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boisson.co website review

Visit site (opens in a new tab)Reviewed 6 November 202630 issues · 101 checks

This review found 30 issues worth fixing on boisson.co, 11 of them high impact, across 101 checks. The most urgent: main-thread work: 5.7 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.4 s1.6 sMay 16Oct 311.9 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.3 s
May 23, 20262.0 s
May 30, 20261.9 s
Jun 6, 20261.8 s
Jun 13, 20261.7 s
Jun 20, 20261.9 s
Jun 27, 20261.9 s
Jul 4, 20261.9 s
Jul 11, 20261.9 s
Jul 18, 20261.9 s
Jul 25, 20261.9 s
Aug 1, 20261.9 s
Aug 8, 20262.0 s
Aug 15, 20262.0 s
Aug 22, 20262.0 s
Aug 29, 20262.1 s
Sep 5, 20261.7 s
Sep 12, 20261.8 s
Sep 19, 20261.8 s
Sep 26, 20261.7 s
Oct 3, 20262.1 s
Oct 10, 20262.1 s
Oct 17, 20262.1 s
Oct 24, 20262.1 s
Oct 31, 20261.9 s
Real-visitor tap response (INP)75th percentile, phones
110 ms83 msMay 16Oct 3195 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 202697 ms
May 23, 202688 ms
May 30, 202689 ms
Jun 6, 202696 ms
Jun 13, 202691 ms
Jun 20, 202696 ms
Jun 27, 202693 ms
Jul 4, 202687 ms
Jul 11, 202687 ms
Jul 18, 202686 ms
Jul 25, 202690 ms
Aug 1, 202690 ms
Aug 8, 2026101 ms
Aug 15, 2026106 ms
Aug 22, 2026103 ms
Aug 29, 2026107 ms
Sep 5, 202696 ms
Sep 12, 202696 ms
Sep 19, 202696 ms
Sep 26, 202692 ms
Oct 3, 202697 ms
Oct 10, 202694 ms
Oct 17, 202693 ms
Oct 24, 202694 ms
Oct 31, 202695 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of boisson.co (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. boisson.co at 0.9 s0.9 s
  2. boisson.co at 1.8 s1.8 s
  3. boisson.co at 2.6 s2.6 s
  4. boisson.co at 3.5 s3.5 s
  5. boisson.co at 4.4 s4.4 s
  6. boisson.co at 5.2 s5.2 s
  7. boisson.co at 6.1 s6.1 s
  8. boisson.co at 7.0 s7.0 s

boisson.co does not allow embedding, so this is Google's rendering of the page.

Speed

10 to fix54
  • Main-thread work: 5.7 s

    A phone's processor spends 5.7 s on main-thread work while loading, 2.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Improve image delivery

    800 ms · 597 KiB

    12 images could be 597 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 800 ms faster on a phone.

  • Mobile performance score: 54

    54/100

    Your mobile performance score is 54. Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    950 ms

    3 files block the first paint until they finish downloading. Deferring or inlining them could save about 950 ms.

  • Reduce unused CSS

    750 ms · 69 KiB

    About 69 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 750 ms faster on a phone.

  • Reduce unused JavaScript

    390 ms · 423 KiB

    About 423 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 390 ms faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Accessibe Accessibility Overlay, gotolstoy.com and 506.io and others), adding 1.4 MB and 441 ms of main-thread time.

  • Use efficient cache lifetimes

    300 ms · 265 KiB

    23 files are served with short cache lifetimes, so returning visitors download them again (265 KiB).

  • 2,756 HTML elements

    The page has 2,756 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Shopify adds 17 ms

    17 ms

    Shopify costs a phone 17 ms of main-thread work and 716 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 12 long tasks on the main thread

    12 long tasks block the main thread while loading, the longest for 189 ms. During a long task the page ignores taps.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Legacy JavaScript

    45 KiB

    Polyfills for old browsers add 45 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 15 ms

    15 ms

    Your server sent the HTML in 15 ms, well inside Google's 600 ms guideline.

Core Web Vitals

4 to fix100
  • Largest Contentful Paint: 12.3 s

    12.3 s

    Your largest element takes 12.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Slideshow Image 1”.

  • Time to Interactive: 18.5 s

    18.5 s

    The page becomes fully interactive after 18.5 s. Good is under 3.8 s.

  • Speed Index: 6.6 s

    6.6 s

    Visually, the page fills in at 6.6 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 598 ms

    598 ms

    Scripts block taps and scrolling for 598 ms in total while the page loads. Good is under 200 ms.

  • Tap response (INP) held steady for real visitors

    +2%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 97 ms to 95 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -7%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.3 s to 1.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.9 s

    1.9 s

    Real visitors wait 1.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 94 ms

    94 ms

    Real visitors wait 94 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.1 s

    1.1 s

    Real visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 610 ms

    610 ms

    Real visitors wait 610 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 1.2 s

    1.2 s

    The first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0.001

    0.001

    The layout barely moves while loading (CLS 0.001, good is under 0.1).

Images and page weight

2 to fix64
  • Page weight: 4.7 MB in 237 requests

    4.7 MB

    Your homepage downloads 4.7 MB in 237 requests on a phone: images 2.1 MB (62), scripts 1.5 MB (64) and other files 784 KiB (96). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    pic2-241064.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 1 image in older formats

    1 image (70 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 1.3 g of CO₂ per visit

    1.33 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.33 g of CO₂e: 160.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

7 to fixGoogle 8488
  • 4 buttons without a name

    4 buttons have no accessible name, so screen readers announce just “button”.

  • 5 tap targets too small

    5 tap targets are too small or too close together to hit reliably with a finger.

  • Links must have discernible text (1 element)

    Links must have discernible text: 1 element on the page fails this check, rated serious by axe-core.

  • Scrollable region must have keyboard access (1 element)

    Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

  • 1 image without alt text

    1 image has no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (8 elements)

    All page content should be contained by landmarks: 8 elements on the page fail this check, rated moderate by axe-core.

  • Hidden but focusable

    2 elements hidden from screen readers can still receive keyboard focus.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (3 elements).

1 checks passed
  • 45 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 5 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 9281
  • Title is long (66 characters)

    Your title is 66 characters, so Google will cut it off around 60: “Boisson — Buy Non-Alcoholic Drinks, Spirits, Wines, & Beers Online”.

  • 3 H1 headlines

    There are 3 <h1> headlines (“Harvest Wine Season”, “Oceano Wines” and “Pop a Bottle & Stay Awhile”). One clear main headline is easier for people and search engines.

  • Meta description is long (292 characters)

    Your meta description is 292 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 6 links with vague text

    6 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 204 internal links, 5 external

    The homepage links to 204 pages on boisson.co and 5 external pages.

5 checks passed
  • Canonical URL set

    The canonical URL is https://boisson.co/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://boisson.co/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,339 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 89 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    12 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 12 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 12 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9278
  • 1 broken image

    1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=343153785&Ver=2&mid=2184dc3a-8fc3-43c5-ac53-4d9ca60d0583&bo=1&sid=f3089d20d9df11f188800999dcceb286&vid=f308c0f0d9df11f191169724c1929e8c&vids=1&msclkid=N&pi=918639831&l.

  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “$ensemble is not defined”.

  • 1 low-resolution image

    1 image is served at too low a resolution for sharp phone screens.

2 checks passed
  • Tap targets are thumb-sized

    38 of 45 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • Short HSTS lifetime

    HSTS is set, but max-age is 91 days; one year is the recommended minimum.

  • 2 links through redirect chains

    2 links go through two or more redirects, for example https://facebook.com/boissonsips.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (boisson.co).

  • Valid certificate (55 days left)

    The certificate from Google Trust Services · WR1 verifies for boisson.co and is valid for another 55 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://boisson.co redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 45 links work

    All 45 links checked from your homepage (40 internal, 5 external) answered without errors.

Domain and trust

  • No CAA record

    boisson.co has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

Content and conversion

1 to fix93
  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • About 697 words of copy

    The homepage carries about 697 words of visible text.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP OCEANO WINES”.

  • 14 calls to action

    The homepage has 14 calls to action, for example “SHOP ALL NON-ALC WINE”, “SHOP ALL NON-ALC SPIRITS” and “Shop Everleaf”.

  • 33 short forms

    33 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 5 customer or partner logos and a star rating.

  • Analytics in place

    Analytics detected: Google Analytics and HubSpot.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Email authentication

95
  • Email authentication score: 95/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: reject

    DMARC tells receivers to reject mail that fails authentication, and sends you reports.

  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 mx ip4:156.70.63.178/32 ip4:156.70.63.169/32 include:_spf.google.com include:mailgun.org ~all”.

  • DKIM signing found

    A DKIM key is published (selector “google”, “s1” and “s2”), so receivers can verify mail really came from you.

Privacy and tracking

  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, HubSpot and Klaviyo and 1 more (measured from a US location before any click). A consent tool (HubSpot cookie banner) is installed; check it blocks these until visitors agree where the law requires it.

  • 14 cookies set on arrival

    14

    Opening the homepage sets 14 cookies (measured from a US location before any click).

  • 51 other companies contacted

    Loading the homepage contacts 51 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: HubSpot cookie banner

    A consent management tool (HubSpot cookie banner) loads with the page.

Apps on your store

Your storefront loads 20 apps. Each one is code from another company running for your shoppers.

None of the apps your storefront loads is on the list of apps with a known security problem.

Apps your storefront loads

Rebuy Personalization Engine · Tolstoy · Triplewhale · Checkmate · Eg Auto Add To Cart · Okendo · Klaviyo Email Marketing Sms · Onward · Minmaxify Order Limits · Spin Wheel Ea · Trakt · Accessez · Subscription App · trafficmanager.net · rise-ai.com · amazonaws.com · retention.com · rebuyengine.com · hubapi.com · cloudfront.net

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Analytics
Google Analytics
Hosting
Shopify

Company

Headquarters
New York

Upkeep, stack, hiring and company data from programmable.info

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This review found 30 issues on boisson.co, including 14 speed issues, 4 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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