bluallure.com website review

Your mobile performance score is 57. Pages that score under 90 lose visitors before the first paint.

2 files block the first paint until they finish downloading. Deferring or inlining them could save about 600 ms.

2 long tasks block the main thread while loading, the longest for 235 ms. During a long task the page ignores taps.

About 23 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

3 images could be 14 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

3 third-party services load with your homepage (Shopify, ipinfo.io and fireapps.io), adding 8 KiB and 4 ms of main-thread time.

1 file is served with short cache lifetimes, so returning visitors download them again (1 KiB).

The layout shifts by 0.545 while loading, so content jumps under the reader's thumb. Good is under 0.1.

Your largest element takes 4.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

28 images have no width and height attributes, so the layout jumps as each one loads.

Visually, the page fills in at 4.1 s (Speed Index). Good is under 3.4 s.

The page becomes fully interactive after 4.6 s. Good is under 3.8 s.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

By the Sustainable Web Design model, a visit to your homepage emits about 0.42 g of CO₂e: 50.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

13 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

Interactive controls must not be nested: 7 elements on the page fail this check, rated serious by axe-core.

ARIA input fields must have an accessible name: 4 elements on the page fail this check, rated serious by axe-core.

1 image has no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

2 form fields have no label, so screen readers announce an empty box and autofill guesses.

Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

No meta description, so Google writes its own snippet from whatever text it finds.

Your title is only 26 characters: “5275 Premium Beauty Supply”. Between 30 and 65 characters leaves room to say what you do and for whom.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

1 link has no real href, so search engines can't follow it.

Your <h1> is empty.

The homepage links to 117 pages on bluallure.com and 2 external pages.

Your homepage links to https://bluallure.com/pages/wishlist, which answers with an error. Visitors hit a dead end and search engines drop it.

https://bluallure.com/collections/makeup, https://bluallure.com/collections/eyes, https://bluallure.com/collections/face, https://bluallure.com/collections/lips, https://bluallure.com/collections/makeup-tools and https://bluallure.com/collections/skincare and 3 others have no meta description, so Google writes the search snippet from whatever text it finds.

Your homepage links to 5 pages by a URL that isn't their canonical one, for example https://bluallure.com/collections/face/products/tlm-magic-color-changing-liquid, whose canonical is https://bluallure.com/products/tlm-magic-color-changing-liquid. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

We fetched 15 pages linked from your homepage (of 34 found) and read each the way a search engine does.

10 images failed to load on a phone, for example https://bluallure.com/.

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 283 words of visible text.

Opening the homepage sets 6 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 4 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.