. Good is under 3.8 s.
Speed Index: 8.8 s
8.8 sVisually, the page fills in at 8.8 s (Speed Index). Good is under 3.4 s.
Largest Contentful Paint: 5.2 s
5.2 sYour largest element takes 5.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Real-user INP: 219 ms
219 msReal visitors wait 219 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Tap response (INP) got 77% slower for real visitors
+77%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 121 ms to 222 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 22% slower for real visitors
+22%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.9 s to 2.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Total Blocking Time: 566 ms
566 msScripts block taps and scrolling for 566 ms in total while the page loads. Good is under 200 ms.
First Contentful Paint: 2.4 s
2.4 sThe first text or image appears after 2.4 s on a phone. Good is under 1.8 s.
1 image without width and height
1 image have no width and height attributes, so the layout jumps as each one loads.
5 checks passed
Real-user LCP: 2.3 s
2.3 sReal visitors wait 2.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.4 s
1.4 sReal visitors see the first content after 1.4 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 289 ms
289 msReal visitors wait 289 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0.032
0.032The layout barely moves while loading (CLS 0.032, good is under 0.1).
Images and page weight
Page weight: 4.5 MB in 445 requests
4.5 MBYour homepage downloads 4.5 MB in 445 requests on a phone: scripts 1.8 MB (191), images 1.1 MB (35) and other files 1.1 MB (164). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
hero-slider-crye2_mobile.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
About 1.3 g of CO₂ per visit
1.28 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.28 g of CO₂e: 153.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Certain ARIA roles must contain particular children (4 elements)
Certain ARIA roles must contain particular children: 4 elements on the page fail this check, rated critical by axe-core.
Summary elements must have discernible text (1 element)
Summary elements must have discernible text: 1 element on the page fails this check, rated serious by axe-core.
1 tap target too small
1 tap target is too small or too close together to hit reliably with a finger.
All page content should be contained by landmarks (4 elements)
All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.
ARIA role should be appropriate for the element (32 elements)
ARIA role should be appropriate for the element: 32 elements on the page fail this check, rated minor by axe-core.
13 links without text
13 visible links have no text or label, so screen readers cannot say where they go.
Alternative text of images should not be repeated as text (4 elements)
Alternative text of images should not be repeated as text: 4 elements on the page fail this check, rated minor by axe-core.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (2 elements).
2 checks passed
Every image has alt text
All 239 images in the HTML carry an alt attribute.
54 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 60 WCAG 2.2 A/AA and best-practice rules on the phone render: 54 passed and 6 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (67 characters)
Your title is 67 characters, so Google will cut it off around 60: “Black Trident Tactical Gear – Black Trident® - Special Purpose Gear”.
One H1 headline
Your <h1> is empty.
592 internal links, 11 external
The homepage links to 592 pages on blacktrident.com and 11 external pages.
6 checks passed
Meta description: 119 characters
Your meta description is 119 characters: “Premium Tactical Gear. Holsters, Magazine Pouches, Nylon, Trade Goods and more from Black Trident. Handmade in Austria.”.
Canonical URL set
The canonical URL is https://blacktrident.com/en-us.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://blacktrident.com/sitemap.xml.
AI search readiness
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (4,560 words), so crawlers that don't run JavaScript still read it.
Other pages
1 page without a meta description
/en-us/collections/all-kydex-products-black-trident has no meta description, so Google writes the search snippet from whatever text it finds.
1 page without an H1
/en-us/collections/all-kydex-products-black-trident has no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 192 found) and read each the way a search engine does.
5 checks passed
Linked pages load
1 page of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 1 page that loaded have a <title>.
Best practices
1 low-resolution image
1 image is served at too low a resolution for sharp phone screens.
3 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Tap targets are thumb-sized
75 of 80 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
Short HSTS lifetime
HSTS is set, but max-age is 91 days; one year is the recommended minimum.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
Deprecated X-XSS-Protection
X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
7 checks passed
Served over HTTPS
The homepage is served over HTTPS (blacktrident.com).
Valid certificate (52 days left)
The certificate from Let's Encrypt · YE2 verifies for blacktrident.com and is valid for another 52 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
http:// redirects to https
http://blacktrident.com redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
All 47 links work
All 47 links checked from your homepage (40 internal, 7 external) answered without errors.
Domain and trust
No CAA record
blacktrident.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
blacktrident.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 24 years old
24 yearsblacktrident.com was registered in Feb 2002 through EPAG Domainservices GmbH. An established domain carries more trust with email providers and search engines.
Registered until Feb 2027
blacktrident.com is registered until Feb 2027.
Content and conversion
Local business without LocalBusiness data
Your homepage shows a map but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 855 words of copy
The homepage carries about 855 words of visible text.
7 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “JOIN THE RAFFLE” and “SHOP”.
4 calls to action
The homepage has 4 calls to action, for example “Join the Raffle”, “Contact form HERE” and “Contact”.
6 short forms
6 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 3 customer or partner logos and 3 trust badges.
Analytics in place
Analytics detected: Google Tag Manager.
Direct contact links
Visitors can reach you directly: 1 phone link and 0 email links.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
Email authentication
DMARC is monitor-only (p=none)
DMARC is set to p=none, so mail pretending to be blacktrident.com is still delivered. Add a report address, check the reports, then move to quarantine.
No DKIM key on the usual selectors
We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.
Email authentication score: 65/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
1 checks passed
SPF with a strict ending (-all)
An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:spf.protection.outlook.com include:spf-de.emailsignatures365.com -all”.
Privacy and tracking
4 trackers load before any consent
4Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). A consent tool (Cookiebot) is installed; check it blocks these until visitors agree where the law requires it.
7 cookies set on arrival
7Opening the homepage sets 7 cookies (measured from a US location before any click).
19 other companies contacted
Loading the homepage contacts 19 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: Cookiebot
A consent management tool (Cookiebot) loads with the page.
Upkeep, stack and company
Stack
- E-commerce
- Shopify;Shopify Local Pickup;Shopify Plus;Shopify POS
- Hosting
- Cloudflare
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 35 issues on blacktrident.com, including 19 speed issues, 2 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.