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bold.ag website review
Visit site (opens in a new tab)Reviewed 19 October 202625 issues · 74 checks
This review found 25 issues worth fixing on bold.ag, 8 of them high impact, across 74 checks. The most urgent: wix adds 1.2 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
83BClosest competitors among Wix websites
Compare side by sideOne score from every part of this review. How it works
Speed
Wix adds 1.2 s
1.2 sWix costs a phone 1.2 s of main-thread work and 24.9 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 4.1 s
A phone's processor spends 4.1 s on main-thread work while loading, 2.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Improve image delivery
23.4 MB8 images could be 23.4 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
2 third-party services on the page
2 third-party services load with your homepage (Wix and Sentry), adding 25.0 MB and 1.2 s of main-thread time.
Mobile performance score: 78
78/100Your mobile performance score is 78 (desktop: 90). Pages that score under 90 lose visitors before the first paint.
9 long tasks on the main thread
9 long tasks block the main thread while loading, the longest for 274 ms. During a long task the page ignores taps.
Reduce unused JavaScript
263 KiBAbout 263 KiB of JavaScript is downloaded but never used on this page.
1,516 HTML elements
The page has 1,516 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Legacy JavaScript
39 KiBPolyfills for old browsers add 39 KiB JavaScript that modern phones do not need.
Reduce unused CSS
38 KiBAbout 38 KiB of CSS is downloaded but never applied on this page.
Duplicated JavaScript
28 KiB28 KiB JavaScript is shipped twice across bundles.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 31 ms
31 msYour server sent the HTML in 31 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Time to Interactive: 14.7 s
14.7 sThe page becomes fully interactive after 14.7 s. Good is under 3.8 s.
First Contentful Paint: 3.6 s
3.6 sThe first text or image appears after 3.6 s on a phone. Good is under 1.8 s.
Largest Contentful Paint: 3.6 s
3.6 sYour largest element takes 3.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “ENTRE MARCAS E PESSOAS (B2C) E MARCAS E EMPRESAS (B2B).”.
Speed Index: 4.0 s
4.0 sVisually, the page fills in at 4.0 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 217 ms
217 msScripts block taps and scrolling for 217 ms in total while the page loads. Good is under 200 ms.
Not enough real-visitor data yet
Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.
1 checks passed
Cumulative Layout Shift: 0.008
0.008The layout barely moves while loading (CLS 0.008, good is under 0.1).
Images and page weight
Page weight: 25.9 MB in 214 requests
25.9 MBYour homepage downloads 25.9 MB in 214 requests on a phone: images 23.5 MB (38), scripts 1.2 MB (91) and other files 802 KiB (71). Under 2 MB keeps phones on slow connections fast.
About 7.3 g of CO₂ per visit
7.34 gBy the Sustainable Web Design model, a visit to your homepage emits about 7.34 g of CO₂e: 881.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Links must have discernible text (14 elements)
Links must have discernible text: 14 elements on the page fail this check, rated serious by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
Headings skip levels
Headings skip levels (h2 → h6), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 77 images in the HTML carry an alt attribute.
44 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 47 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 3 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is short (4 characters)
Your title is only 4 characters: “Bold”. Between 30 and 65 characters leaves room to say what you do and for whom.
16 internal links, 40 external
The homepage links to 16 pages on bold.ag and 40 external pages.
7 checks passed
Meta description: 121 characters
Your meta description is 121 characters: “Independentes, ousados e inquietos. Trabalhamos para criar conexões poderosas entre marcas e pessoas e marcas e empresa…”.
One H1 headline
Your main headline reads: “BOLD”.
Canonical URL set
The canonical URL is https://www.bold.ag/.
Structured data in place
Structured data found: WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.bold.ag/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,553 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes /llms.txt (4 KiB, 3 links), a plain-text guide to the site for AI tools.
Best practices
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “globalThis.defineStrictProperty is not a function”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Security and trust
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
No clickjacking protection
Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
6 checks passed
Served over HTTPS
The homepage is served over HTTPS (bold.ag).
Valid certificate (42 days left)
The certificate from Google Trust Services · WR1 verifies for bold.ag and is valid for another 42 days.
HSTS enabled
Strict-Transport-Security is set, so browsers always use https.
http:// redirects to https
http://bold.ag redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
All 14 links work
All 14 links checked from your homepage (1 internal, 13 external) answered without errors.
Domain and trust
No CAA record
bold.ag has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,243 words of copy
The homepage carries about 1,243 words of visible text.
2 checks passed
4 calls to action
The homepage has 4 calls to action, for example “Estratégia social / The Body Shop”.
Direct contact links
Visitors can reach you directly: 0 phone links and 1 email link.
Email authentication
DMARC is monitor-only (p=none)
DMARC is set to p=none, so mail pretending to be bold.ag is still delivered. Add a report address, check the reports, then move to quarantine.
SPF does not block other senders (no all)
Your SPF record doesn't end in -all or ~all, so it doesn't stop other servers sending as you: “v=spf1 include:_spf.google.com Ëall”.
Email authentication score: 60/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
1 checks passed
DKIM signing found
A DKIM key is published (selector “google”), so receivers can verify mail really came from you.
Privacy and tracking
7 cookies set on arrival
7Opening the homepage sets 7 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
6 other companies contacted
Loading the homepage contacts 6 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
No known trackers before consent
No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).
Upkeep, stack and company
No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.
Stack
- CMS
- Wix.com Website Builder
- Framework
- React
Hiring
- Hiring
- 1 open role
- Teams
- No Department (1)
- Job board
- greenhouse
- Careers page
- boards.greenhouse.io/bold (opens in a new tab)
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This free review found 25 issues on bold.ag, including 13 speed issues, 1 SEO issue and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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