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bloomnu.com website review

Visit site (opens in a new tab)Reviewed 8 November 202642 issues · 105 checks

This review found 42 issues worth fixing on bloomnu.com, 14 of them high impact, across 105 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.0 s1.6 sMay 16Oct 312.1 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.5 s
May 23, 20262.5 s
May 30, 20262.4 s
Jun 6, 20262.3 s
Jun 13, 20262.3 s
Jun 20, 20262.3 s
Jun 27, 20262.3 s
Jul 4, 20262.4 s
Jul 11, 20262.4 s
Jul 18, 20262.4 s
Jul 25, 20262.5 s
Aug 1, 20262.5 s
Aug 8, 20262.6 s
Aug 15, 20262.6 s
Aug 22, 20262.7 s
Aug 29, 20262.8 s
Sep 5, 20262.8 s
Sep 12, 20262.5 s
Sep 19, 20262.3 s
Sep 26, 20262.0 s
Oct 3, 20261.8 s
Oct 10, 20261.8 s
Oct 17, 20262.0 s
Oct 24, 20262.0 s
Oct 31, 20262.1 s
Real-visitor tap response (INP)75th percentile, phones
2.2 s0 msMay 16Oct 311.5 s
Show as table
DateReal-visitor tap response (INP)
May 16, 2026194 ms
May 23, 2026192 ms
May 30, 2026192 ms
Jun 6, 2026192 ms
Jun 13, 2026195 ms
Jun 20, 2026196 ms
Jun 27, 2026197 ms
Jul 4, 2026192 ms
Jul 11, 2026179 ms
Jul 18, 2026170 ms
Jul 25, 2026158 ms
Aug 1, 2026155 ms
Aug 8, 2026162 ms
Aug 15, 2026162 ms
Aug 22, 2026165 ms
Aug 29, 2026171 ms
Sep 5, 2026176 ms
Sep 12, 2026179 ms
Sep 19, 2026181 ms
Sep 26, 2026236 ms
Oct 3, 2026349 ms
Oct 10, 20261.1 s
Oct 17, 20261.9 s
Oct 24, 20261.6 s
Oct 31, 20261.5 s

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of bloomnu.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. bloomnu.com at 1.0 s1.0 s
  2. bloomnu.com at 1.9 s1.9 s
  3. bloomnu.com at 2.9 s2.9 s
  4. bloomnu.com at 3.8 s3.8 s
  5. bloomnu.com at 4.8 s4.8 s
  6. bloomnu.com at 5.7 s5.7 s
  7. bloomnu.com at 6.7 s6.7 s
  8. bloomnu.com at 7.7 s7.7 s

bloomnu.com does not allow embedding, so this is Google's rendering of the page.

Speed

12 to fix54
  • Use efficient cache lifetimes

    3.1 s · 424 KiB

    24 files are served with short cache lifetimes, so returning visitors download them again (424 KiB).

  • Reduce unused JavaScript

    2.6 s · 463 KiB

    About 463 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.6 s faster on a phone.

  • Main-thread work: 6.4 s

    A phone's processor spends 6.4 s on main-thread work while loading, 3.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 5,235 HTML elements

    The page has 5,235 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Improve image delivery

    850 ms · 516 KiB

    13 images could be 516 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 850 ms faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (alia-prod.com, Clarity and Klaviyo and others), adding 1.4 MB and 1.2 s of main-thread time.

  • Mobile performance score: 54

    54/100

    Your mobile performance score is 54. Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    750 ms

    4 files block the first paint until they finish downloading. Deferring or inlining them could save about 750 ms.

  • Legacy JavaScript

    400 ms · 82 KiB

    Polyfills for old browsers add 82 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 400 ms faster on a phone.

  • alia-prod.com adds 432 ms

    432 ms

    alia-prod.com costs a phone 432 ms of main-thread work and 471 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Klaviyo adds 135 ms

    135 ms

    Klaviyo costs a phone 135 ms of main-thread work and 309 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • okendo.io adds 107 ms

    107 ms

    okendo.io costs a phone 107 ms of main-thread work and 342 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 13 long tasks on the main thread

    13 long tasks block the main thread while loading, the longest for 214 ms. During a long task the page ignores taps.

  • Minify JavaScript

    10 ms · 5 KiB

    5 KiB could be saved by minifying JavaScript.

  • Reduce unused CSS

    13 KiB

    About 13 KiB of CSS is downloaded but never applied on this page.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 23 ms

    23 ms

    Your server sent the HTML in 23 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user INP: 2.7 s

    2.7 s

    Real visitors wait 2.7 s for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Largest Contentful Paint: 23.4 s

    23.4 s

    Your largest element takes 23.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “0:36 You've got a mystery discount Continue”.

  • Time to Interactive: 23.8 s

    23.8 s

    The page becomes fully interactive after 23.8 s. Good is under 3.8 s.

  • Speed Index: 6.5 s

    6.5 s

    Visually, the page fills in at 6.5 s (Speed Index). Good is under 3.4 s.

  • Real-user LCP: 2.5 s

    2.5 s

    Real visitors wait 2.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Tap response (INP) got 710% slower for real visitors

    +710%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 194 ms to 1.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user FCP: 2.1 s

    2.1 s

    Real visitors see the first content after 2.1 s (75th percentile). Good is under 1.8 s.

  • Total Blocking Time: 487 ms

    487 ms

    Scripts block taps and scrolling for 487 ms in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 2.3 s

    2.3 s

    The first text or image appears after 2.3 s on a phone. Good is under 1.8 s.

4 checks passed
  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user TTFB: 500 ms

    500 ms

    Real visitors wait 500 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 16% faster for real visitors

    -16%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.5 s to 2.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0.018

    0.018

    The layout barely moves while loading (CLS 0.018, good is under 0.1).

Images and page weight

2 to fix64
  • Page weight: 4.5 MB in 382 requests

    4.5 MB

    Your homepage downloads 4.5 MB in 382 requests on a phone: scripts 1.6 MB (96), images 1.2 MB (58) and other files 1.2 MB (189). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    mobilebanner_67648eef-3aa8-41f4-8414-89de2aae280f.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • About 1.3 g of CO₂ per visit

    1.29 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.29 g of CO₂e: 154.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

4 to fixGoogle 9794
  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 27 images without alt text

    27 images have no alt text, which hurts accessibility and image search.

  • Heading levels should only increase by one (1 element)

    Heading levels should only increase by one: 1 element on the page fails this check, rated moderate by axe-core.

  • 2 form fields without a label

    2 form fields have no label, so screen readers announce an empty box and autofill guesses.

1 checks passed
  • 46 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 49 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 3 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 10081
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • Meta description is long (197 characters)

    Your meta description is 197 characters; Google truncates after about 160, so the end of your pitch is cut.

  • Open Graph partly set

    Open Graph is missing og:title and og:description, so shared links fall back to guesses.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 157 internal links, 9 external

    The homepage links to 157 pages on bloomnu.com and 9 external pages.

4 checks passed
  • Title: 59 characters

    Your title is a healthy 59 characters: “Bloom Nutrition | Health and Wellness Supplements for Women”.

  • Canonical URL set

    The canonical URL is https://bloomnu.com/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://bloomnu.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (983 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

3 to fix83
  • 1 linked page hidden from search

    /pages/subscription is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  • 4 pages without a meta description

    /collections/best-sellers, /pages/subscription, /pages/bloom-into-your-best-self-quiz and /collections/protein-creatine have no meta description, so Google writes the search snippet from whatever text it finds.

  • 4 pages without an H1

    /collections/best-sellers, /pages/bloom-into-your-best-self-quiz, /collections/energy and /collections/protein-creatine have no <h1> headline, so visitors and search engines get no clear main topic.

  • 3 pages with very little text

    /collections/best-sellers, /products/clear-protein and /products/energy-sticks have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 48 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 24 small tap targets

    24 of 71 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_SOCKET_NOT_CONNECTED”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • Short HSTS lifetime

    HSTS is set, but max-age is 91 days; one year is the recommended minimum.

  • 2 links through redirect chains

    2 links go through two or more redirects, for example https://bloomnu.com/account/login.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (bloomnu.com).

  • Valid certificate (45 days left)

    The certificate from Let's Encrypt · YE1 verifies for bloomnu.com and is valid for another 45 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://bloomnu.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 45 links work

    All 45 links checked from your homepage (40 internal, 5 external) answered without errors.

Domain and trust

  • No CAA record

    bloomnu.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    bloomnu.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 8 years old

    8 years

    bloomnu.com was registered in Aug 2018 through Tucows Domains Inc.. An established domain carries more trust with email providers and search engines.

  • Registered until Aug 2027

    bloomnu.com is registered until Aug 2027.

Content and conversion

4 to fix72
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • About 339 words of copy

    The homepage carries about 339 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop Shirley Temple Clear Protein 🍒” and “Shop All”.

  • 46 calls to action

    The homepage has 46 calls to action, for example “Shop Shirley Temple Clear Protein 🍒”, “Shop” and “Subscribe & Save 15%”.

  • 6 short forms

    6 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Microsoft Clarity.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Email authentication

85
  • Email authentication score: 85/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: quarantine

    DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.

  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:_spf.google.com ~all”.

  • DKIM signing found

    A DKIM key is published (selector “google”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 8 trackers load before any consent

    8

    Before a visitor clicks anything, the page loads FullStory, Google Ads, Google Analytics, Google Tag Manager and Klaviyo and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 32 cookies set on arrival

    32

    Opening the homepage sets 32 cookies, 2 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 57 other companies contacted

    Loading the homepage contacts 57 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Apps on your store

Your storefront loads 14 apps. Each one is code from another company running for your shoppers.

None of the apps your storefront loads is on the list of apps with a known security problem.

Apps your storefront loads

Intelligems A B Testing · Triplewhale · Bloom · Okendo · Fullstory · Klaviyo Email Marketing Sms · Warnify Pro Warnings · Eg Auto Add To Cart · Product Warnings · afterpay.com · verifypass.com · cloudfront.net · rechargecdn.com · attn.tv

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
Tailwind CSS
E-commerce
Shopify
Analytics
FullStory | Microsoft Clarity
Hosting
Shopify

Company

Headquarters
Esko

Upkeep, stack, hiring and company data from programmable.info

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