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bm.pl website review

Visit site (opens in a new tab)Reviewed 5 November 202624 issues · 99 checks

This review found 24 issues worth fixing on bm.pl, 6 of them high impact, across 99 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.2 s1.0 sMay 16Oct 311.0 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.1 s
May 23, 20261.1 s
May 30, 20261.1 s
Jun 6, 20261.1 s
Jun 13, 20261.1 s
Jun 20, 20261.1 s
Jun 27, 20261.1 s
Jul 4, 20261.1 s
Jul 11, 20261.1 s
Jul 18, 20261.1 s
Jul 25, 20261.1 s
Aug 1, 20261.1 s
Aug 8, 20261.1 s
Aug 15, 20261.1 s
Aug 22, 20261.1 s
Aug 29, 20261.1 s
Sep 5, 20261.1 s
Sep 12, 20261.1 s
Sep 19, 20261.1 s
Sep 26, 20261.1 s
Oct 3, 20261.1 s
Oct 10, 20261.1 s
Oct 17, 20261.1 s
Oct 24, 20261.0 s
Oct 31, 20261.0 s
Real-visitor tap response (INP)75th percentile, phones
134 ms125 msMay 16Oct 31129 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026128 ms
May 23, 2026128 ms
May 30, 2026128 ms
Jun 6, 2026129 ms
Jun 13, 2026130 ms
Jun 20, 2026131 ms
Jun 27, 2026133 ms
Jul 4, 2026130 ms
Jul 11, 2026131 ms
Jul 18, 2026131 ms
Jul 25, 2026130 ms
Aug 1, 2026131 ms
Aug 8, 2026131 ms
Aug 15, 2026128 ms
Aug 22, 2026127 ms
Aug 29, 2026127 ms
Sep 5, 2026126 ms
Sep 12, 2026126 ms
Sep 19, 2026129 ms
Sep 26, 2026129 ms
Oct 3, 2026130 ms
Oct 10, 2026130 ms
Oct 17, 2026129 ms
Oct 24, 2026129 ms
Oct 31, 2026129 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of bm.pl (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. bm.pl at 0.4 s0.4 s
  2. bm.pl at 0.8 s0.8 s
  3. bm.pl at 1.1 s1.1 s
  4. bm.pl at 1.5 s1.5 s
  5. bm.pl at 1.9 s1.9 s
  6. bm.pl at 2.3 s2.3 s
  7. bm.pl at 2.6 s2.6 s
  8. bm.pl at 3.0 s3.0 s

bm.pl does not allow embedding, so this is Google's rendering of the page.

Speed

2 to fix99
  • Render-blocking requests

    1.0 s

    5 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.0 s.

  • Use efficient cache lifetimes

    150 ms · 405 KiB

    28 files are served with short cache lifetimes, so returning visitors download them again (405 KiB).

  • Reduce unused JavaScript

    140 ms · 97 KiB

    About 97 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 140 ms faster on a phone.

  • 2 third-party services on the page

    2 third-party services load with your homepage (consentmanager.net and Plausible), adding 134 KiB and 179 ms of main-thread time.

  • Reduce unused CSS

    150 ms · 37 KiB

    About 37 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • 4 long tasks on the main thread

    4 long tasks block the main thread while loading, the longest for 81 ms. During a long task the page ignores taps.

  • Improve image delivery

    13 KiB

    1 image could be 13 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify CSS

    3 KiB

    3 KiB could be saved by minifying CSS.

3 checks passed
  • Mobile performance score: 99

    99/100

    Your mobile performance score is 99. That is in Google's “good” band (90 and up).

  • Main-thread work: 1.6 s

    A phone's processor spends 1.6 s on main-thread work while loading, 660 ms of it running JavaScript. That is comfortably low.

  • Server response: 7 ms

    7 ms

    Your server sent the HTML in 7 ms, well inside Google's 600 ms guideline.

Core Web Vitals

2 to fix100
  • Time to Interactive: 4.8 s

    4.8 s

    The page becomes fully interactive after 4.8 s. Good is under 3.8 s.

  • 19 images without width and height

    19 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +1%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 128 ms to 129 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -9%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.1 s to 1.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

11 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.0 s

    1.0 s

    Real visitors wait 1.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 134 ms

    134 ms

    Real visitors wait 134 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.0 s

    1.0 s

    Real visitors see the first content after 1.0 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 618 ms

    618 ms

    Real visitors wait 618 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Speed Index: 3.1 s

    3.1 s

    Visually, the page fills in at 3.1 s (Speed Index), inside the 3.4 s “good” threshold.

  • First Contentful Paint: 1.4 s

    1.4 s

    The first text or image appears after 1.4 s, inside the 1.8 s “good” threshold.

  • Total Blocking Time: 66 ms

    66 ms

    Scripts block the page for only 66 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • Largest Contentful Paint: 1.4 s

    1.4 s

    Your largest element renders in 1.4 s on a phone, inside Google's 2.5 s “good” threshold. The largest element is the text “Płatności cykliczne. Bez utraty efektywności”.

Images and page weight

1 to fix85
  • Page weight: 3.8 MB in 87 requests

    3.8 MB

    Your homepage downloads 3.8 MB in 87 requests on a phone: media 2.4 MB (12), images 876 KiB (51) and scripts 359 KiB (13). Under 2 MB keeps phones on slow connections fast.

  • 2 images below the first screen load straight away

    2 images further down the page (210 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 1 image in older formats

    1 image (42 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 1.1 g of CO₂ per visit

    1.09 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.09 g of CO₂e: 130.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

5 to fixGoogle 9093
  • 2 buttons without a name

    2 buttons have no accessible name, so screen readers announce just “button”.

  • 13 text elements with low contrast

    13 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Links look like plain text

    1 link inside paragraphs relies on colour alone to stand out.

  • All page content should be contained by landmarks (2 elements)

    All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

  • ARIA role should be appropriate for the element (1 element)

    ARIA role should be appropriate for the element: 1 element on the page fails this check, rated minor by axe-core.

2 checks passed
  • Every image has alt text

    All 25 images in the HTML carry an alt attribute.

  • 49 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 5 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 10085
  • Title is short (29 characters)

    Your title is only 29 characters: “Rozwiązania i usługi dla firm”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • No XML sitemap

    No XML sitemap at https://autopay.pl/sitemap, so Google discovers your pages only by following links.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.

  • 118 internal links, 11 external

    The homepage links to 118 pages on bm.pl and 11 external pages.

5 checks passed
  • Meta description: 155 characters

    Your meta description is 155 characters: “Niezawodne płatności online dla e-sklepów, nowoczesne usługi dla flot, rozwiązania dla masowych wystawców faktur i wiel…”.

  • One H1 headline

    Your main headline reads: “Płatności, które rosną razem z Twoim biznesem”.

  • Canonical URL set

    The canonical URL is https://autopay.pl/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,085 words), so crawlers that don't run JavaScript still read it.

Other pages

3 to fix83
  • 2 linked pages hidden from search

    /projekty and /biznes/reach are marked noindex but linked from your homepage. If they are meant to be found, remove the noindex.

  • 2 pages without a meta description

    /projekty and /biznes/reach have no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 page without an H1

    /projekty has no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 92 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 12 small tap targets

    12 of 35 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • 1 low-resolution image

    1 image is served at too low a resolution for sharp phone screens.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix94
  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • 2 redirects before the homepage

    Opening https://bm.pl goes through 2 redirects before the homepage loads.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (autopay.pl).

  • Valid certificate (187 days left)

    The certificate from Amazon · Amazon RSA 2048 M01 verifies for bm.pl and is valid for another 187 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://bm.pl redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

  • All 50 links work

    All 50 links checked from your homepage (40 internal, 10 external) answered without errors.

Domain and trust

1 to fix
  • Domain expires in 29 days

    autopay.pl is registered until Dec 2026. If it lapses, the site and its email stop working and someone else can buy the name. Renew it, and turn on auto-renew.

  • DNSSEC is off

    autopay.pl's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 10 years old

    10 years

    autopay.pl was registered in Dec 2015 through Dinfo.pl Sylwia Wierońska. An established domain carries more trust with email providers and search engines.

  • Certificate issuers are restricted

    CAA records allow only letsencrypt.org, amazon.com, amazonaws.com and amazontrust.com to issue certificates for autopay.pl, so a mis-issued certificate from anyone else is refused.

Content and conversion

2 to fix70
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,301 words of copy

    The homepage carries about 1,301 words of visible text.

3 checks passed
  • 1 call to action

    The homepage has 1 call to action, for example “Sky-Shop”.

  • Social proof on the page

    Social proof on the homepage: 6 customer or partner logos and 1 trust badge.

  • Analytics in place

    Analytics detected: Google Tag Manager, Plausible and Matomo.

Email authentication

1 to fix75
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be bm.pl is still delivered. Reports are on, so moving to quarantine is the next step.

  • Email authentication score: 75/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 ip4:195.187.142.0/24 ip4:195.182.23.0/24 ip4:195.187.130.0/24 ip4:91.227.202.0/24 ip4:213.189.57.90/32 include:s…”.

  • DKIM signing found

    A DKIM key is published (selector “selector1”), so receivers can verify mail really came from you.

Privacy and tracking

  • 2 cookies set on arrival

    2

    Opening the homepage sets 2 cookies (measured from a US location before any click).

  • 3 other companies contacted

    Loading the homepage contacts 3 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

2 checks passed
  • Consent tool: consentmanager

    A consent management tool (consentmanager) loads with the page.

  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Upkeep, stack and company

Stack

Framework
Vue.js
Analytics
Google Tag Manager | Plausible | Matomo
Hosting
Autopay S.A.

Upkeep, stack, hiring and company data from programmable.info

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What your $25 Growth Playbook adds

This review found 24 issues on bm.pl, including 4 speed issues, 3 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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