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bloomchic.com website review

Visit site (opens in a new tab)Reviewed 3 November 202643 issues · 84 checks

This review found 43 issues worth fixing on bloomchic.com, 17 of them high impact, across 84 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

Read the full growth playbook for BloomChic

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Score over time2 reviews
1000Oct 11Nov 380
Show as table
DateScore over time
Oct 11, 202681
Nov 3, 202680

Since Oct 11, 2026: Content and conversion +7 · SEO -4 · Speed -3

Real-visitor load time (LCP)75th percentile, phones
3.3 s1.4 sMay 16Oct 311.6 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20263.1 s
May 23, 20263.0 s
May 30, 20263.0 s
Jun 6, 20263.0 s
Jun 13, 20263.0 s
Jun 20, 20262.9 s
Jun 27, 20262.9 s
Jul 4, 20262.8 s
Jul 11, 20262.7 s
Jul 18, 20262.7 s
Jul 25, 20262.7 s
Aug 1, 20262.7 s
Aug 8, 20262.6 s
Aug 15, 20262.5 s
Aug 22, 20262.3 s
Aug 29, 20262.0 s
Sep 5, 20261.7 s
Sep 12, 20261.6 s
Sep 19, 20261.6 s
Sep 26, 20261.6 s
Oct 3, 20261.6 s
Oct 10, 20261.6 s
Oct 17, 20261.6 s
Oct 24, 20261.6 s
Oct 31, 20261.6 s
Real-visitor tap response (INP)75th percentile, phones
158 ms135 msMay 16Oct 31141 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026138 ms
May 23, 2026140 ms
May 30, 2026144 ms
Jun 6, 2026146 ms
Jun 13, 2026151 ms
Jun 20, 2026154 ms
Jun 27, 2026154 ms
Jul 4, 2026155 ms
Jul 11, 2026154 ms
Jul 18, 2026154 ms
Jul 25, 2026153 ms
Aug 1, 2026153 ms
Aug 8, 2026153 ms
Aug 15, 2026153 ms
Aug 22, 2026154 ms
Aug 29, 2026154 ms
Sep 5, 2026153 ms
Sep 12, 2026153 ms
Sep 19, 2026153 ms
Sep 26, 2026153 ms
Oct 3, 2026152 ms
Oct 10, 2026149 ms
Oct 17, 2026146 ms
Oct 24, 2026145 ms
Oct 31, 2026141 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of bloomchic.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. bloomchic.com at 1.4 s1.4 s
  2. bloomchic.com at 2.7 s2.7 s
  3. bloomchic.com at 4.1 s4.1 s
  4. bloomchic.com at 5.5 s5.5 s
  5. bloomchic.com at 6.8 s6.8 s
  6. bloomchic.com at 8.2 s8.2 s
  7. bloomchic.com at 9.6 s9.6 s
  8. bloomchic.com at 10.9 s10.9 s

Speed

13 to fix45
  • Reduce unused JavaScript

    2.3 s · 942 KiB

    About 942 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.3 s faster on a phone.

  • Improve image delivery

    1.1 s · 1.1 MB

    16 images could be 1.1 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.1 s faster on a phone.

  • Render-blocking requests

    1.4 s

    5 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.4 s.

  • Mobile performance score: 45

    45/100

    Your mobile performance score is 45. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 7.9 s

    A phone's processor spends 7.9 s on main-thread work while loading, 3.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (shulex-voc.com, Clarity and Shopify and others), adding 1.5 MB and 1.3 s of main-thread time.

  • Use efficient cache lifetimes

    500 ms · 907 KiB

    67 files are served with short cache lifetimes, so returning visitors download them again (907 KiB).

  • Reduce unused CSS

    390 ms · 132 KiB

    About 132 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 390 ms faster on a phone.

  • shulex-voc.com adds 268 ms

    268 ms

    shulex-voc.com costs a phone 268 ms of main-thread work and 465 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Shopify adds 230 ms

    230 ms

    Shopify costs a phone 230 ms of main-thread work and 332 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 19 long tasks on the main thread

    19 long tasks block the main thread while loading, the longest for 250 ms. During a long task the page ignores taps.

  • 2,360 HTML elements

    The page has 2,360 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Klaviyo adds 190 ms

    190 ms

    Klaviyo costs a phone 190 ms of main-thread work and 328 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    150 ms · 108 KiB

    Polyfills for old browsers add 108 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 15 ms

    15 ms

    Your server sent the HTML in 15 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • Largest Contentful Paint: 20.6 s

    20.6 s

    Your largest element takes 20.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

  • Time to Interactive: 32.0 s

    32.0 s

    The page becomes fully interactive after 32.0 s. Good is under 3.8 s.

  • Speed Index: 12.9 s

    12.9 s

    Visually, the page fills in at 12.9 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 3.3 s

    3.3 s

    The first text or image appears after 3.3 s on a phone. Good is under 1.8 s.

  • Total Blocking Time: 559 ms

    559 ms

    Scripts block taps and scrolling for 559 ms in total while the page loads. Good is under 200 ms.

  • 10 images without width and height

    10 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +3%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 138 ms to 141 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 2.0 s

    2.0 s

    Real visitors wait 2.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 146 ms

    146 ms

    Real visitors wait 146 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.10

    0.10

    For real visitors the layout shifts by 0.10 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.2 s

    1.2 s

    Real visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 664 ms

    664 ms

    Real visitors wait 664 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 47% faster for real visitors

    -47%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 3.1 s to 1.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

2 to fix55
  • Page weight: 8.1 MB in 522 requests

    8.1 MB

    Your homepage downloads 8.1 MB in 522 requests on a phone: images 3.5 MB (50), scripts 2.7 MB (165) and other files 1.4 MB (287). Under 2 MB keeps phones on slow connections fast.

  • 1 image over 500 KB

    PC_b7031ec1-a0c9-4b2d-a6cf-c552074730ca.png weighs 1.2 MB. On a phone connection a single image that size takes seconds.

  • 7 images below the first screen load straight away

    7 images further down the page (224 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 2.3 g of CO₂ per visit

    2.30 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.30 g of CO₂e: 275.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

9 to fixGoogle 7486
  • ARIA attributes must conform to valid values (2 elements)

    ARIA attributes must conform to valid values: 2 elements on the page fail this check, rated critical by axe-core.

  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • Hidden but focusable

    6 elements hidden from screen readers can still receive keyboard focus.

  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 33 images without alt text

    33 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (3 elements)

    All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • 8 links without text

    8 visible links have no text or label, so screen readers cannot say where they go.

  • 3 form fields without a label

    3 form fields have no label, so screen readers announce an empty box and autofill guesses.

1 checks passed
  • 42 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 42 passed and 8 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 8590
  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • No XML sitemap

    No XML sitemap at https://bloomchic.com/sitemap.xml, so Google discovers your pages only by following links.

  • 6 links crawlers can't follow

    6 links have no real href, so search engines can't follow them.

  • Open Graph partly set

    Open Graph is missing og:title and og:description, so shared links fall back to guesses.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 195 internal links, 14 external

    The homepage links to 195 pages on bloomchic.com and 14 external pages.

5 checks passed
  • Meta description: 142 characters

    Your meta description is 142 characters: “Shop thoughtfully designed plus size clothing for women in sizes 10–30, with exceptional fit, everyday ease and versati…”.

  • One H1 headline

    Your main headline reads: “BloomChic #blcoomchic_logo { fill: #ffffff; } #blcoomchic_logo:hover{ fill:#000000; } .hover-active, .site-header--stuc…”.

  • Title: 35 characters

    Your title is a healthy 35 characters: “BloomChic | Fits Right, Feels Right”.

  • Canonical URL set

    The canonical URL is https://bloomchic.com/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

AI search readiness

1 to fix83
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

1 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

Other pages

  • Your server turned our page checks away

    15 pages we tried to fetch timed out or refused automated requests, so these checks couldn't run. Some firewalls do this to every bot, including search engine crawlers they don't recognise.

Best practices

4 to fixGoogle 5086
  • 3 third-party cookies

    3 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 5 JavaScript errors while loading

    5 errors were logged to the browser console while the page loaded, for example “get local cookie fail”.

  • 1 distorted image

    1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.

  • Missing source maps

    Large scripts ship without source maps.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

2 checks passed
  • Tap targets are thumb-sized

    35 of 38 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix64
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Thin social proof

    Social proof on the homepage: 4 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 132 words

    The homepage has only about 132 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

3 checks passed
  • 13 calls to action

    The homepage has 13 calls to action, for example “Shop By Category”, “Shop All Clothing” and “Shop by occasion”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Microsoft Clarity and Hotjar.

Privacy and tracking

1 to fix
  • 10 trackers load before any consent

    10

    Before a visitor clicks anything, the page loads Criteo, Google Ads, Google Analytics, Google Tag Manager and Hotjar and 5 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 54 cookies set on arrival

    54

    Opening the homepage sets 54 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 74 other companies contacted

    Loading the homepage contacts 74 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at bloomchic.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Hotjar | Microsoft Clarity
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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