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blickle.com website review
Visit site (opens in a new tab)Reviewed 22 October 202630 issues · 98 checks
This review found 30 issues worth fixing on blickle.com, 15 of them high impact, across 98 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
78CClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 2, 2026 | 2.8 s |
| May 9, 2026 | 2.8 s |
| May 16, 2026 | 2.7 s |
| May 23, 2026 | 2.8 s |
| May 30, 2026 | 3.0 s |
| Jun 6, 2026 | 3.2 s |
| Jun 13, 2026 | 3.1 s |
| Jun 20, 2026 | 3.0 s |
| Jun 27, 2026 | 2.8 s |
| Jul 4, 2026 | 2.8 s |
| Jul 11, 2026 | 2.9 s |
| Jul 18, 2026 | 3.0 s |
| Jul 25, 2026 | 3.0 s |
| Aug 1, 2026 | 2.8 s |
| Aug 8, 2026 | 2.6 s |
| Aug 15, 2026 | 2.7 s |
| Aug 22, 2026 | 2.9 s |
| Aug 29, 2026 | 3.1 s |
| Sep 5, 2026 | 3.3 s |
| Sep 12, 2026 | 3.2 s |
| Sep 19, 2026 | 2.9 s |
| Sep 26, 2026 | 2.9 s |
| Oct 3, 2026 | 2.9 s |
| Oct 10, 2026 | 2.9 s |
| Oct 17, 2026 | 3.2 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 2, 2026 | 112 ms |
| May 9, 2026 | 121 ms |
| May 16, 2026 | 129 ms |
| May 23, 2026 | 132 ms |
| May 30, 2026 | 153 ms |
| Jun 6, 2026 | 162 ms |
| Jun 13, 2026 | 149 ms |
| Jun 20, 2026 | 141 ms |
| Jun 27, 2026 | 121 ms |
| Jul 4, 2026 | 123 ms |
| Jul 11, 2026 | 118 ms |
| Jul 18, 2026 | 119 ms |
| Jul 25, 2026 | 120 ms |
| Aug 1, 2026 | 120 ms |
| Aug 8, 2026 | 120 ms |
| Aug 15, 2026 | 121 ms |
| Aug 22, 2026 | 118 ms |
| Aug 29, 2026 | 115 ms |
| Sep 5, 2026 | 119 ms |
| Sep 12, 2026 | 118 ms |
| Sep 19, 2026 | 115 ms |
| Sep 26, 2026 | 113 ms |
| Oct 3, 2026 | 120 ms |
| Oct 10, 2026 | 120 ms |
| Oct 17, 2026 | 126 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.7 s
1.4 s
2.1 s
2.8 s
3.5 s
4.2 s
4.9 s
5.6 s
blickle.com does not allow embedding, so this is Google's rendering of the page.
Speed
Render-blocking requests
3.8 s14 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.8 s.
Reduce unused JavaScript
1.6 s · 820 KiBAbout 820 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.6 s faster on a phone.
Reduce unused CSS
1.4 s · 273 KiBAbout 273 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.4 s faster on a phone.
Mobile performance score: 60
60/100Your mobile performance score is 60 (desktop: 91). Pages that score under 90 lose visitors before the first paint.
Legacy JavaScript
300 ms · 75 KiBPolyfills for old browsers add 75 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.
Use efficient cache lifetimes
300 ms · 52 KiB3 files are served with short cache lifetimes, so returning visitors download them again (52 KiB).
Font display
350 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 350 ms).
4 long tasks on the main thread
4 long tasks block the main thread while loading, the longest for 240 ms. During a long task the page ignores taps.
Improve image delivery
177 KiB9 images could be 177 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
1 third-party service on the page
1 third-party service load with your homepage (consentmanager.net), adding 127 KiB and 92 ms of main-thread time.
Phones get a much slower page than desktops
Desktop scores 91 but mobile only 60. A gap that wide usually means heavy scripts and images that hit phones hardest.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify JavaScript
3 KiB3 KiB could be saved by minifying JavaScript.
2 checks passed
Main-thread work: 1.7 s
A phone's processor spends 1.7 s on main-thread work while loading, 542 ms of it running JavaScript. That is comfortably low.
Server response: 110 ms
110 msYour server sent the HTML in 110 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user FCP: 3.3 s
3.3 sReal visitors see the first content after 3.3 s (75th percentile). Good is under 1.8 s.
Largest Contentful Paint: 12.9 s
12.9 sYour largest element takes 12.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Large selection of wheels and castors in the Blickle produc…”.
Time to Interactive: 15.0 s
15.0 sThe page becomes fully interactive after 15.0 s. Good is under 3.8 s.
Speed Index: 7.4 s
7.4 sVisually, the page fills in at 7.4 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 3.0 s
3.0 sThe first text or image appears after 3.0 s on a phone. Good is under 1.8 s.
Real-user LCP: 3.9 s
3.9 sReal visitors wait 3.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user TTFB: 1.6 s
1.6 sReal visitors wait 1.6 s for your server to start answering (75th percentile). Good is under 800 ms.
Tap response (INP) held steady for real visitors
+6%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 112 ms to 126 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 10% slower for real visitors
+10%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 2.8 s to 3.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
4 checks passed
Real-user INP: 109 ms
109 msReal visitors wait 109 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.02
0.02For real visitors the layout shifts by 0.02 (75th percentile). Good is under 0.1.
Total Blocking Time: 173 ms
173 msScripts block the page for only 173 ms while loading. Good is under 200 ms.
Cumulative Layout Shift: 0.018
0.018The layout barely moves while loading (CLS 0.018, good is under 0.1).
Images and page weight
Page weight: 3.6 MB in 86 requests
3.6 MBYour homepage downloads 3.6 MB in 86 requests on a phone: scripts 1.6 MB (26), images 1.0 MB (49) and fonts 580 KiB (4). Under 2 MB keeps phones on slow connections fast.
1 image in older formats
1 image (139 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
6 images below the first screen load straight away
6 images further down the page (226 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 1.0 g of CO₂ per visit
1.01 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.01 g of CO₂e: 120.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Certain ARIA roles must contain particular children (1 element)
Certain ARIA roles must contain particular children: 1 element on the page fails this check, rated critical by axe-core.
8 text elements with low contrast
8 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Summary elements must have discernible text (1 element)
Summary elements must have discernible text: 1 element on the page fails this check, rated serious by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
4 form fields without a label
4 form fields have no label, so screen readers announce an empty box and autofill guesses.
1 link without text
1 visible link has no text or label, so screen readers cannot say where it goes.
2 checks passed
Every image has alt text
All 124 images in the HTML carry an alt attribute.
51 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 56 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 5 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Structured data has 2 problems
Structured data found ((untyped)) but with 2 problems, for example “untyped block: missing @context (expected "https://schema.org")”.
No social preview image
No Open Graph image (also missing: og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.
3 links crawlers can't follow
3 links have no real href, so search engines can't follow them.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
112 internal links, 87 external
The homepage links to 112 pages on blickle.com and 87 external pages.
6 checks passed
Meta description: 150 characters
Your meta description is 150 characters: “Wheels & castors for every use ▶ years of experience ▶ swivel castors ▶ fixed castors ▶ heavy duty castors ▶ light duty…”.
One H1 headline
Your main headline reads: “Wheels and castors from the world market leader”.
Title: 65 characters
Your title is a healthy 65 characters: “Your castor and wheel manufacturer for all applications | Blickle”.
Canonical URL set
The canonical URL is https://www.blickle.com/.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.blickle.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (689 words), so crawlers that don't run JavaScript still read it.
Other pages
15 internal pages checked
We fetched 15 pages linked from your homepage (of 38 found) and read each the way a search engine does.
1 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Best practices
1 broken image
1 image failed to load on a phone, for example https://www.blickle.com/.
1 distorted image
1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.
2 low-resolution images
2 images are served at too low a resolution for sharp phone screens.
Missing source maps
Large scripts ship without source maps.
3 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Tap targets are thumb-sized
43 of 47 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
Deprecated X-XSS-Protection
X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
8 checks passed
Served over HTTPS
The homepage is served over HTTPS (blickle.com).
Valid certificate (164 days left)
The certificate from DigiCert Inc · GeoTrust TLS RSA CA G1 verifies for blickle.com and is valid for another 164 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
HSTS enabled
Strict-Transport-Security is set, so browsers always use https.
http:// redirects to https
http://blickle.com redirects to the secure version.
HTTP/2
The server speaks HTTP/2, so browsers load many files over one connection.
All 60 links work
All 60 links checked from your homepage (40 internal, 20 external) answered without errors; 1 did not answer within 5 s.
Domain and trust
4 checks passed
Domain is 27 years old
27 yearsblickle.com was registered in Oct 1999 through COREhub, S.R.L.. An established domain carries more trust with email providers and search engines.
Certificate issuers are restricted
CAA records allow only swisssign.com, digicert.com and letsencrypt.org to issue certificates for blickle.com, so a mis-issued certificate from anyone else is refused.
DNSSEC is on
blickle.com's DNS answers are signed (DNSSEC), so they can't be forged on the way to visitors.
Registered until Oct 2027
blickle.com is registered until Oct 2027.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 441 words of copy
The homepage carries about 441 words of visible text.
3 checks passed
8 calls to action
The homepage has 8 calls to action, for example “Contact”, “Contact - International” and “Download CAD data”.
Analytics in place
Analytics detected: Google Tag Manager and Google Analytics.
Direct contact links
Visitors can reach you directly: 3 phone links and 1 email link.
Email authentication
Email authentication score: 90/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
3 checks passed
DMARC policy: quarantine
DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.
SPF with a strict ending (-all)
An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 mx include:_spf.blickle.com a:relay54.mailtransferagent.net a:mail01.blickle.com include:spf.protection.outlook.…”.
DKIM signing found
A DKIM key is published (selector “selector1” and “selector2”), so receivers can verify mail really came from you.
Privacy and tracking
4 cookies set on arrival
4Opening the homepage sets 4 cookies (measured from a US location before any click).
3 other companies contacted
Loading the homepage contacts 3 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
2 checks passed
Consent tool: consentmanager
A consent management tool (consentmanager) loads with the page.
No known trackers before consent
No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).
Upkeep, stack and company
No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.
Stack
- Framework
- jQuery
- Analytics
- Google Analytics | Google Tag Manager
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This free review found 30 issues on blickle.com, including 15 speed issues, 3 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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