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bluntcases.com website review

Visit site (opens in a new tab)Reviewed 5 November 202629 issues · 77 checks

This review found 29 issues worth fixing on bluntcases.com, 10 of them high impact, across 77 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.1 s1.5 sMay 16Oct 312.0 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.7 s
May 23, 20261.7 s
May 30, 20261.6 s
Jun 6, 20261.6 s
Jun 13, 20261.6 s
Jun 20, 20261.6 s
Jun 27, 20261.6 s
Jul 4, 20261.6 s
Jul 11, 20261.6 s
Jul 18, 20261.6 s
Jul 25, 20261.6 s
Aug 1, 20261.6 s
Aug 8, 20261.7 s
Aug 15, 20261.7 s
Aug 22, 20261.7 s
Aug 29, 20261.8 s
Sep 5, 20261.8 s
Sep 12, 20261.9 s
Sep 19, 20262.0 s
Sep 26, 20262.0 s
Oct 3, 20262.0 s
Oct 10, 20262.0 s
Oct 17, 20262.0 s
Oct 24, 20262.0 s
Oct 31, 20262.0 s
Real-visitor tap response (INP)75th percentile, phones
116 ms84 msMay 16Oct 31112 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 202688 ms
May 23, 202688 ms
May 30, 202688 ms
Jun 6, 202694 ms
Jun 13, 202695 ms
Jun 20, 202696 ms
Jun 27, 202696 ms
Jul 4, 202695 ms
Jul 11, 202694 ms
Jul 18, 202695 ms
Jul 25, 202696 ms
Aug 1, 202697 ms
Aug 8, 2026104 ms
Aug 15, 2026103 ms
Aug 22, 2026100 ms
Aug 29, 2026103 ms
Sep 5, 2026101 ms
Sep 12, 2026104 ms
Sep 19, 2026108 ms
Sep 26, 2026112 ms
Oct 3, 2026112 ms
Oct 10, 2026112 ms
Oct 17, 2026107 ms
Oct 24, 2026107 ms
Oct 31, 2026112 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of bluntcases.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. bluntcases.com at 0.4 s0.4 s
  2. bluntcases.com at 0.8 s0.8 s
  3. bluntcases.com at 1.2 s1.2 s
  4. bluntcases.com at 1.6 s1.6 s
  5. bluntcases.com at 1.9 s1.9 s
  6. bluntcases.com at 2.3 s2.3 s
  7. bluntcases.com at 2.7 s2.7 s
  8. bluntcases.com at 3.1 s3.1 s

Speed

11 to fix61
  • Use efficient cache lifetimes

    2.1 s · 542 KiB

    16 files are served with short cache lifetimes, so returning visitors download them again (542 KiB).

  • Reduce unused JavaScript

    2.0 s · 125 KiB

    About 125 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.0 s faster on a phone.

  • 5,392 HTML elements

    The page has 5,392 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Improve image delivery

    900 ms · 409 KiB

    12 images could be 409 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 900 ms faster on a phone.

  • Mobile performance score: 61

    61/100

    Your mobile performance score is 61. Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    800 ms

    18 files block the first paint until they finish downloading. Deferring or inlining them could save about 800 ms.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Clarity, Attentive and Shopify and others), adding 1.2 MB and 412 ms of main-thread time.

  • Minify JavaScript

    450 ms · 61 KiB

    61 KiB could be saved by minifying JavaScript.

  • Main-thread work: 2.7 s

    A phone's processor spends 2.7 s on main-thread work while loading, 1.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Attentive adds 98 ms

    98 ms

    Attentive costs a phone 98 ms of main-thread work and 654 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Shopify adds 96 ms

    96 ms

    Shopify costs a phone 96 ms of main-thread work and 446 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Minify CSS

    150 ms · 6 KiB

    6 KiB could be saved by minifying CSS.

  • 2 long tasks on the main thread

    2 long tasks block the main thread while loading, the longest for 62 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    19 KiB

    Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 12 ms

    12 ms

    Your server sent the HTML in 12 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Largest Contentful Paint: 13.6 s

    13.6 s

    Your largest element takes 13.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 13.7 s

    13.7 s

    The page becomes fully interactive after 13.7 s. Good is under 3.8 s.

  • First Contentful Paint: 4.0 s

    4.0 s

    The first text or image appears after 4.0 s on a phone. Good is under 1.8 s.

  • Speed Index: 6.4 s

    6.4 s

    Visually, the page fills in at 6.4 s (Speed Index). Good is under 3.4 s.

  • Tap response (INP) got 24% slower for real visitors

    +24%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 88 ms to 112 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 16% slower for real visitors

    +16%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.7 s to 2.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.8 s

    1.8 s

    Real visitors wait 1.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 164 ms

    164 ms

    Real visitors wait 164 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.03

    0.03

    For real visitors the layout shifts by 0.03 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.5 s

    1.5 s

    Real visitors see the first content after 1.5 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 541 ms

    541 ms

    Real visitors wait 541 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • Total Blocking Time: 22 ms

    22 ms

    Scripts block the page for only 22 ms while loading. Good is under 200 ms.

Images and page weight

2 to fix75
  • Page weight: 3.9 MB in 304 requests

    3.9 MB

    Your homepage downloads 3.9 MB in 304 requests on a phone: images 1.9 MB (31), other files 803 KiB (118) and scripts 752 KiB (103). Under 2 MB keeps phones on slow connections fast.

  • 1 image far larger than shown

    93 KiB

    1 image is downloaded at several times the size a phone draws it, for example qo6j5qluusrty8htjlx2.webp at 600 px wide, shown at 165 px. Resized copies would save about 93 KiB.

  • 3 images in older formats

    3 images (368 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 1.1 g of CO₂ per visit

    1.09 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.09 g of CO₂e: 131.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

Accessibility

3 to fixGoogle 8988
  • 3 text elements with low contrast

    3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 1 image without alt text

    1 image has no alt text, which hurts accessibility and image search.

  • 4 form fields without a label

    4 form fields have no label, so screen readers announce an empty box and autofill guesses.

1 checks passed
  • 17 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 18 WCAG 2.2 A/AA and best-practice rules on the phone render: 17 passed and 1 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 10088
  • Title is short (11 characters)

    Your title is only 11 characters: “Blunt Cases”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • One H1 headline

    Your <h1> is empty.

  • 249 internal links, 11 external

    The homepage links to 249 pages on bluntcases.com and 11 external pages.

6 checks passed
  • Meta description: 114 characters

    Your meta description is 114 characters: “Blunt Cases are custom designed phone cases for you to show off your style bluntly. Find your phones new outfit ✮.”.

  • Canonical URL set

    The canonical URL is https://bluntcases.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://bluntcases.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,465 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

4 to fix68
  • 1 page without a title

    /customer_authentication/redirect has no <title>, so Google invents the link text in results.

  • 1 linked page hidden from search

    /customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  • 4 pages without a meta description

    /collections/all, /customer_authentication/redirect, /policies/shipping-policy and /pages/ipad-macbook-laptop have no meta description, so Google writes the search snippet from whatever text it finds.

  • 14 pages without an H1

    /collections/all, /customer_authentication/redirect, /pages/ipad-macbook-laptop, /collections/new-arrivals, /collections/best-selling-cases-blunt-cases and /collections/all-iphone-cases and 8 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 147 found) and read each the way a search engine does.

3 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

Best practices

Google 96100
3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    46 of 47 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix92
  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 629 words of copy

    The homepage carries about 629 words of visible text.

  • Urgency cues

    The page uses urgency cues (a countdown or limited-time wording).

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop Best Sellers”.

  • 10 calls to action

    The homepage has 10 calls to action, for example “Shop by Style”, “Shop All” and “Shop Best Sellers”.

  • 6 short forms

    6 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: a star rating and “Loved By 200K+ Customers”.

  • Analytics in place

    Analytics detected: Microsoft Clarity.

Privacy and tracking

1 to fix
  • 8 trackers load before any consent

    8

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 43 cookies set on arrival

    43

    Opening the homepage sets 43 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 44 other companies contacted

    Loading the homepage contacts 44 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at bluntcases.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 13 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Judge Me Reviews · Attentive · Uppromote Affiliate · Microsoft Clarity · Klaviyo Email Marketing Sms · Birse · Applovin Shop Integration · Affliate By Secomapp · Blunt Style Club · Blunt Cart · salessquad.co.uk · printful.com · attn.tv

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Analytics
Microsoft Clarity
Hosting
Shopify

Company

Headquarters
Baltimore

Upkeep, stack, hiring and company data from programmable.info

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