blueseventy.com.au website review

Your mobile performance score is 63. Pages that score under 90 lose visitors before the first paint.

7 files are served with short cache lifetimes, so returning visitors download them again (100 KiB).

8 third-party services load with your homepage (Google Tag Manager, omnisnippet1.com and Bing Ads and others), adding 409 KiB and 514 ms of main-thread time.

3 long tasks block the main thread while loading, the longest for 446 ms. During a long task the page ignores taps.

Google Tag Manager costs a phone 377 ms of main-thread work and 195 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

About 126 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 260 ms faster on a phone.

4 images could be 131 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 7.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 7.9 s. Good is under 3.8 s.

Scripts block taps and scrolling for 396 ms in total while the page loads. Good is under 200 ms.

The first text or image appears after 1.9 s on a phone. Good is under 1.8 s.

Visually, the page fills in at 3.6 s (Speed Index). Good is under 3.4 s.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.4 s to 1.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

By the Sustainable Web Design model, a visit to your homepage emits about 0.54 g of CO₂e: 64.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Delayed refresh under 20 hours must not be used: 1 element on the page fails this check, rated critical by axe-core.

All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

3 elements hidden from screen readers can still receive keyboard focus.

Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

Elements with visible text labels do not have matching accessible names. (1 element).

No meta description, so Google writes its own snippet from whatever text it finds.

Your title is only 21 characters: “Blueseventy Australia”. Between 30 and 65 characters leaves room to say what you do and for whom.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

Your <h1> is empty.

The homepage links to 57 pages on blueseventy.com.au and 6 external pages.

https://blueseventy.com.au/collections/all, https://blueseventy.com.au/collections/wetsuits, https://blueseventy.com.au/collections/swimskins, https://blueseventy.com.au/collections/tech-suits, https://blueseventy.com.au/collections/accessories and https://blueseventy.com.au/collections/goggles and 4 others have no meta description, so Google writes the search snippet from whatever text it finds.

We fetched 15 pages linked from your homepage (of 26 found) and read each the way a search engine does.

2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 429 ()”.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage has only about 10 words of visible text; thin pages give Google and first-time buyers little to go on.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 1 host run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.