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bootsplusmore.com website review
Visit site (opens in a new tab)Reviewed 13 November 202630 issues · 89 checks
This review found 30 issues worth fixing on bootsplusmore.com, 7 of them high impact, across 89 checks. The most urgent: fails Core Web Vitals for real visitors. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
87B- #7,590 of 108,858 reviewed websitesbeats 90%
- #4,453 of 61,765 online storesbeats 89%
- #4,327 of 56,365 Shopify storesbeats 89%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 1.7 s |
| May 30, 2026 | 1.7 s |
| Jun 6, 2026 | 1.7 s |
| Jun 13, 2026 | 1.7 s |
| Jun 20, 2026 | 1.7 s |
| Jun 27, 2026 | 1.7 s |
| Jul 4, 2026 | 1.7 s |
| Jul 11, 2026 | 1.6 s |
| Jul 18, 2026 | 1.6 s |
| Jul 25, 2026 | 1.6 s |
| Aug 1, 2026 | 1.6 s |
| Aug 8, 2026 | 1.6 s |
| Aug 15, 2026 | 1.6 s |
| Aug 22, 2026 | 1.6 s |
| Aug 29, 2026 | 1.6 s |
| Sep 5, 2026 | 1.7 s |
| Sep 12, 2026 | 1.7 s |
| Sep 19, 2026 | 1.7 s |
| Sep 26, 2026 | 1.7 s |
| Oct 3, 2026 | 1.7 s |
| Oct 10, 2026 | 1.7 s |
| Oct 17, 2026 | 1.7 s |
| Oct 24, 2026 | 1.6 s |
| Oct 31, 2026 | 1.6 s |
| Nov 7, 2026 | 1.6 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 88 ms |
| May 30, 2026 | 92 ms |
| Jun 6, 2026 | 96 ms |
| Jun 13, 2026 | 102 ms |
| Jun 20, 2026 | 105 ms |
| Jun 27, 2026 | 108 ms |
| Jul 4, 2026 | 106 ms |
| Jul 11, 2026 | 110 ms |
| Jul 18, 2026 | 116 ms |
| Jul 25, 2026 | 128 ms |
| Aug 1, 2026 | 136 ms |
| Aug 8, 2026 | 137 ms |
| Aug 15, 2026 | 130 ms |
| Aug 22, 2026 | 127 ms |
| Aug 29, 2026 | 123 ms |
| Sep 5, 2026 | 119 ms |
| Sep 12, 2026 | 125 ms |
| Sep 19, 2026 | 132 ms |
| Sep 26, 2026 | 131 ms |
| Oct 3, 2026 | 134 ms |
| Oct 10, 2026 | 127 ms |
| Oct 17, 2026 | 125 ms |
| Oct 24, 2026 | 131 ms |
| Oct 31, 2026 | 137 ms |
| Nov 7, 2026 | 145 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.6 s
1.3 s
1.9 s
2.6 s
3.2 s
3.8 s
4.5 s
5.1 s
Speed
Mobile performance score: 74
74/100Your mobile performance score is 74. Pages that score under 90 lose visitors before the first paint.
Reduce unused JavaScript
663 KiBAbout 663 KiB of JavaScript is downloaded but never used on this page.
Main-thread work: 3.1 s
A phone's processor spends 3.1 s on main-thread work while loading, 1.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Google CDN adds 178 ms
178 msGoogle CDN costs a phone 178 ms of main-thread work and 299 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
2,068 HTML elements
The page has 2,068 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Shopify adds 73 ms
73 msShopify costs a phone 73 ms of main-thread work and 615 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
8 third-party services on the page
8 third-party services load with your homepage (Google CDN, Clarity and Shopify and others), adding 999 KiB and 412 ms of main-thread time.
Improve image delivery
216 KiB10 images could be 216 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
4 long tasks on the main thread
4 long tasks block the main thread while loading, the longest for 167 ms. During a long task the page ignores taps.
Render-blocking requests
150 ms5 files block the first paint until they finish downloading. Deferring or inlining them could save about 150 ms.
Use efficient cache lifetimes
63 KiB9 files are served with short cache lifetimes, so returning visitors download them again (63 KiB).
Reduce unused CSS
11 KiBAbout 11 KiB of CSS is downloaded but never applied on this page.
Minify JavaScript
6 KiB6 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Duplicated JavaScript
5 KiB5 KiB JavaScript is shipped twice across bundles.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 7 ms
7 msYour server sent the HTML in 7 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
First Contentful Paint: 3.7 s
3.7 sThe first text or image appears after 3.7 s on a phone. Good is under 1.8 s.
Speed Index: 6.4 s
6.4 sVisually, the page fills in at 6.4 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 7.9 s
7.9 sThe page becomes fully interactive after 7.9 s. Good is under 3.8 s.
Tap response (INP) got 57% slower for real visitors
+57%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 88 ms to 145 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user TTFB: 846 ms
846 msReal visitors wait 846 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest Contentful Paint: 3.7 s
3.7 sYour largest element takes 3.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “BUILT FOR WORK. READY FOR ADVENTURE.”. Most of its time is element render delay (2.5 s).
1 image without width and height
1 image have no width and height attributes, so the layout jumps as each one loads.
Largest content (LCP) held steady for real visitors
-3%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.7 s to 1.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
6 checks passed
Real-user LCP: 1.6 s
1.6 sReal visitors wait 1.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 142 ms
142 msReal visitors wait 142 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.05
0.05For real visitors the layout shifts by 0.05 (75th percentile). Good is under 0.1.
Real-user FCP: 1.3 s
1.3 sReal visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.
Total Blocking Time: 177 ms
177 msScripts block the page for only 177 ms while loading. Good is under 200 ms.
Cumulative Layout Shift: 0.033
0.033The layout barely moves while loading (CLS 0.033, good is under 0.1).
Images and page weight
Page weight: 2.6 MB in 258 requests
2.6 MBYour homepage downloads 2.6 MB in 258 requests on a phone: other files 1.0 MB (113), scripts 649 KiB (70) and images 613 KiB (31). Under 2 MB keeps phones on slow connections fast.
3 images below the first screen load straight away
3 images further down the page (106 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 0.7 g of CO₂ per visit
0.74 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.74 g of CO₂e: 89.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
28 text elements with low contrast
28 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Frames without titles
1 frame has no title, so screen-reader users cannot tell what it contains.
All page content should be contained by landmarks (6 elements)
All page content should be contained by landmarks: 6 elements on the page fail this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
5 tap targets too small
5 tap targets are too small or too close together to hit reliably with a finger.
Alternative text of images should not be repeated as text (6 elements)
Alternative text of images should not be repeated as text: 6 elements on the page fail this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 48 images in the HTML carry an alt attribute.
52 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 58 WCAG 2.2 A/AA and best-practice rules on the phone render: 52 passed and 6 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (66 characters)
Your title is 66 characters, so Google will cut it off around 60: “Genuine & Full Grain Leather Boots For Men & Women | BootsPlusMore”.
Structured data has 1 problem
Structured data found (OnlineStore, Organization, ShoeStore and WebSite) but with 1 problem, for example “Organization: sameAs is an empty list”.
169 internal links, 1 external
The homepage links to 169 pages on bootsplusmore.com and 1 external page.
6 checks passed
Meta description: 139 characters
Your meta description is 139 characters: “BootsPlusMore sells brand new name-brand boots, shoes and clothing for men and women at below wholesale costs, with fre…”.
One H1 headline
Your main headline reads: “Premium Work, Western & Tactical Boots”.
Canonical URL set
The canonical URL is https://bootsplusmore.com/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://bootsplusmore.com/sitemap.xml.
AI search readiness
Parts of the site are closed to 3 AI crawlers
Your robots.txt lets ChatGPT (ChatGPT-User), Perplexity (PerplexityBot) and Perplexity (Perplexity-User) read the homepage but closes other sections to them, so answers about those pages can't cite you.
3 checks passed
Organization data: 6 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.
Text is in the HTML
Your server sends the page's text in the HTML (2,487 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://bootsplusmore.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
1 page without a meta description
https://bootsplusmore.com/collections/all has no meta description, so Google writes the search snippet from whatever text it finds.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 70 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 broken image
1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=97184945&Ver=2&mid=8183a90d-5f21-404f-81dc-3090c8f2d3c7&bo=1&sid=68434ce0df2511f1bb6e0ddaf9d3e188&vid=68439830df2511f1b51e7751a293881d&vids=1&msclkid=N&pi=918639831&lg.
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.
2 distorted images
2 images are displayed at the wrong aspect ratio, so they look stretched or squashed.
1 low-resolution image
1 image is served at too low a resolution for sharp phone screens.
2 checks passed
Tap targets are thumb-sized
24 of 24 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
About 582 words of copy
The homepage carries about 582 words of visible text.
9 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Shop Men's Boots” and “Dismiss app download banner”.
19 calls to action
The homepage has 19 calls to action, for example “Shop All Men's Boots”, “Shop All Men's Shoes” and “Shop All Clothing”.
3 short forms
3 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 8 testimonial or review blocks and a star rating.
Analytics in place
Analytics detected: Microsoft Clarity.
Direct contact links
Visitors can reach you directly: 1 phone link and 0 email links.
Opening hours shown
Your opening hours are on the homepage.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Privacy and tracking
6 trackers load before any consent
6Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Ads and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
16 cookies set on arrival
16Opening the homepage sets 16 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
35 other companies contacted
Loading the homepage contacts 35 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at bootsplusmore.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 2 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Judge Me Reviews · Nudge
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Analytics
- Microsoft Clarity
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 30 issues on bootsplusmore.com, including 14 speed issues, 2 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.