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bombigear.com website review
Visit site (opens in a new tab)Reviewed 10 November 202630 issues · 81 checks
This review found 30 issues worth fixing on bombigear.com, 8 of them high impact, across 81 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
85B- #14,962 of 109,350 reviewed websitesbeats 82%
- #9,513 of 61,859 online storesbeats 79%
- #9,250 of 56,401 Shopify storesbeats 78%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 1.7 s |
| May 30, 2026 | 1.8 s |
| Jun 6, 2026 | 1.8 s |
| Jun 13, 2026 | 1.8 s |
| Jun 20, 2026 | 1.9 s |
| Jun 27, 2026 | 1.9 s |
| Jul 4, 2026 | 1.9 s |
| Jul 11, 2026 | 1.9 s |
| Jul 18, 2026 | 1.9 s |
| Jul 25, 2026 | 1.8 s |
| Aug 1, 2026 | 1.7 s |
| Aug 8, 2026 | 1.7 s |
| Aug 15, 2026 | 1.6 s |
| Aug 22, 2026 | 1.5 s |
| Aug 29, 2026 | 1.5 s |
| Sep 5, 2026 | 1.6 s |
| Sep 12, 2026 | 1.7 s |
| Sep 19, 2026 | 1.7 s |
| Sep 26, 2026 | 1.7 s |
| Oct 3, 2026 | 1.6 s |
| Oct 10, 2026 | 1.6 s |
| Oct 17, 2026 | 1.5 s |
| Oct 24, 2026 | 1.5 s |
| Oct 31, 2026 | 1.6 s |
| Nov 7, 2026 | 1.5 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 147 ms |
| May 30, 2026 | 153 ms |
| Jun 6, 2026 | 155 ms |
| Jun 13, 2026 | 160 ms |
| Jun 20, 2026 | 163 ms |
| Jun 27, 2026 | 162 ms |
| Jul 4, 2026 | 162 ms |
| Jul 11, 2026 | 159 ms |
| Jul 18, 2026 | 152 ms |
| Jul 25, 2026 | 153 ms |
| Aug 1, 2026 | 153 ms |
| Aug 8, 2026 | 154 ms |
| Aug 15, 2026 | 162 ms |
| Aug 22, 2026 | 162 ms |
| Aug 29, 2026 | 162 ms |
| Sep 5, 2026 | 162 ms |
| Sep 12, 2026 | 164 ms |
| Sep 19, 2026 | 169 ms |
| Sep 26, 2026 | 171 ms |
| Oct 3, 2026 | 179 ms |
| Oct 10, 2026 | 179 ms |
| Oct 17, 2026 | 181 ms |
| Oct 24, 2026 | 179 ms |
| Oct 31, 2026 | 176 ms |
| Nov 7, 2026 | 166 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Render-blocking requests
1.3 s9 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.3 s.
Main-thread work: 5.9 s
A phone's processor spends 5.9 s on main-thread work while loading, 2.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
4,043 HTML elements
The page has 4,043 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Improve image delivery
450 ms · 1,007 KiB19 images could be 1,007 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 450 ms faster on a phone.
Mobile performance score: 61
61/100Your mobile performance score is 61. Pages that score under 90 lose visitors before the first paint.
8 third-party services on the page
8 third-party services load with your homepage (rebuyengine.com, Attentive and cloudfront.net and others), adding 1.3 MB and 787 ms of main-thread time.
Use efficient cache lifetimes
150 ms · 619 KiB27 files are served with short cache lifetimes, so returning visitors download them again (619 KiB).
Reduce unused JavaScript
557 KiBAbout 557 KiB of JavaScript is downloaded but never used on this page.
9 long tasks on the main thread
9 long tasks block the main thread while loading, the longest for 346 ms. During a long task the page ignores taps.
rebuyengine.com adds 195 ms
195 msrebuyengine.com costs a phone 195 ms of main-thread work and 300 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Attentive adds 149 ms
149 msAttentive costs a phone 149 ms of main-thread work and 564 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
150 ms · 51 KiBAbout 51 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
Legacy JavaScript
53 KiBPolyfills for old browsers add 53 KiB JavaScript that modern phones do not need.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Minify JavaScript
50 KiB50 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 14 ms
14 msYour server sent the HTML in 14 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Time to Interactive: 17.6 s
17.6 sThe page becomes fully interactive after 17.6 s. Good is under 3.8 s.
Speed Index: 8.7 s
8.7 sVisually, the page fills in at 8.7 s (Speed Index). Good is under 3.4 s.
Largest Contentful Paint: 4.9 s
4.9 sYour largest element takes 4.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Total Blocking Time: 421 ms
421 msScripts block taps and scrolling for 421 ms in total while the page loads. Good is under 200 ms.
First Contentful Paint: 2.3 s
2.3 sThe first text or image appears after 2.3 s on a phone. Good is under 1.8 s.
2 images without width and height
2 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) got 14% slower for real visitors
+14%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 147 ms to 166 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
8 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.8 s
1.8 sReal visitors wait 1.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 133 ms
133 msReal visitors wait 133 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.8 s
1.8 sReal visitors see the first content after 1.8 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 790 ms
790 msReal visitors wait 790 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 14% faster for real visitors
-14%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.7 s to 1.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0.01
0.01The layout barely moves while loading (CLS 0.01, good is under 0.1).
Images and page weight
Page weight: 4.9 MB in 276 requests
4.9 MBYour homepage downloads 4.9 MB in 276 requests on a phone: images 2.3 MB (44), scripts 1.4 MB (86) and other files 740 KiB (98). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
jci-bfcm-menu-promo.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
1 image below the first screen load straight away
1 image further down the page (22 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.
About 1.4 g of CO₂ per visit
1.38 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.38 g of CO₂e: 165.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
42 images without alt text
42 images have no alt text, which hurts accessibility and image search.
7 links without text
7 visible links have no text or label, so screen readers cannot say where they go.
3 form fields without a label
3 form fields have no label, so screen readers announce an empty box and autofill guesses.
Headings skip levels
Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.
1 checks passed
18 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 18 WCAG 2.2 A/AA and best-practice rules on the phone render: 18 passed and 0 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (69 characters)
Your title is 69 characters, so Google will cut it off around 60: “Affordable, Lightweight, Eco-Friendly Strollers | Bombi™ – Bombi Gear”.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
One H1 headline
Your <h1> is empty.
231 internal links, 10 external
The homepage links to 231 pages on bombigear.com and 10 external pages.
5 checks passed
Meta description: 154 characters
Your meta description is 154 characters: “Bombi™ brings you lightweight travel strollers made from recycled materials. With free shipping & free 30 day returns, …”.
Canonical URL set
The canonical URL is https://bombigear.com/.
Structured data in place
Structured data found: FAQPage.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://bombigear.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,450 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://bombigear.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
15 internal pages checked
We fetched 15 pages linked from your homepage (of 63 found) and read each the way a search engine does.
7 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Synchronous `XMLHttpRequest` on the main thread is deprecated because of its detrimental effects to…”).
5 JavaScript errors while loading
5 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_CONNECTION_RESET”.
2 checks passed
Tap targets are thumb-sized
16 of 19 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
About 856 words of copy
The homepage carries about 856 words of visible text.
6 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “*Terms apply” and “SHOP THE SALE →”.
46 calls to action
The homepage has 46 calls to action, for example “*Terms apply”, “Shop All” and “SHOP THE V3”.
2 short forms
2 short forms (1 field at most) are right on the homepage, asking for an email.
Social proof on the page
Social proof on the homepage: 81 testimonial or review blocks and a star rating.
Analytics in place
Analytics detected: Microsoft Clarity.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Privacy and tracking
8 trackers load before any consent
8Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
38 cookies set on arrival
38Opening the homepage sets 38 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
59 other companies contacted
Loading the homepage contacts 59 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at bombigear.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 22 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Intelligems A B Testing · Microsoft Clarity · Klaviyo Email Marketing Sms · Rebuy Personalization Engine · Yotpo Product Reviews · Triplewhale · Redo · Attentive · Countdown Timer · Preorder Now · Bestpush · elfsight.com · shareasale.com · zonos.com · blessifyinfotech.com · cloudfront.net · gorgias.chat · nfcube.com · attn.tv · rebuyengine.com · 9gtb.com · amazonaws.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Microsoft Clarity
- Hosting
- Shopify
Company
- Headquarters
- Johnston
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 30 issues on bombigear.com, including 17 speed issues, 3 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.