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blomea.be website review

Visit site (opens in a new tab)Reviewed 10 November 202624 issues · 62 checks

This review found 24 issues worth fixing on blomea.be, 6 of them high impact, across 62 checks. The most urgent: fails Core Web Vitals for real visitors. Google's speed test didn't respond, so speed is not measured here; your full playbook measures it. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Site score

Not scored yet: Google's speed test didn't run in this review. Re-run the review to get a score.

Real-visitor load time (LCP)75th percentile, phones
3.9 s2.9 sMay 23Nov 73.5 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20263.8 s
May 30, 20263.4 s
Jun 6, 20263.3 s
Jun 13, 20263.2 s
Jun 20, 20263.1 s
Jun 27, 20263.2 s
Jul 4, 20263.2 s
Jul 11, 20263.2 s
Jul 18, 20263.2 s
Jul 25, 20263.8 s
Aug 1, 20263.5 s
Aug 8, 20263.3 s
Aug 15, 20263.2 s
Aug 22, 20263.2 s
Aug 29, 20263.1 s
Sep 5, 20263.1 s
Sep 12, 20263.0 s
Sep 19, 20263.0 s
Sep 26, 20263.1 s
Oct 3, 20263.2 s
Oct 10, 20263.5 s
Oct 17, 20263.5 s
Oct 24, 20263.6 s
Oct 31, 20263.7 s
Nov 7, 20263.5 s
Real-visitor tap response (INP)75th percentile, phones
252 ms181 msMay 23Nov 7227 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026214 ms
May 30, 2026199 ms
Jun 6, 2026197 ms
Jun 13, 2026189 ms
Jun 20, 2026193 ms
Jun 27, 2026196 ms
Jul 4, 2026195 ms
Jul 11, 2026206 ms
Jul 18, 2026203 ms
Jul 25, 2026203 ms
Aug 1, 2026212 ms
Aug 8, 2026236 ms
Aug 15, 2026237 ms
Aug 22, 2026240 ms
Aug 29, 2026242 ms
Sep 5, 2026219 ms
Sep 12, 2026220 ms
Sep 19, 2026219 ms
Sep 26, 2026220 ms
Oct 3, 2026230 ms
Oct 10, 2026235 ms
Oct 17, 2026238 ms
Oct 24, 2026233 ms
Oct 31, 2026244 ms
Nov 7, 2026227 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

blomea.be (opens in a new tab)

No screenshot is available for this review.

Speed

Not measured in this review.

Core Web Vitals

4 to fix33

  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on your site (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user LCP: 3.5 s

    3.5 s

    Real visitors wait 3.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 220 ms

    220 ms

    Real visitors wait 220 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user FCP: 2.2 s

    2.2 s

    Real visitors see the first content after 2.2 s (75th percentile). Good is under 1.8 s.

  • Tap response (INP) got 14% slower for real visitors

    +14%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 214 ms to 227 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    0%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 3.8 s to 3.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

2 checks passed

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user TTFB: 617 ms

    617 ms

    Real visitors wait 617 ms for your server to start answering (75th percentile). Good is under 800 ms.

Images and page weight

1 to fix70

  • Page weight: 4.3 MB

    4.3 MB

    Your homepage downloads 4.3 MB on a phone, 2.2 MB of it images (51%). Under 2 MB keeps phones on slow connections fast.

  • About 1.2 g of CO₂ per visit

    1.22 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.22 g of CO₂e: 146.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed

  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

12 to fix88

  • 41 text elements with low contrast

    41 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Scrollable region must have keyboard access (2 elements)

    Scrollable region must have keyboard access: 2 elements on the page fail this check, rated serious by axe-core.

  • 3 images without alt text

    3 images have no alt text, which hurts accessibility and image search.

  • 96 form fields without a label

    96 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Main landmark should not be contained in another landmark (12 elements)

    Main landmark should not be contained in another landmark: 12 elements on the page fail this check, rated moderate by axe-core.

  • All page content should be contained by landmarks (10 elements)

    All page content should be contained by landmarks: 10 elements on the page fail this check, rated moderate by axe-core.

  • Document should not have more than one main landmark (1 element)

    Document should not have more than one main landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

  • Alternative text of images should not be repeated as text (6 elements)

    Alternative text of images should not be repeated as text: 6 elements on the page fail this check, rated minor by axe-core.

  • ARIA role should be appropriate for the element (3 elements)

    ARIA role should be appropriate for the element: 3 elements on the page fail this check, rated minor by axe-core.

1 checks passed

  • 49 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 59 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 10 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fix90

  • Title is long (67 characters)

    Your title is 67 characters, so Google will cut it off around 60: “Biologische Zaden | Biologische zaden voor slechts 3€ - Koop online”.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 508 internal links, 3 external

    The homepage links to 508 pages on blomea.be and 3 external pages.

6 checks passed

  • Meta description: 136 characters

    Your meta description is 136 characters: “Biologische zaden voor slechts 3€ - allemaal voor dezelfde prijs. Ontdek een groot assortiment zaden en bloembollen. Sh…”.

  • One H1 headline

    Your main headline reads: “De adventskalender met zaden is er!”.

  • Canonical URL set

    The canonical URL is https://blomea.be/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://blomea.be/sitemap.xml.

AI search readiness

100
4 checks passed

  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (4,513 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://blomea.be/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90

  • 6 pages without a meta description

    https://blomea.be/policies/shipping-policy, https://blomea.be/pages/germination-guarantee, https://blomea.be/pages/contact, https://blomea.be/pages/wishlist, https://blomea.be/collections/laatste-kans and https://blomea.be/collections/kerst have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 pages without an H1

    https://blomea.be/policies/shipping-policy, https://blomea.be/pages/germination-guarantee, https://blomea.be/pages/contact, https://blomea.be/pages/wishlist, https://blomea.be/products/zaden-adventskalender-2026 and https://blomea.be/collections/black-month and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 197 found) and read each the way a search engine does.

5 checks passed

  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

100
3 checks passed

  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    62 of 72 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix75

  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 3,144 words of copy

    The homepage carries about 3,144 words of visible text.

4 checks passed

  • 1 call to action

    The homepage has 1 call to action, for example “Register”.

  • 81 short forms

    81 short forms (2 fields at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 63 testimonial or review blocks and 2 trust badges.

  • Analytics in place

    Analytics detected: Microsoft Clarity.

Privacy and tracking

1 to fix

  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 19 cookies set on arrival

    19

    Opening the homepage sets 19 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 27 other companies contacted

    Loading the homepage contacts 27 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at blomea.be, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 5 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Powerful Form Builder · Klaviyo Email Marketing Sms · Invoice · profitmetrics.io · nfcube.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Analytics
Microsoft Clarity
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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This review found 24 issues on blomea.be, including 4 speed issues, 2 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
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