bloombaby.co.uk website review

20 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.5 s.

Your mobile performance score is 69. Pages that score under 90 lose visitors before the first paint.

About 298 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 450 ms faster on a phone.

Shopify costs a phone 53 ms of main-thread work and 306 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

8 third-party services load with your homepage (Akamai, Privy and Shopify and others), adding 778 KiB and 337 ms of main-thread time.

7 images could be 100 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

8 files are served with short cache lifetimes, so returning visitors download them again (95 KiB).

2 long tasks block the main thread while loading, the longest for 74 ms. During a long task the page ignores taps.

Polyfills for old browsers add 29 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

2 KiB could be saved by minifying CSS.

Your largest element takes 6.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 9.7 s. Good is under 3.8 s.

Visually, the page fills in at 6.8 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 2.2 s on a phone. Good is under 1.8 s.

10 images have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.9 s to 1.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 2.6 MB in 276 requests on a phone: other files 930 KiB (139), scripts 873 KiB (68) and images 615 KiB (27). Under 2 MB keeps phones on slow connections fast.

7 images (385 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

3 images further down the page (216 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 0.73 g of CO₂e: 87.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

20 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

All page content should be contained by landmarks: 9 elements on the page fail this check, rated moderate by axe-core.

3 visible links have no text or label, so screen readers cannot say where they go.

Headings skip levels (h2 → h4, h1 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.

No meta description, so Google writes its own snippet from whatever text it finds.

Your title is only 18 characters: “bloom UK – bloomUK”. Between 30 and 65 characters leaves room to say what you do and for whom.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

Your <h1> is empty.

The homepage links to 142 pages on bloombaby.co.uk and 18 external pages.

https://bloombaby.co.uk/customer_authentication/redirect has no <title>, so Google invents the link text in results.

https://bloombaby.co.uk/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

https://bloombaby.co.uk/collections/all, https://bloombaby.co.uk/customer_authentication/redirect, https://bloombaby.co.uk/collections/highchairs and https://bloombaby.co.uk/collections/fresco-highchair have no meta description, so Google writes the search snippet from whatever text it finds.

https://bloombaby.co.uk/products/fresco-noir, https://bloombaby.co.uk/products/fresco-silver and https://bloombaby.co.uk/products/fresco-titanium use the same meta description. A description written for each page earns more clicks.

https://bloombaby.co.uk/customer_authentication/redirect, https://bloombaby.co.uk/collections/highchairs, https://bloombaby.co.uk/collections/fresco-highchair, https://bloombaby.co.uk/collections/cots-dressers, https://bloombaby.co.uk/products/fresco-white and https://bloombaby.co.uk/products/fresco-noir and 3 others have no <h1> headline, so visitors and search engines get no clear main topic.

https://bloombaby.co.uk/customer_authentication/redirect and https://bloombaby.co.uk/collections/highchairs took over 3 s to send their HTML from our server.

We fetched 15 pages linked from your homepage (of 60 found) and read each the way a search engine does.

2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

1 image is served at too low a resolution for sharp phone screens.

Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 258 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 14 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 25 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.