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bode.com website review
Visit site (opens in a new tab)Reviewed 4 November 202626 issues · 94 checks
This review found 26 issues worth fixing on bode.com, 7 of them high impact, across 94 checks. The most urgent: 16 tap targets too small. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
83B- #19,545 of 86,720 reviewed websitesbeats 72%
- #11,884 of 44,561 online storesbeats 67%
- #11,459 of 39,866 Shopify storesbeats 65%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.3 s |
| May 23, 2026 | 1.2 s |
| May 30, 2026 | 1.2 s |
| Jun 6, 2026 | 1.1 s |
| Jun 13, 2026 | 1.1 s |
| Jun 20, 2026 | 1.1 s |
| Jun 27, 2026 | 1.1 s |
| Jul 4, 2026 | 1.1 s |
| Jul 11, 2026 | 1.1 s |
| Jul 18, 2026 | 1.1 s |
| Jul 25, 2026 | 1.2 s |
| Aug 1, 2026 | 1.2 s |
| Aug 8, 2026 | 1.1 s |
| Aug 15, 2026 | 1.1 s |
| Aug 22, 2026 | 1.1 s |
| Aug 29, 2026 | 1.0 s |
| Sep 5, 2026 | 1.0 s |
| Sep 12, 2026 | 1.0 s |
| Sep 19, 2026 | 972 ms |
| Sep 26, 2026 | 944 ms |
| Oct 3, 2026 | 940 ms |
| Oct 10, 2026 | 911 ms |
| Oct 17, 2026 | 916 ms |
| Oct 24, 2026 | 893 ms |
| Oct 31, 2026 | 855 ms |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 69 ms |
| May 23, 2026 | 70 ms |
| May 30, 2026 | 70 ms |
| Jun 6, 2026 | 70 ms |
| Jun 13, 2026 | 71 ms |
| Jun 20, 2026 | 71 ms |
| Jun 27, 2026 | 72 ms |
| Jul 4, 2026 | 71 ms |
| Jul 11, 2026 | 71 ms |
| Jul 18, 2026 | 70 ms |
| Jul 25, 2026 | 69 ms |
| Aug 1, 2026 | 69 ms |
| Aug 8, 2026 | 69 ms |
| Aug 15, 2026 | 70 ms |
| Aug 22, 2026 | 70 ms |
| Aug 29, 2026 | 70 ms |
| Sep 5, 2026 | 67 ms |
| Sep 12, 2026 | 66 ms |
| Sep 19, 2026 | 65 ms |
| Sep 26, 2026 | 62 ms |
| Oct 3, 2026 | 62 ms |
| Oct 10, 2026 | 61 ms |
| Oct 17, 2026 | 62 ms |
| Oct 24, 2026 | 63 ms |
| Oct 31, 2026 | 62 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.9 s
1.8 s
2.7 s
3.5 s
4.4 s
5.3 s
6.2 s
7.1 s
bode.com does not allow embedding, so this is Google's rendering of the page.
Speed
Reduce unused JavaScript
900 ms · 210 KiBAbout 210 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 900 ms faster on a phone.
Improve image delivery
750 ms · 282 KiB15 images could be 282 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 750 ms faster on a phone.
Mobile performance score: 71
71/100Your mobile performance score is 71. Pages that score under 90 lose visitors before the first paint.
8 third-party services on the page
8 third-party services load with your homepage (Clarity, Klaviyo and Forter and others), adding 803 KiB and 510 ms of main-thread time.
Main-thread work: 3.0 s
A phone's processor spends 3.0 s on main-thread work while loading, 1.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Klaviyo adds 170 ms
170 msKlaviyo costs a phone 170 ms of main-thread work and 311 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Use efficient cache lifetimes
150 ms · 50 KiB24 files are served with short cache lifetimes, so returning visitors download them again (50 KiB).
Legacy JavaScript
150 ms · 29 KiBPolyfills for old browsers add 29 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
Minify JavaScript
150 ms · 13 KiB13 KiB could be saved by minifying JavaScript.
6 long tasks on the main thread
6 long tasks block the main thread while loading, the longest for 84 ms. During a long task the page ignores taps.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Reduce unused CSS
11 KiBAbout 11 KiB of CSS is downloaded but never applied on this page.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
1 checks passed
Server response: 3 ms
3 msYour server sent the HTML in 3 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 13.3 s
13.3 sYour largest element takes 13.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Hand-colored photograph of a rodeo performer in the 1950s.”.
Time to Interactive: 15.2 s
15.2 sThe page becomes fully interactive after 15.2 s. Good is under 3.8 s.
Speed Index: 4.6 s
4.6 sVisually, the page fills in at 4.6 s (Speed Index). Good is under 3.4 s.
11 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 0.8 s
0.8 sReal visitors wait 0.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 86 ms
86 msReal visitors wait 86 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 0.7 s
0.7 sReal visitors see the first content after 0.7 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 560 ms
560 msReal visitors wait 560 ms for your server to start answering (75th percentile). Good is under 800 ms.
Tap response (INP) got 10% faster for real visitors
-10%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 69 ms to 62 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 30% faster for real visitors
-30%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.3 s to 0.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
First Contentful Paint: 1.8 s
1.8 sThe first text or image appears after 1.8 s, inside the 1.8 s “good” threshold.
Total Blocking Time: 73 ms
73 msScripts block the page for only 73 ms while loading. Good is under 200 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 3.3 MB in 372 requests
3.3 MBYour homepage downloads 3.3 MB in 372 requests on a phone: other files 1.3 MB (264), images 983 KiB (19) and scripts 867 KiB (79). Under 2 MB keeps phones on slow connections fast.
14 images below the first screen load straight away
14 images further down the page (674 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 0.9 g of CO₂ per visit
0.95 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.95 g of CO₂e: 113.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
16 tap targets too small
16 tap targets are too small or too close together to hit reliably with a finger.
2 text elements with low contrast
2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
2 checks passed
Every image has alt text
All 17 images in the HTML carry an alt attribute.
43 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 45 WCAG 2.2 A/AA and best-practice rules on the phone render: 43 passed and 2 failed. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
Title is short (4 characters)
Your title is only 4 characters: “BODE”. Between 30 and 65 characters leaves room to say what you do and for whom.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
Meta description is long (314 characters)
Your meta description is 314 characters; Google truncates after about 160, so the end of your pitch is cut.
67 internal links, 1 external
The homepage links to 67 pages on bode.com and 1 external page.
4 checks passed
Canonical URL set
The canonical URL is https://bode.com/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://bode.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (808 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
15 pages without a meta description
/collections/fall-2026-mens-new-arrivals, /collections/mens-shirts, /collections/mens-cut-sew, /collections/mens-knitwear, /collections/mens-outerwear and /collections/mens-trousers-pants and 9 others have no meta description, so Google writes the search snippet from whatever text it finds.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 57 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
2 small tap targets
2 of 9 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://crossborder-integration.global-e.com/resources/css/60000137/US' from origin 'https…”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Security and trust
Short HSTS lifetime
HSTS is set, but max-age is 91 days; one year is the recommended minimum.
2 links through redirect chains
2 links go through two or more redirects, for example https://bode.com/account.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
Deprecated X-XSS-Protection
X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
7 checks passed
Served over HTTPS
The homepage is served over HTTPS (bode.com).
Valid certificate (63 days left)
The certificate from Let's Encrypt · YE2 verifies for bode.com and is valid for another 63 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
http:// redirects to https
http://bode.com redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
All 41 links work
All 41 links checked from your homepage (40 internal, 1 external) answered without errors.
Domain and trust
No CAA record
bode.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
bode.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 31 years old
31 yearsbode.com was registered in Mar 1995 through Domain.com - Network Solutions, LLC. An established domain carries more trust with email providers and search engines.
Registered until Mar 2027
bode.com is registered until Mar 2027.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 662 words of copy
The homepage carries about 662 words of visible text.
3 checks passed
2 calls to action
The homepage has 2 calls to action, for example “SHOP RODEO BODEO” and “Contact”.
3 short forms
3 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Microsoft Clarity.
Email authentication
DMARC is monitor-only (p=none)
DMARC is set to p=none, so mail pretending to be bode.com is still delivered. Reports are on, so moving to quarantine is the next step.
Email authentication score: 70/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
2 checks passed
SPF in place (~all)
An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:_spf.google.com include:shops.shopify.com include:mailgun.org ~all”.
DKIM signing found
A DKIM key is published (selector “google”), so receivers can verify mail really came from you.
Privacy and tracking
6 trackers load before any consent
6Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
19 cookies set on arrival
19Opening the homepage sets 19 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
29 other companies contacted
Loading the homepage contacts 29 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Apps on your store
Your storefront loads 5 apps. Each one is code from another company running for your shoppers.
None of the apps your storefront loads is on the list of apps with a known security problem.
Apps your storefront loads
Microsoft Clarity · Klaviyo Email Marketing Sms · chimpstatic.com · mailmunch.co · global-e.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.
Stack
- E-commerce
- Shopify
- Analytics
- Microsoft Clarity
- Hosting
- Shopify
Company
- Employees
- 110
- Headquarters
- New York
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 26 issues on bode.com, including 9 speed issues, 4 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.