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blizzardlighting.com website review

Visit site (opens in a new tab)Reviewed 6 November 202646 issues · 114 checks

This review found 46 issues worth fixing on blizzardlighting.com, 15 of them high impact, across 114 checks. The most urgent: page weight: 76.6 MB in 212 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.5 s2.5 sMay 16Oct 313.4 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20263.0 s
May 23, 20262.9 s
May 30, 20262.9 s
Jun 6, 20262.9 s
Jun 13, 20262.9 s
Jun 20, 20262.9 s
Jun 27, 20262.9 s
Jul 4, 20263.0 s
Jul 11, 20263.1 s
Jul 18, 20263.2 s
Jul 25, 20263.2 s
Aug 1, 20263.1 s
Aug 8, 20262.9 s
Aug 15, 20263.0 s
Aug 22, 20262.6 s
Aug 29, 20262.6 s
Sep 5, 20262.6 s
Sep 12, 20262.6 s
Sep 19, 20262.9 s
Sep 26, 20262.9 s
Oct 3, 20262.9 s
Oct 10, 20263.0 s
Oct 17, 20263.1 s
Oct 24, 20263.3 s
Oct 31, 20263.4 s
Real-visitor tap response (INP)75th percentile, phones
124 ms91 msMay 16Oct 31114 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026112 ms
May 23, 2026111 ms
May 30, 2026112 ms
Jun 6, 2026111 ms
Jun 13, 2026106 ms
Jun 20, 2026106 ms
Jun 27, 2026104 ms
Jul 4, 2026100 ms
Jul 11, 2026110 ms
Jul 18, 2026120 ms
Jul 25, 2026120 ms
Aug 1, 2026103 ms
Aug 8, 202698 ms
Aug 15, 2026105 ms
Aug 22, 2026104 ms
Aug 29, 2026106 ms
Sep 5, 2026102 ms
Sep 12, 202695 ms
Sep 19, 202696 ms
Sep 26, 202697 ms
Oct 3, 202697 ms
Oct 10, 2026103 ms
Oct 17, 2026104 ms
Oct 24, 2026111 ms
Oct 31, 2026114 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of blizzardlighting.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. blizzardlighting.com at 0.9 s0.9 s
  2. blizzardlighting.com at 1.8 s1.8 s
  3. blizzardlighting.com at 2.7 s2.7 s
  4. blizzardlighting.com at 3.6 s3.6 s
  5. blizzardlighting.com at 4.5 s4.5 s
  6. blizzardlighting.com at 5.3 s5.3 s
  7. blizzardlighting.com at 6.2 s6.2 s
  8. blizzardlighting.com at 7.1 s7.1 s

blizzardlighting.com does not allow embedding, so this is Google's rendering of the page.

Speed

12 to fix46
  • Render-blocking requests

    2.4 s

    10 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.4 s.

  • Use efficient cache lifetimes

    1.0 s · 991 KiB

    38 files are served with short cache lifetimes, so returning visitors download them again (991 KiB).

  • Mobile performance score: 46

    46/100

    Your mobile performance score is 46. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 8.0 s

    A phone's processor spends 8.0 s on main-thread work while loading, 3.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Vimeo and website-files.com and others), adding 73.5 MB and 1.8 s of main-thread time.

  • Vimeo adds 424 ms

    424 ms

    Vimeo costs a phone 424 ms of main-thread work and 70.2 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused JavaScript

    700 ms · 2.1 MB

    About 2.1 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 700 ms faster on a phone.

  • Improve image delivery

    609 KiB

    5 images could be 609 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • website-files.com adds 325 ms

    325 ms

    website-files.com costs a phone 325 ms of main-thread work and 1.8 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google Tag Manager adds 435 ms

    435 ms

    Google Tag Manager costs a phone 435 ms of main-thread work and 625 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 410 ms. During a long task the page ignores taps.

  • 2,036 HTML elements

    The page has 2,036 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Reduce unused CSS

    219 KiB

    About 219 KiB of CSS is downloaded but never applied on this page.

  • Font display

    100 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).

  • Legacy JavaScript

    35 KiB

    Polyfills for old browsers add 35 KiB JavaScript that modern phones do not need.

  • Minify CSS

    17 KiB

    17 KiB could be saved by minifying CSS.

  • Minify JavaScript

    12 KiB

    12 KiB could be saved by minifying JavaScript.

  • Duplicated JavaScript

    6 KiB

    6 KiB JavaScript is shipped twice across bundles.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 11 ms

    11 ms

    Your server sent the HTML in 11 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user LCP: 4.5 s

    4.5 s

    Real visitors wait 4.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Speed Index: 23.6 s

    23.6 s

    Visually, the page fills in at 23.6 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 45.6 s

    45.6 s

    The page becomes fully interactive after 45.6 s. Good is under 3.8 s.

  • Total Blocking Time: 1.4 s

    1.4 s

    Scripts block taps and scrolling for 1.4 s in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 3.9 s

    3.9 s

    The first text or image appears after 3.9 s on a phone. Good is under 1.8 s.

  • Real-user FCP: 2.6 s

    2.6 s

    Real visitors see the first content after 2.6 s (75th percentile). Good is under 1.8 s.

  • Largest Contentful Paint: 3.9 s

    3.9 s

    Your largest element takes 3.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “THE NEXT GENERATION”. Most of its time is element render delay (2.3 s).

  • 13 images without width and height

    13 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +1%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 112 ms to 114 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 13% slower for real visitors

    +13%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 3.0 s to 3.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

4 checks passed
  • Real-user INP: 146 ms

    146 ms

    Real visitors wait 146 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user TTFB: 413 ms

    413 ms

    Real visitors wait 413 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

2 to fix60
  • Page weight: 76.6 MB in 212 requests

    76.6 MB

    Your homepage downloads 76.6 MB in 212 requests on a phone: other files 68.1 MB (95), scripts 4.2 MB (57) and images 2.9 MB (25). Under 2 MB keeps phones on slow connections fast.

  • 2 images far larger than shown

    261 KiB

    2 images are downloaded at several times the size a phone draws them, for example 6a46c1b62cb8d5225faf9128_skybox_g2_rgbalc_right_lime_1920x19 at 1,920 px wide, shown at 250 px. Resized copies would save about 261 KiB.

  • About 21.7 g of CO₂ per visit

    21.71 g

    By the Sustainable Web Design model, a visit to your homepage emits about 21.71 g of CO₂e: 2604.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

Accessibility

7 to fixGoogle 8189
  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • Unlabelled dropdowns

    1 dropdown has no label.

  • 6 text elements with low contrast

    6 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Frames without titles

    4 frames have no title, so screen-reader users cannot tell what they contain.

  • All page content should be contained by landmarks (19 elements)

    All page content should be contained by landmarks: 19 elements on the page fail this check, rated moderate by axe-core.

  • 8 form fields without a label

    8 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • 6 links without text

    6 visible links have no text or label, so screen readers cannot say where they go.

  • Headings skip levels

    Headings skip levels (h2 → h5), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 16 images in the HTML carry an alt attribute.

  • 42 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 49 WCAG 2.2 A/AA and best-practice rules on the phone render: 42 passed and 7 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

7 to fixGoogle 8376
  • 5 H1 headlines

    There are 5 <h1> headlines (“THE NEXTGENERATION”, “Truss it& crush it” and “FLIP OUT”). One clear main headline is easier for people and search engines.

  • No canonical URL

    No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

  • Meta description is long (324 characters)

    Your meta description is 324 characters; Google truncates after about 160, so the end of your pitch is cut.

  • Structured data has 1 problem

    Structured data found (Organization) but with 1 problem, for example “Organization: url is not an absolute URL ("/")”.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 6 links with vague text

    6 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 2 links crawlers can't follow

    2 links have no real href, so search engines can't follow them.

  • 92 internal links, 19 external

    The homepage links to 92 pages on blizzardlighting.com and 19 external pages.

3 checks passed
  • Title: 58 characters

    Your title is a healthy 58 characters: “LED Lighting Products + IRiS LED Video | Blizzard Lighting”.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.blizzardpro.com/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and description; contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,020 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix90
  • 14 pages without a meta description

    /type/all, /resources, /support, /where-to-buy, /contact and /case-studies and 8 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 10 pages without an H1

    /type/all, /where-to-buy, /contact, /type/moving-heads, /type/wash-lights and /line/novastar and 4 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 54 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

4 to fixGoogle 5883
  • 29 small tap targets

    29 of 80 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 2 third-party cookies

    2 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://product-collection.old-butterfly-86aa.workers.dev/product_collection.css' from ori…”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

  • Missing source maps

    Large scripts ship without source maps.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • 1 link through redirect chains

    1 link go through two or more redirects, for example https://blizzardlightingllc.freshdesk.com/support/login.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

8 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (blizzardpro.com).

  • Valid certificate (36 days left)

    The certificate from Google Trust Services · WE1 verifies for blizzardlighting.com and is valid for another 36 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://blizzardlighting.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 52 links work

    All 52 links checked from your homepage (40 internal, 12 external) answered without errors.

Domain and trust

  • No CAA record

    blizzardpro.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    blizzardpro.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 9 years old

    9 years

    blizzardpro.com was registered in Mar 2017 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Mar 2031

    blizzardpro.com is registered until Mar 2031.

Content and conversion

2 to fix83
  • Thin social proof

    Social proof on the homepage: 3 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 661 words of copy

    The homepage carries about 661 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Contact” and “Where to Buy”.

  • 14 calls to action

    The homepage has 14 calls to action, for example “Sign Up ›”, “Where to Buy” and “Contact”.

  • 2 short forms

    2 short forms (6 fields at most) are right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics, HubSpot and Cloudflare Web Analytics.

Email authentication

1 to fix70
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be blizzardlighting.com is still delivered. Add a report address, check the reports, then move to quarantine.

  • Email authentication score: 70/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 ip4:64.5.0.0/16 ip4:67.18.0.0/16 ip4:69.41.224.0/19 ip4:69.56.0.0/16 ip4:69.93.0.0/16 ip4:70.85.0.0/16 ip4:74.52…”.

  • DKIM signing found

    A DKIM key is published (selector “hs1”), so receivers can verify mail really came from you.

Privacy and tracking

  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, HubSpot and Meta Pixel (measured from a US location before any click). A consent tool (HubSpot cookie banner) is installed; check it blocks these until visitors agree where the law requires it.

  • 26 cookies set on arrival

    26

    Opening the homepage sets 26 cookies, 9 of them by other companies (measured from a US location before any click).

  • 41 other companies contacted

    Loading the homepage contacts 41 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: HubSpot cookie banner

    A consent management tool (HubSpot cookie banner) loads with the page.

Upkeep, stack and company

  • The footer still says © 2024.

Stack

CMS
Webflow
Analytics
Google Analytics | Google Tag Manager
Hosting
Webflow

Hiring

Hiring
1 open role
Job board
careers page

Upkeep, stack, hiring and company data from programmable.info

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This review found 46 issues on blizzardlighting.com, including 21 speed issues, 7 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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