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bluewatertech.com website review

Visit site (opens in a new tab)Reviewed 26 October 202631 issues · 103 checks

This review found 31 issues worth fixing on bluewatertech.com, 15 of them high impact, across 103 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
4.5 s3.6 sMay 9Oct 244.2 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20263.9 s
May 16, 20263.7 s
May 23, 20263.8 s
May 30, 20263.7 s
Jun 6, 20263.7 s
Jun 13, 20263.9 s
Jun 20, 20263.9 s
Jun 27, 20264.1 s
Jul 4, 20264.4 s
Jul 11, 20264.4 s
Jul 18, 20264.4 s
Jul 25, 20264.4 s
Aug 1, 20264.2 s
Aug 8, 20264.0 s
Aug 15, 20264.1 s
Aug 22, 20264.0 s
Aug 29, 20264.0 s
Sep 5, 20264.1 s
Sep 12, 20264.2 s
Sep 19, 20264.3 s
Sep 26, 20264.3 s
Oct 3, 20264.3 s
Oct 10, 20264.3 s
Oct 17, 20264.2 s
Oct 24, 20264.2 s
Real-visitor tap response (INP)75th percentile, phones
143 ms80 msMay 9Oct 24112 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 202687 ms
May 16, 202695 ms
May 23, 202689 ms
May 30, 202696 ms
Jun 6, 2026105 ms
Jun 13, 2026104 ms
Jun 20, 2026104 ms
Jun 27, 2026104 ms
Jul 4, 2026104 ms
Jul 11, 2026104 ms
Jul 18, 2026106 ms
Jul 25, 2026111 ms
Aug 1, 2026107 ms
Aug 8, 202698 ms
Aug 15, 2026107 ms
Aug 22, 202698 ms
Aug 29, 2026104 ms
Sep 5, 2026112 ms
Sep 12, 2026111 ms
Sep 19, 2026120 ms
Sep 26, 2026136 ms
Oct 3, 2026124 ms
Oct 10, 2026130 ms
Oct 17, 2026121 ms
Oct 24, 2026112 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Live view · interaction off

Speed

7 to fix50
  • Render-blocking requests

    4.2 s

    37 files block the first paint until they finish downloading. Deferring or inlining them could save about 4.2 s.

  • Improve image delivery

    2.3 s · 453 KiB

    3 images could be 453 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 2.3 s faster on a phone.

  • Use efficient cache lifetimes

    1.1 s · 179 KiB

    8 files are served with short cache lifetimes, so returning visitors download them again (179 KiB).

  • Mobile performance score: 50

    50/100

    Your mobile performance score is 50 (desktop: 37). Pages that score under 90 lose visitors before the first paint.

  • Reduce unused JavaScript

    450 ms · 108 KiB

    About 108 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (FontAwesome CDN, termly.io and wp.com and others), adding 2.2 MB and 261 ms of main-thread time.

  • FontAwesome CDN adds 186 ms

    186 ms

    FontAwesome CDN costs a phone 186 ms of main-thread work and 1.9 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    150 ms · 68 KiB

    About 68 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • 3 long tasks on the main thread

    3 long tasks block the main thread while loading, the longest for 200 ms. During a long task the page ignores taps.

  • Minify JavaScript

    150 ms · 13 KiB

    13 KiB could be saved by minifying JavaScript.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Legacy JavaScript

    5 KiB

    Polyfills for old browsers add 5 KiB JavaScript that modern phones do not need.

2 checks passed
  • Main-thread work: 1.5 s

    A phone's processor spends 1.5 s on main-thread work while loading, 511 ms of it running JavaScript. That is comfortably low.

  • Server response: 71 ms

    71 ms

    Your server sent the HTML in 71 ms, well inside Google's 600 ms guideline.

Core Web Vitals

11 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user LCP: 4.2 s

    4.2 s

    Real visitors wait 4.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 3.8 s

    3.8 s

    Real visitors see the first content after 3.8 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 3.0 s

    3.0 s

    Real visitors wait 3.0 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest Contentful Paint: 10.9 s

    10.9 s

    Your largest element takes 10.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

  • Time to Interactive: 20.6 s

    20.6 s

    The page becomes fully interactive after 20.6 s. Good is under 3.8 s.

  • Speed Index: 10.4 s

    10.4 s

    Visually, the page fills in at 10.4 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 4.8 s

    4.8 s

    The first text or image appears after 4.8 s on a phone. Good is under 1.8 s.

  • Tap response (INP) got 28% slower for real visitors

    +28%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 87 ms to 112 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0.154

    0.154

    The layout shifts by 0.154 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

  • Largest content (LCP) got 11% slower for real visitors

    +11%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 3.9 s to 4.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

3 checks passed
  • Real-user INP: 112 ms

    112 ms

    Real visitors wait 112 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.02

    0.02

    For real visitors the layout shifts by 0.02 (75th percentile). Good is under 0.1.

  • Total Blocking Time: 99 ms

    99 ms

    Scripts block the page for only 99 ms while loading. Good is under 200 ms.

Images and page weight

1 to fix85
  • Page weight: 3.8 MB in 97 requests

    3.8 MB

    Your homepage downloads 3.8 MB in 97 requests on a phone: scripts 2.4 MB (40), images 822 KiB (9) and fonts 392 KiB (10). Under 2 MB keeps phones on slow connections fast.

  • 2 images below the first screen load straight away

    2 images further down the page (143 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 1.1 g of CO₂ per visit

    1.07 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.07 g of CO₂e: 128.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

4 to fixGoogle 8394
  • 12 text elements with low contrast

    12 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 1 image without alt text

    1 image has no alt text, which hurts accessibility and image search.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • 13 links without text

    13 visible links have no text or label, so screen readers cannot say where they go.

  • Headings skip levels

    Headings skip levels (h2 → h5, h3 → h5 and h2 → h4), which makes the page harder to scan with a screen reader.

1 checks passed
  • 48 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 5 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 7788
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • 116 internal links, 5 external

    The homepage links to 116 pages on bluewatertech.com and 5 external pages.

7 checks passed
  • Meta description: 135 characters

    Your meta description is 135 characters: “Bluewater is an experiential agency specializing in live events, AV integration, creative services, and immersive techn…”.

  • Title: 61 characters

    Your title is a healthy 61 characters: “Bluewater Technologies: Events, Installations & AV Production”.

  • Canonical URL set

    The canonical URL is https://bluewatertech.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, ImageObject, LocalBusiness, Organization and WebPage.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://bluewatertech.com/sitemap_index.xml.

AI search readiness

100
  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and description; contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (576 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix95
  • 1 page without a meta description

    /meetings-and-events has no meta description, so Google writes the search snippet from whatever text it finds.

  • 3 pages slow to respond

    /services/live-production, /meetings-and-events and /services/experiential-marketing took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 49 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    4 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 4 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 6 small tap targets

    6 of 21 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix93
  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No clickjacking protection

    Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

6 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (bluewatertech.com).

  • Valid certificate (85 days left)

    The certificate from Google Trust Services · WR1 verifies for bluewatertech.com and is valid for another 85 days.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://bluewatertech.com redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

  • All 45 links work

    All 45 links checked from your homepage (40 internal, 5 external) answered without errors.

Domain and trust

  • No CAA record

    bluewatertech.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    bluewatertech.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 26 years old

    26 years

    bluewatertech.com was registered in Mar 2000 through Network Solutions, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Mar 2030

    bluewatertech.com is registered until Mar 2030.

Content and conversion

1 to fix88
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 436 words of copy

    The homepage carries about 436 words of visible text.

7 checks passed
  • 6 calls to action

    The homepage has 6 calls to action, for example “Contact”, “Contact Us” and “Sign Up”.

  • 2 short forms

    2 short forms (2 fields at most) are right on the homepage, asking for an email.

  • Social proof on the page

    Social proof on the homepage: 12 customer or partner logos and 1 trust badge.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 0 email links.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

  • LocalBusiness structured data

    Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.

Email authentication

1 to fix75
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be bluewatertech.com is still delivered. Add a report address, check the reports, then move to quarantine.

  • Email authentication score: 75/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:spf.protection.outlook.com include:_spf.google.com -all”.

  • DKIM signing found

    A DKIM key is published (selector “selector1” and “k2”), so receivers can verify mail really came from you.

Privacy and tracking

  • 3 cookies set on arrival

    3

    Opening the homepage sets 3 cookies (measured from a US location before any click).

  • 10 other companies contacted

    Loading the homepage contacts 10 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

2 checks passed
  • Consent tool: Termly

    A consent management tool (Termly) loads with the page.

  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Upkeep, stack and company

  • It runs WordPress 1.14.2; the current release is 7.1.3.
  • 2 plugins are behind their latest release.easy-social-icons 1.0 → 4.0.2 · clickcease-click-fraud-protection 1.0 → 3.2.15

Stack

CMS
WordPress 1.14.2
Framework
jQuery
Analytics
Google Tag Manager

Upkeep, stack, hiring and company data from programmable.info

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