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bluestonepim.com website review

Visit site (opens in a new tab)Reviewed 23 October 202630 issues · 103 checks

This review found 30 issues worth fixing on bluestonepim.com, 8 of them high impact, across 103 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.7 s1.5 sMay 2Oct 172.3 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20262.5 s
May 9, 20262.5 s
May 16, 20262.4 s
May 23, 20262.3 s
May 30, 20262.3 s
Jun 6, 20262.1 s
Jun 13, 20262.1 s
Jun 27, 20262.1 s
Jul 4, 20262.1 s
Jul 18, 20262.4 s
Jul 25, 20262.6 s
Aug 8, 20262.3 s
Aug 15, 20262.1 s
Aug 22, 20262.0 s
Aug 29, 20261.8 s
Sep 5, 20261.8 s
Sep 12, 20261.8 s
Sep 19, 20261.7 s
Sep 26, 20261.8 s
Oct 3, 20262.0 s
Oct 10, 20261.9 s
Oct 17, 20262.3 s
Real-visitor tap response (INP)75th percentile, phones
156 ms80 msMay 2Oct 17135 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 202694 ms
May 9, 202694 ms
May 16, 202689 ms
May 23, 202697 ms
May 30, 2026113 ms
Jun 6, 2026113 ms
Jun 13, 2026115 ms
Jun 27, 2026111 ms
Jul 4, 2026111 ms
Jul 18, 2026110 ms
Jul 25, 202699 ms
Aug 8, 2026105 ms
Aug 15, 2026108 ms
Aug 22, 2026100 ms
Aug 29, 202692 ms
Oct 10, 2026147 ms
Oct 17, 2026135 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Live view · interaction off

Speed

9 to fix54
  • Reduce unused JavaScript

    2.9 s · 516 KiB

    About 516 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.9 s faster on a phone.

  • Use efficient cache lifetimes

    1.4 s · 244 KiB

    51 files are served with short cache lifetimes, so returning visitors download them again (244 KiB).

  • Mobile performance score: 54

    54/100

    Your mobile performance score is 54 (desktop: 71). Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    900 ms

    14 files block the first paint until they finish downloading. Deferring or inlining them could save about 900 ms.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, hsappstatic.net and Hubspot and others), adding 1.5 MB and 733 ms of main-thread time.

  • Improve image delivery

    379 KiB

    7 images could be 379 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Google Tag Manager adds 320 ms

    320 ms

    Google Tag Manager costs a phone 320 ms of main-thread work and 520 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • hsappstatic.net adds 262 ms

    262 ms

    hsappstatic.net costs a phone 262 ms of main-thread work and 697 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 2,436 HTML elements

    The page has 2,436 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Reduce unused CSS

    150 ms · 54 KiB

    About 54 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • 5 long tasks on the main thread

    5 long tasks block the main thread while loading, the longest for 185 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    100 ms · 13 KiB

    Polyfills for old browsers add 13 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 100 ms faster on a phone.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 checks passed
  • Main-thread work: 1.7 s

    A phone's processor spends 1.7 s on main-thread work while loading, 879 ms of it running JavaScript. That is comfortably low.

  • Server response: 13 ms

    13 ms

    Your server sent the HTML in 13 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • First Contentful Paint: 8.9 s

    8.9 s

    The first text or image appears after 8.9 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 17.3 s

    17.3 s

    Your largest element takes 17.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Your team conducts. Your agents drive. The heavy work of on…”.

  • Time to Interactive: 17.5 s

    17.5 s

    The page becomes fully interactive after 17.5 s. Good is under 3.8 s.

  • Speed Index: 8.9 s

    8.9 s

    Visually, the page fills in at 8.9 s (Speed Index). Good is under 3.4 s.

  • Real-user CLS: 0.22

    0.22

    For real visitors the layout shifts by 0.22 (75th percentile). Good is under 0.1.

  • Tap response (INP) got 50% slower for real visitors

    +50%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 94 ms to 135 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user FCP: 2.1 s

    2.1 s

    Real visitors see the first content after 2.1 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.1 s

    1.1 s

    Real visitors wait 1.1 s for your server to start answering (75th percentile). Good is under 800 ms.

  • 22 images without width and height

    22 images have no width and height attributes, so the layout jumps as each one loads.

5 checks passed
  • Real-user LCP: 2.3 s

    2.3 s

    Real visitors wait 2.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 131 ms

    131 ms

    Real visitors wait 131 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Largest content (LCP) got 17% faster for real visitors

    -17%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 2.5 s to 2.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Total Blocking Time: 165 ms

    165 ms

    Scripts block the page for only 165 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix85
  • Page weight: 2.3 MB in 123 requests

    2.3 MB

    Your homepage downloads 2.3 MB in 123 requests on a phone: scripts 1.4 MB (31), images 522 KiB (33) and stylesheets 96 KiB (17). Under 2 MB keeps phones on slow connections fast.

  • About 0.6 g of CO₂ per visit

    0.65 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.65 g of CO₂e: 77.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

1 to fixGoogle 10099
  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

2 checks passed
  • Every image has alt text

    All 102 images in the HTML carry an alt attribute.

  • 46 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 47 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 1 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9295
  • 40 links with vague text

    40 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 249 internal links, 38 external

    The homepage links to 249 pages on bluestonepim.com and 38 external pages.

7 checks passed
  • Meta description: 147 characters

    Your meta description is 147 characters: “Bluestone PIM is the headless, agent-first product data platform. AI agents run onboarding, enrichment and validation. …”.

  • One H1 headline

    Your main headline reads: “Bluestone PIM. The Headless, Agent-First Product Data Platform”.

  • Title: 63 characters

    Your title is a healthy 63 characters: “Bluestone PIM | The Headless, Agent-First Product Data Platform”.

  • Canonical URL set

    The canonical URL is https://www.bluestonepim.com/.

  • Structured data in place

    Structured data found: FAQPage, Organization, SoftwareApplication, WebPage and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.bluestonepim.com/sitemap.xml.

AI search readiness

1 to fix83
  • Parts of the site are closed to 6 AI crawlers

    Your robots.txt lets ChatGPT search (OAI-SearchBot), ChatGPT (ChatGPT-User), Claude search (Claude-SearchBot), Claude (Claude-User), Perplexity (PerplexityBot) and Perplexity (Perplexity-User) read the homepage but closes other sections to them, so answers about those pages can't cite you.

  • Opted out of AI training for 2 crawlers

    robots.txt blocks Google-Extended and Applebot-Extended, which collect pages to train models. That's a legitimate choice and doesn't by itself stop the site appearing in AI answers, which the crawlers above handle.

3 checks passed
  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (3,540 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (10 KiB, 65 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 2 pages without a meta description

    /revenue and /extension-hub have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 66 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 7397
  • 1 third-party cookie

    1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    10 of 10 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • No clickjacking protection

    Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • 1 link through redirect chains

    1 link go through two or more redirects, for example https://app.bluestonepim.com/.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (bluestonepim.com).

  • Valid certificate (78 days left)

    The certificate from Google Trust Services · WE1 verifies for bluestonepim.com and is valid for another 78 days.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://bluestonepim.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 57 links work

    All 57 links checked from your homepage (40 internal, 17 external) answered without errors.

Domain and trust

  • No CAA record

    bluestonepim.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    bluestonepim.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 10 years old

    10 years

    bluestonepim.com was registered in Nov 2015 through Amazon Registrar, Inc.. An established domain carries more trust with email providers and search engines.

  • Registered until Nov 2027

    bluestonepim.com is registered until Nov 2027.

Content and conversion

4 to fix64
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,344 words of copy

    The homepage carries about 1,344 words of visible text.

3 checks passed
  • 16 calls to action

    The homepage has 16 calls to action, for example “Request demo”, “PIM Demo Videos” and “Join Partner Program”.

  • Social proof on the page

    Social proof on the homepage: 11 testimonial or review blocks and 3 trust badges.

  • Analytics in place

    Analytics detected: Google Tag Manager and HubSpot.

Email authentication

85
  • Email authentication score: 85/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: quarantine

    DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.

  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:spfva.bluestonepim.com include:_spf.google.com include:19954080.spf03.hubspotemail.net include:_spf.mail…”.

  • DKIM signing found

    A DKIM key is published (selector “google”, “k1” and “mail”), so receivers can verify mail really came from you.

Privacy and tracking

  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and HubSpot and 1 more (measured from a US location before any click). A consent tool (HubSpot cookie banner) is installed; check it blocks these until visitors agree where the law requires it.

  • 8 cookies set on arrival

    8

    Opening the homepage sets 8 cookies, 3 of them by other companies (measured from a US location before any click).

  • 35 other companies contacted

    Loading the homepage contacts 35 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: HubSpot cookie banner

    A consent management tool (HubSpot cookie banner) loads with the page.

Upkeep, stack and company

  • It loads jQuery 1.7.1, older than 3.5 (which fixed known security holes).

Stack

CMS
HubSpot
Framework
jQuery
Analytics
Google Tag Manager

Upkeep, stack, hiring and company data from programmable.info

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