Website review, no card needed
bmc.com website review
Visit site (opens in a new tab)Reviewed 4 November 202628 issues · 84 checks
This review found 28 issues worth fixing on bmc.com, 10 of them high impact, across 84 checks. The most urgent: fails Core Web Vitals for real visitors. Google's speed test didn't respond, so speed is not measured here; your full playbook measures it. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
Not scored yet: Google's speed test didn't run in this review. Re-run the review to get a score.
Show as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 3.4 s |
| May 23, 2026 | 3.3 s |
| May 30, 2026 | 3.2 s |
| Jun 6, 2026 | 3.2 s |
| Jun 13, 2026 | 3.2 s |
| Jun 20, 2026 | 3.2 s |
| Jun 27, 2026 | 3.2 s |
| Jul 4, 2026 | 3.2 s |
| Jul 11, 2026 | 3.2 s |
| Jul 18, 2026 | 3.3 s |
| Jul 25, 2026 | 3.3 s |
| Aug 1, 2026 | 3.4 s |
| Aug 8, 2026 | 3.4 s |
| Aug 15, 2026 | 4.0 s |
| Aug 22, 2026 | 4.3 s |
| Aug 29, 2026 | 4.3 s |
| Sep 5, 2026 | 4.3 s |
| Sep 12, 2026 | 4.3 s |
| Sep 19, 2026 | 4.0 s |
| Sep 26, 2026 | 4.1 s |
| Oct 3, 2026 | 3.5 s |
| Oct 10, 2026 | 3.5 s |
| Oct 17, 2026 | 3.3 s |
| Oct 24, 2026 | 3.2 s |
| Oct 31, 2026 | 3.3 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 146 ms |
| May 23, 2026 | 145 ms |
| May 30, 2026 | 141 ms |
| Jun 6, 2026 | 139 ms |
| Jun 13, 2026 | 138 ms |
| Jun 20, 2026 | 138 ms |
| Jun 27, 2026 | 142 ms |
| Jul 4, 2026 | 153 ms |
| Jul 11, 2026 | 154 ms |
| Jul 18, 2026 | 157 ms |
| Jul 25, 2026 | 160 ms |
| Aug 1, 2026 | 161 ms |
| Aug 8, 2026 | 170 ms |
| Aug 15, 2026 | 188 ms |
| Aug 22, 2026 | 194 ms |
| Aug 29, 2026 | 192 ms |
| Sep 5, 2026 | 190 ms |
| Sep 12, 2026 | 183 ms |
| Sep 19, 2026 | 176 ms |
| Sep 26, 2026 | 185 ms |
| Oct 3, 2026 | 181 ms |
| Oct 10, 2026 | 186 ms |
| Oct 17, 2026 | 180 ms |
| Oct 24, 2026 | 171 ms |
| Oct 31, 2026 | 170 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Not measured in this review.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on your site (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user LCP: 3.3 s
3.3 sReal visitors wait 3.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.23
0.23For real visitors the layout shifts by 0.23 (75th percentile). Good is under 0.1.
Real-user FCP: 2.6 s
2.6 sReal visitors see the first content after 2.6 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 984 ms
984 msReal visitors wait 984 ms for your server to start answering (75th percentile). Good is under 800 ms.
Tap response (INP) got 17% slower for real visitors
+17%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 146 ms to 170 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-3%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 3.4 s to 3.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
1 checks passed
Real-user INP: 171 ms
171 msReal visitors wait 171 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Images and page weight
Page weight: 6.3 MB
6.3 MBYour homepage downloads 6.3 MB on a phone, 3.5 MB of it images (55%). Under 2 MB keeps phones on slow connections fast.
8 images in older formats
8 images (1.5 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
1 image far larger than shown
425 KiB1 image is downloaded at several times the size a phone draws it, for example soap-mq-2026.png at 3,275 px wide, shown at 326 px. Resized copies would save about 425 KiB.
4 images below the first screen load straight away
4 images further down the page (391 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 1.8 g of CO₂ per visit
1.78 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.78 g of CO₂e: 213.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
6 buttons without a name
6 buttons have no accessible name, so screen readers announce just “button”.
Invalid ARIA attributes
1 element use ARIA attributes their role does not allow, which confuses screen readers.
Certain ARIA roles must contain particular children (1 element)
Certain ARIA roles must contain particular children: 1 element on the page fails this check, rated critical by axe-core.
Orphan list items
Some list items are not inside a list.
6 tap targets too small
6 tap targets are too small or too close together to hit reliably with a finger.
Malformed lists
Some lists contain elements other than list items, which screen readers announce wrongly.
Scrollable region must have keyboard access (1 element)
Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.
All page content should be contained by landmarks (19 elements)
All page content should be contained by landmarks: 19 elements on the page fail this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
2 form fields without a label
2 form fields have no label, so screen readers announce an empty box and autofill guesses.
ARIA role should be appropriate for the element (5 elements)
ARIA role should be appropriate for the element: 5 elements on the page fail this check, rated minor by axe-core.
2 checks passed
Every image has alt text
All 43 images in the HTML carry an alt attribute.
47 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 57 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 10 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
2 H1 headlines
There are 2 <h1> headlines (“BMC named a Leader in the 2026 Gartner® Magic Qua…” and “BEFORE YOU INNOVATE BEFORE YOU...”). One clear main headline is easier for people and search engines.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.
118 internal links, 18 external
The homepage links to 118 pages on bmc.com and 18 external pages.
7 checks passed
Meta description: 117 characters
Your meta description is 117 characters: “Optimize technology and accelerate digital transformation with BMC’s solutions for automation and enterprise-scale AI”.
Title: 48 characters
Your title is a healthy 48 characters: “Automation Company for the AI Era – BMC Software”.
Canonical URL set
The canonical URL is https://www.bmc.com/.
Structured data in place
Structured data found: Organization, WebPage and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.bmc.com/sitemap.xml.
AI search readiness
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, sameAs (social profiles) and description; logo and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (922 words), so crawlers that don't run JavaScript still read it.
Other pages
2 pages share a meta description
/product-trials-demos.html and /info/dataops.html use the same meta description. A description written for each page earns more clicks.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 85 found) and read each the way a search engine does.
7 checks passed
Linked pages load
14 pages of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 14 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 14 pages that loaded have a <title>.
Best practices
1 broken image
1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=97221951&Ver=2&mid=99aa5b11-8f3c-4f18-a8d1-06ac9f23fca5&bo=1&sid=a10311b0d80911f19a3ea142b2ad8f94&vid=a1034750d80911f18ccc515d40ea92fb&vids=1&msclkid=N&pi=918639831&lg.
17 small tap targets
17 of 33 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 403 ()”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Security and trust
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
8 checks passed
Served over HTTPS
The homepage is served over HTTPS (bmc.com).
Valid certificate (183 days left)
The certificate from DigiCert Inc · DigiCert Global G2 TLS RSA SHA256 2020 CA1 verifies for bmc.com and is valid for another 183 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
HSTS enabled
Strict-Transport-Security is set, so browsers always use https.
http:// redirects to https
http://bmc.com redirects to the secure version.
HTTP/2
The server speaks HTTP/2, so browsers load many files over one connection.
All 53 links work
All 53 links checked from your homepage (40 internal, 13 external) answered without errors.
Domain and trust
No CAA record
bmc.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
3 checks passed
Domain is 33 years old
33 yearsbmc.com was registered in Nov 1992 through MarkMonitor Inc.. An established domain carries more trust with email providers and search engines.
DNSSEC is on
bmc.com's DNS answers are signed (DNSSEC), so they can't be forged on the way to visitors.
Registered until Nov 2027
bmc.com is registered until Nov 2027.
Content and conversion
Thin social proof
Social proof on the homepage: 2 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 581 words of copy
The homepage carries about 581 words of visible text.
3 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Request Pricing” and “Contact Us”.
13 calls to action
The homepage has 13 calls to action, for example “Request Pricing”, “Contact Us” and “Join BMC Collective”.
2 short forms
2 short forms (1 field at most) are right on the homepage.
Email authentication
Email authentication score: 85/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
3 checks passed
DMARC policy: quarantine
DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.
SPF in place (~all)
An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:%{ir}.%{v}.%{d}.spf.has.pphosted.com ~all”.
DKIM signing found
A DKIM key is published (selector “s1”), so receivers can verify mail really came from you.
Privacy and tracking
7 trackers load before any consent
7Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager, LinkedIn Insight, Microsoft Ads and Microsoft Clarity and 2 mores (measured from a US location before any click). A consent tool (TrustArc) is installed; check it blocks these until visitors agree where the law requires it.
36 cookies set on arrival
36Opening the homepage sets 36 cookies (measured from a US location before any click).
48 other companies contacted
Loading the homepage contacts 48 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: TrustArc
A consent management tool (TrustArc) loads with the page.
Upkeep, stack and company
No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.
Stack
- Framework
- Astro
- Hosting
- Securityservices
Hiring
- Hiring
- 4 open roles
- Job board
- careers page
Company
- Employees
- 1,539
- Founded
- 1980
- Headquarters
- Houston
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 28 issues on bmc.com, including 5 speed issues, 1 SEO issue and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.