bonefly.com website review

A phone's processor spends 6.2 s on main-thread work while loading, 1.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

The page has 4,813 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

Your mobile performance score is 87. Pages that score under 90 lose visitors before the first paint.

6 third-party services load with your homepage (Shopify, loox.io and shop.app and others), adding 1,015 KiB and 577 ms of main-thread time.

2 files block the first paint until they finish downloading. Deferring or inlining them could save about 450 ms.

Shopify costs a phone 325 ms of main-thread work and 761 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

10 images could be 201 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

About 33 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 250 ms faster on a phone.

3 long tasks block the main thread while loading, the longest for 115 ms. During a long task the page ignores taps.

About 71 KiB of JavaScript is downloaded but never used on this page.

10 files are served with short cache lifetimes, so returning visitors download them again (54 KiB).

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

The page becomes fully interactive after 7.2 s. Good is under 3.8 s.

Your largest element takes 3.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

1 image have no width and height attributes, so the layout jumps as each one loads.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 2.9 MB in 433 requests on a phone: other files 1,020 KiB (183), scripts 878 KiB (177) and images 731 KiB (45). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 0.82 g of CO₂e: 97.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

ARIA attributes must conform to valid values: 1 element on the page fails this check, rated critical by axe-core.

6 tap targets are too small or too close together to hit reliably with a finger.

Links must have discernible text: 2 elements on the page fail this check, rated serious by axe-core.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

8 form fields have no label, so screen readers announce an empty box and autofill guesses.

Alternative text of images should not be repeated as text: 1 element on the page fails this check, rated minor by axe-core.

Elements with visible text labels do not have matching accessible names. (1 element).

Your meta description is 272 characters; Google truncates after about 160, so the end of your pitch is cut.

No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

The homepage links to 77 pages on bonefly.com and 3 external pages.

Your homepage links to /collections/walk-sets, which answers with an error. Visitors hit a dead end and search engines drop it.

/collections/swarosvki-harness, /collections/plated-bone-collars and /collections/shop-all-collars are marked noindex but linked from your homepage. If they are meant to be found, remove the noindex.

/collections/swarosvki-harness, /collections/plated-bones-harness, /collections/swarovski-bone-collars, /collections/plated-bone-collars, /collections/chainfly and /collections/flyline-leash and 6 others have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 40 found) and read each the way a search engine does.

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

1 link from your homepage to your own site is broken, for example https://bonefly.com/collections/walk-sets (404).

HSTS is set, but max-age is 91 days; one year is the recommended minimum.

2 links go through two or more redirects, for example https://facebook.com/boneflyofficial.

No Referrer-Policy header, so full URLs can leak to the sites you link to.

No Permissions-Policy header to switch off camera, microphone and location for embedded content.

X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

There is no /.well-known/security.txt telling researchers how to report a security problem to you.

bonefly.com is registered until Dec 2026. Make sure auto-renew is on and the card on file is current.

bonefly.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

bonefly.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 304 words of visible text.

The page uses urgency cues (a countdown or limited-time wording).

bonefly.com has no DMARC record, so nothing tells receivers what to do with mail that fails SPF or DKIM. Gmail and Yahoo require DMARC from bulk senders.

We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.

Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 12 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 21 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.