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blastx.com website review

Visit site (opens in a new tab)Reviewed 19 October 202628 issues · 90 checks

This review found 28 issues worth fixing on blastx.com, 10 of them high impact, across 90 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Full-page screenshot of blastx.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. blastx.com at 0.4 s0.4 s
  2. blastx.com at 0.8 s0.8 s
  3. blastx.com at 1.1 s1.1 s
  4. blastx.com at 1.5 s1.5 s
  5. blastx.com at 1.9 s1.9 s
  6. blastx.com at 2.3 s2.3 s
  7. blastx.com at 2.6 s2.6 s
  8. blastx.com at 3.0 s3.0 s

blastx.com does not allow embedding, so this is Google's rendering of the page.

Speed

9 to fix51
  • Render-blocking requests

    3.3 s

    12 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.3 s.

  • Use efficient cache lifetimes

    1.8 s · 296 KiB

    19 files are served with short cache lifetimes, so returning visitors download them again (296 KiB).

  • Reduce unused JavaScript

    1.3 s · 311 KiB

    About 311 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.3 s faster on a phone.

  • Mobile performance score: 51

    51/100

    Your mobile performance score is 51 (desktop: 71). Pages that score under 90 lose visitors before the first paint.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Amplitude Mobile Analytics and Clarity and others), adding 866 KiB and 751 ms of main-thread time.

  • Improve image delivery

    582 KiB

    5 images could be 582 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Legacy JavaScript

    300 ms · 61 KiB

    Polyfills for old browsers add 61 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.

  • Google Tag Manager adds 309 ms

    309 ms

    Google Tag Manager costs a phone 309 ms of main-thread work and 342 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 2.7 s

    A phone's processor spends 2.7 s on main-thread work while loading, 1.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Reduce unused CSS

    150 ms · 102 KiB

    About 102 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • 12 long tasks on the main thread

    12 long tasks block the main thread while loading, the longest for 220 ms. During a long task the page ignores taps.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify CSS

    3 KiB

    3 KiB could be saved by minifying CSS.

1 checks passed
  • Server response: 47 ms

    47 ms

    Your server sent the HTML in 47 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix60
  • Largest Contentful Paint: 20.8 s

    20.8 s

    Your largest element takes 20.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “HALF OF CX TEAMS CAN'T PROVE BUSINESS OUTCOMES* Vendor-driv…”.

  • Time to Interactive: 21.3 s

    21.3 s

    The page becomes fully interactive after 21.3 s. Good is under 3.8 s.

  • First Contentful Paint: 6.1 s

    6.1 s

    The first text or image appears after 6.1 s on a phone. Good is under 1.8 s.

  • Speed Index: 8.6 s

    8.6 s

    Visually, the page fills in at 8.6 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 294 ms

    294 ms

    Scripts block taps and scrolling for 294 ms in total while the page loads. Good is under 200 ms.

  • 12 images without width and height

    12 images have no width and height attributes, so the layout jumps as each one loads.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

1 checks passed
  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

2 to fix78
  • Page weight: 3.5 MB in 127 requests

    3.5 MB

    Your homepage downloads 3.5 MB in 127 requests on a phone: images 2.2 MB (41), scripts 966 KiB (38) and fonts 205 KiB (7). Under 2 MB keeps phones on slow connections fast.

  • 7 images below the first screen load straight away

    7 images further down the page (700 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 1.0 g of CO₂ per visit

    1.00 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.00 g of CO₂e: 120.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

3 to fixGoogle 9195
  • Elements must only use permitted ARIA attributes (6 elements)

    Elements must only use permitted ARIA attributes: 6 elements on the page fail this check, rated serious by axe-core.

  • 5 text elements with low contrast

    5 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • Headings skip levels

    Headings skip levels (h2 → h4, h2 → h5 and h2 → h4), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 31 images in the HTML carry an alt attribute.

  • 43 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 47 WCAG 2.2 A/AA and best-practice rules on the phone render: 43 passed and 4 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 10088
  • Title is long (67 characters)

    Your title is 67 characters, so Google will cut it off around 60: “BlastX Consulting: The Digital Customer Experience (CX) Consultancy”.

  • Meta description is long (225 characters)

    Your meta description is 225 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 121 internal links, 4 external

    The homepage links to 121 pages on blastx.com and 4 external pages.

6 checks passed
  • One H1 headline

    Your main headline reads: “Half of CX Teams Can't Prove Business Outcomes*”.

  • Canonical URL set

    The canonical URL is https://www.blastx.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, ImageObject, Organization, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.blastx.com/sitemap_index.xml.

AI search readiness

1 to fix88
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,008 words), so crawlers that don't run JavaScript still read it.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 42 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

Google 100100
3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    10 of 12 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

2 to fix88
  • No HSTS header

    No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

6 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (blastx.com).

  • Valid certificate (80 days left)

    The certificate from Google Trust Services · WE1 verifies for blastx.com and is valid for another 80 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • http:// redirects to https

    http://blastx.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 43 links work

    All 43 links checked from your homepage (40 internal, 3 external) answered without errors.

Domain and trust

  • DNSSEC is off

    blastx.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

3 checks passed
  • Domain is 20 years old

    20 years

    blastx.com was registered in Oct 2006 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

  • Certificate issuers are restricted

    CAA records allow only ssl.com, comodoca.com, digicert.com and letsencrypt.org to issue certificates for blastx.com, so a mis-issued certificate from anyone else is refused.

  • Registered until Oct 2031

    blastx.com is registered until Oct 2031.

Content and conversion

2 to fix75
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 821 words of copy

    The homepage carries about 821 words of visible text.

4 checks passed
  • 1 call to action

    The homepage has 1 call to action, for example “Contact”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 1 testimonial or review block, 4 customer or partner logos and 4 trust badges.

  • Analytics in place

    Analytics detected: PostHog, Amplitude, TikTok Pixel and Cloudflare Web Analytics.

Email authentication

85
  • Email authentication score: 85/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: quarantine

    DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.

  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:_s00391144.autospf.email ~all”.

  • DKIM signing found

    A DKIM key is published (selector “google”, “selector1” and “k2”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Amplitude, Google Ads, Google Analytics, Google Tag Manager and HubSpot and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 19 cookies set on arrival

    19

    Opening the homepage sets 19 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 36 other companies contacted

    Loading the homepage contacts 36 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

CMS
WordPress 7.1.3
Framework
jQuery
Analytics
Amplitude

Upkeep, stack, hiring and company data from programmable.info

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