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blandselvfroe.dk website review
Visit site (opens in a new tab)Reviewed 10 November 202640 issues · 89 checks
This review found 40 issues worth fixing on blandselvfroe.dk, 13 of them high impact, across 89 checks. The most urgent: main-thread work: 15.1 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
70C- #91,530 of 109,350 reviewed websitesbeats 14%
- #55,605 of 61,859 online storesbeats 8%
- #51,544 of 56,401 Shopify storesbeats 7%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 2.7 s |
| May 30, 2026 | 2.7 s |
| Jun 6, 2026 | 2.6 s |
| Jun 13, 2026 | 2.6 s |
| Jun 20, 2026 | 2.6 s |
| Jun 27, 2026 | 2.7 s |
| Jul 4, 2026 | 2.9 s |
| Jul 11, 2026 | 3.1 s |
| Jul 18, 2026 | 3.2 s |
| Jul 25, 2026 | 3.1 s |
| Aug 1, 2026 | 3.0 s |
| Aug 8, 2026 | 2.9 s |
| Aug 15, 2026 | 2.8 s |
| Aug 22, 2026 | 2.7 s |
| Aug 29, 2026 | 2.7 s |
| Sep 5, 2026 | 2.6 s |
| Sep 12, 2026 | 2.7 s |
| Sep 19, 2026 | 2.8 s |
| Sep 26, 2026 | 2.8 s |
| Oct 3, 2026 | 2.8 s |
| Oct 10, 2026 | 2.9 s |
| Oct 17, 2026 | 3.0 s |
| Oct 24, 2026 | 3.0 s |
| Oct 31, 2026 | 3.1 s |
| Nov 7, 2026 | 3.0 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 178 ms |
| May 30, 2026 | 180 ms |
| Jun 6, 2026 | 187 ms |
| Jun 13, 2026 | 196 ms |
| Jun 20, 2026 | 195 ms |
| Jun 27, 2026 | 197 ms |
| Jul 4, 2026 | 207 ms |
| Jul 11, 2026 | 210 ms |
| Jul 18, 2026 | 220 ms |
| Jul 25, 2026 | 213 ms |
| Aug 1, 2026 | 207 ms |
| Aug 8, 2026 | 206 ms |
| Aug 15, 2026 | 203 ms |
| Aug 22, 2026 | 200 ms |
| Aug 29, 2026 | 204 ms |
| Sep 5, 2026 | 197 ms |
| Sep 12, 2026 | 195 ms |
| Sep 19, 2026 | 198 ms |
| Sep 26, 2026 | 199 ms |
| Oct 3, 2026 | 197 ms |
| Oct 10, 2026 | 202 ms |
| Oct 17, 2026 | 208 ms |
| Oct 24, 2026 | 211 ms |
| Oct 31, 2026 | 213 ms |
| Nov 7, 2026 | 213 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.4 s
2.7 s
4.1 s
5.5 s
6.8 s
8.2 s
9.6 s
10.9 s
Speed
Main-thread work: 15.1 s
A phone's processor spends 15.1 s on main-thread work while loading, 3.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
6,335 HTML elements
The page has 6,335 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Improve image delivery
350 ms · 791 KiB36 images could be 791 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 350 ms faster on a phone.
Mobile performance score: 52
52/100Your mobile performance score is 52. Pages that score under 90 lose visitors before the first paint.
8 third-party services on the page
8 third-party services load with your homepage (Klaviyo, Clarity and Google Tag Manager and others), adding 954 KiB and 818 ms of main-thread time.
Render-blocking requests
650 ms7 files block the first paint until they finish downloading. Deferring or inlining them could save about 650 ms.
Klaviyo adds 258 ms
258 msKlaviyo costs a phone 258 ms of main-thread work and 323 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Shopify adds 81 ms
81 msShopify costs a phone 81 ms of main-thread work and 385 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 190 ms. During a long task the page ignores taps.
Reduce unused JavaScript
179 KiBAbout 179 KiB of JavaScript is downloaded but never used on this page.
Use efficient cache lifetimes
100 KiB10 files are served with short cache lifetimes, so returning visitors download them again (100 KiB).
Duplicated JavaScript
42 KiB42 KiB JavaScript is shipped twice across bundles.
Legacy JavaScript
24 KiBPolyfills for old browsers add 24 KiB JavaScript that modern phones do not need.
Reduce unused CSS
10 KiBAbout 10 KiB of CSS is downloaded but never applied on this page.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 76 ms
76 msYour server sent the HTML in 76 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 16.7 s
16.7 sYour largest element takes 16.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 19.3 s
19.3 sThe page becomes fully interactive after 19.3 s. Good is under 3.8 s.
Speed Index: 7.8 s
7.8 sVisually, the page fills in at 7.8 s (Speed Index). Good is under 3.4 s.
Real-user LCP: 2.8 s
2.8 sReal visitors wait 2.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 210 ms
210 msReal visitors wait 210 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Total Blocking Time: 589 ms
589 msScripts block taps and scrolling for 589 ms in total while the page loads. Good is under 200 ms.
30 images without width and height
30 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) got 19% slower for real visitors
+19%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 178 ms to 213 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 13% slower for real visitors
+13%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.7 s to 3.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
5 checks passed
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.7 s
1.7 sReal visitors see the first content after 1.7 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 522 ms
522 msReal visitors wait 522 ms for your server to start answering (75th percentile). Good is under 800 ms.
First Contentful Paint: 1.4 s
1.4 sThe first text or image appears after 1.4 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0.014
0.014The layout barely moves while loading (CLS 0.014, good is under 0.1).
Images and page weight
Page weight: 7.0 MB in 788 requests
7.0 MBYour homepage downloads 7.0 MB in 788 requests on a phone: images 4.2 MB (398), other files 1.4 MB (252) and scripts 849 KiB (91). Under 2 MB keeps phones on slow connections fast.
About 2.0 g of CO₂ per visit
1.97 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.97 g of CO₂e: 236.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
50 text elements with low contrast
50 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Scrollable region must have keyboard access (2 elements)
Scrollable region must have keyboard access: 2 elements on the page fail this check, rated serious by axe-core.
2 tap targets too small
2 tap targets are too small or too close together to hit reliably with a finger.
2 images without alt text
2 images have no alt text, which hurts accessibility and image search.
96 form fields without a label
96 form fields have no label, so screen readers announce an empty box and autofill guesses.
Main landmark should not be contained in another landmark (12 elements)
Main landmark should not be contained in another landmark: 12 elements on the page fail this check, rated moderate by axe-core.
All page content should be contained by landmarks (11 elements)
All page content should be contained by landmarks: 11 elements on the page fail this check, rated moderate by axe-core.
Document should not have more than one main landmark (1 element)
Document should not have more than one main landmark: 1 element on the page fails this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
1 link without text
1 visible link has no text or label, so screen readers cannot say where it goes.
Alternative text of images should not be repeated as text (6 elements)
Alternative text of images should not be repeated as text: 6 elements on the page fail this check, rated minor by axe-core.
ARIA role should be appropriate for the element (3 elements)
ARIA role should be appropriate for the element: 3 elements on the page fail this check, rated minor by axe-core.
1 checks passed
49 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 60 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 11 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (66 characters)
Your title is 66 characters, so Google will cut it off around 60: “Økologiske Frø | Økologiske frø til kun 19,95 kr. - Køb online her”.
495 internal links, 6 external
The homepage links to 495 pages on blandselvfroe.dk and 6 external pages.
7 checks passed
Meta description: 139 characters
Your meta description is 139 characters: “Økologiske frø fra til kun 19,95 kr. - alle til samme pris. Her finder du et stort udvalg af frø og blomsterløg. Køb nu…”.
One H1 headline
Your main headline reads: “Frø-julekalenderen er her!”.
Canonical URL set
The canonical URL is https://blandselvfroe.dk/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://blandselvfroe.dk/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (4,446 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://blandselvfroe.dk/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
1 linked page hidden from search
https://blandselvfroe.dk/pages/wishlist is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.
6 pages without a meta description
https://blandselvfroe.dk/policies/shipping-policy, https://blandselvfroe.dk/pages/germination-guarantee, https://blandselvfroe.dk/pages/kundeservice, https://blandselvfroe.dk/pages/wishlist, https://blandselvfroe.dk/collections/black-month and https://blandselvfroe.dk/collections/sidste-chance have no meta description, so Google writes the search snippet from whatever text it finds.
15 pages without an H1
https://blandselvfroe.dk/policies/shipping-policy, https://blandselvfroe.dk/pages/germination-guarantee, https://blandselvfroe.dk/pages/kundeservice, https://blandselvfroe.dk/pages/wishlist, https://blandselvfroe.dk/products/aarets-froe-julekalender-2026 and https://blandselvfroe.dk/collections/black-month and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.
5 pages with very little text
https://blandselvfroe.dk/collections/black-month, https://blandselvfroe.dk/collections/sidste-chance, https://blandselvfroe.dk/collections/mikrogroent, https://blandselvfroe.dk/collections/mikrogroent-froe and https://blandselvfroe.dk/collections/tulipaner have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 197 found) and read each the way a search engine does.
4 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.
1 distorted image
1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.
2 checks passed
Tap targets are thumb-sized
63 of 73 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 3,376 words of copy
The homepage carries about 3,376 words of visible text.
3 checks passed
76 short forms
76 short forms (2 fields at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 63 testimonial or review blocks and 2 trust badges.
Analytics in place
Analytics detected: Google Tag Manager, Google Analytics and Microsoft Clarity.
Privacy and tracking
9 trackers load before any consent
9Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 4 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
25 cookies set on arrival
25Opening the homepage sets 25 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
34 other companies contacted
Loading the homepage contacts 34 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at blandselvfroe.dk, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 5 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Powerful Form Builder · Klaviyo Email Marketing Sms · Invoice · profitmetrics.io · nfcube.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Analytics
- Google Analytics | Google Tag Manager | Microsoft Clarity
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 40 issues on blandselvfroe.dk, including 16 speed issues, 1 SEO issue and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.