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bootsplusmore.com website review

Visit site (opens in a new tab)Reviewed 13 November 202630 issues · 89 checks

This review found 30 issues worth fixing on bootsplusmore.com, 7 of them high impact, across 89 checks. The most urgent: fails Core Web Vitals for real visitors. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.8 s1.5 sMay 23Nov 71.6 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20261.7 s
May 30, 20261.7 s
Jun 6, 20261.7 s
Jun 13, 20261.7 s
Jun 20, 20261.7 s
Jun 27, 20261.7 s
Jul 4, 20261.7 s
Jul 11, 20261.6 s
Jul 18, 20261.6 s
Jul 25, 20261.6 s
Aug 1, 20261.6 s
Aug 8, 20261.6 s
Aug 15, 20261.6 s
Aug 22, 20261.6 s
Aug 29, 20261.6 s
Sep 5, 20261.7 s
Sep 12, 20261.7 s
Sep 19, 20261.7 s
Sep 26, 20261.7 s
Oct 3, 20261.7 s
Oct 10, 20261.7 s
Oct 17, 20261.7 s
Oct 24, 20261.6 s
Oct 31, 20261.6 s
Nov 7, 20261.6 s
Real-visitor tap response (INP)75th percentile, phones
154 ms79 msMay 23Nov 7145 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 202688 ms
May 30, 202692 ms
Jun 6, 202696 ms
Jun 13, 2026102 ms
Jun 20, 2026105 ms
Jun 27, 2026108 ms
Jul 4, 2026106 ms
Jul 11, 2026110 ms
Jul 18, 2026116 ms
Jul 25, 2026128 ms
Aug 1, 2026136 ms
Aug 8, 2026137 ms
Aug 15, 2026130 ms
Aug 22, 2026127 ms
Aug 29, 2026123 ms
Sep 5, 2026119 ms
Sep 12, 2026125 ms
Sep 19, 2026132 ms
Sep 26, 2026131 ms
Oct 3, 2026134 ms
Oct 10, 2026127 ms
Oct 17, 2026125 ms
Oct 24, 2026131 ms
Oct 31, 2026137 ms
Nov 7, 2026145 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of bootsplusmore.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. bootsplusmore.com at 0.6 s0.6 s
  2. bootsplusmore.com at 1.3 s1.3 s
  3. bootsplusmore.com at 1.9 s1.9 s
  4. bootsplusmore.com at 2.6 s2.6 s
  5. bootsplusmore.com at 3.2 s3.2 s
  6. bootsplusmore.com at 3.8 s3.8 s
  7. bootsplusmore.com at 4.5 s4.5 s
  8. bootsplusmore.com at 5.1 s5.1 s

Speed

6 to fix74
  • Mobile performance score: 74

    74/100

    Your mobile performance score is 74. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused JavaScript

    663 KiB

    About 663 KiB of JavaScript is downloaded but never used on this page.

  • Main-thread work: 3.1 s

    A phone's processor spends 3.1 s on main-thread work while loading, 1.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Google CDN adds 178 ms

    178 ms

    Google CDN costs a phone 178 ms of main-thread work and 299 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 2,068 HTML elements

    The page has 2,068 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Shopify adds 73 ms

    73 ms

    Shopify costs a phone 73 ms of main-thread work and 615 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google CDN, Clarity and Shopify and others), adding 999 KiB and 412 ms of main-thread time.

  • Improve image delivery

    216 KiB

    10 images could be 216 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • 4 long tasks on the main thread

    4 long tasks block the main thread while loading, the longest for 167 ms. During a long task the page ignores taps.

  • Render-blocking requests

    150 ms

    5 files block the first paint until they finish downloading. Deferring or inlining them could save about 150 ms.

  • Use efficient cache lifetimes

    63 KiB

    9 files are served with short cache lifetimes, so returning visitors download them again (63 KiB).

  • Reduce unused CSS

    11 KiB

    About 11 KiB of CSS is downloaded but never applied on this page.

  • Minify JavaScript

    6 KiB

    6 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Duplicated JavaScript

    5 KiB

    5 KiB JavaScript is shipped twice across bundles.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 7 ms

    7 ms

    Your server sent the HTML in 7 ms, well inside Google's 600 ms guideline.

Core Web Vitals

8 to fix100
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • First Contentful Paint: 3.7 s

    3.7 s

    The first text or image appears after 3.7 s on a phone. Good is under 1.8 s.

  • Speed Index: 6.4 s

    6.4 s

    Visually, the page fills in at 6.4 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 7.9 s

    7.9 s

    The page becomes fully interactive after 7.9 s. Good is under 3.8 s.

  • Tap response (INP) got 57% slower for real visitors

    +57%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 88 ms to 145 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user TTFB: 846 ms

    846 ms

    Real visitors wait 846 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest Contentful Paint: 3.7 s

    3.7 s

    Your largest element takes 3.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “BUILT FOR WORK. READY FOR ADVENTURE.”. Most of its time is element render delay (2.5 s).

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

  • Largest content (LCP) held steady for real visitors

    -3%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.7 s to 1.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

6 checks passed
  • Real-user LCP: 1.6 s

    1.6 s

    Real visitors wait 1.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 142 ms

    142 ms

    Real visitors wait 142 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.05

    0.05

    For real visitors the layout shifts by 0.05 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.3 s

    1.3 s

    Real visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.

  • Total Blocking Time: 177 ms

    177 ms

    Scripts block the page for only 177 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0.033

    0.033

    The layout barely moves while loading (CLS 0.033, good is under 0.1).

Images and page weight

1 to fix85
  • Page weight: 2.6 MB in 258 requests

    2.6 MB

    Your homepage downloads 2.6 MB in 258 requests on a phone: other files 1.0 MB (113), scripts 649 KiB (70) and images 613 KiB (31). Under 2 MB keeps phones on slow connections fast.

  • 3 images below the first screen load straight away

    3 images further down the page (106 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 0.7 g of CO₂ per visit

    0.74 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.74 g of CO₂e: 89.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

6 to fixGoogle 8993
  • 28 text elements with low contrast

    28 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Frames without titles

    1 frame has no title, so screen-reader users cannot tell what it contains.

  • All page content should be contained by landmarks (6 elements)

    All page content should be contained by landmarks: 6 elements on the page fail this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 5 tap targets too small

    5 tap targets are too small or too close together to hit reliably with a finger.

  • Alternative text of images should not be repeated as text (6 elements)

    Alternative text of images should not be repeated as text: 6 elements on the page fail this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 48 images in the HTML carry an alt attribute.

  • 52 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 58 WCAG 2.2 A/AA and best-practice rules on the phone render: 52 passed and 6 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 10089
  • Title is long (66 characters)

    Your title is 66 characters, so Google will cut it off around 60: “Genuine & Full Grain Leather Boots For Men & Women | BootsPlusMore”.

  • Structured data has 1 problem

    Structured data found (OnlineStore, Organization, ShoeStore and WebSite) but with 1 problem, for example “Organization: sameAs is an empty list”.

  • 169 internal links, 1 external

    The homepage links to 169 pages on bootsplusmore.com and 1 external page.

6 checks passed
  • Meta description: 139 characters

    Your meta description is 139 characters: “BootsPlusMore sells brand new name-brand boots, shoes and clothing for men and women at below wholesale costs, with fre…”.

  • One H1 headline

    Your main headline reads: “Premium Work, Western & Tactical Boots”.

  • Canonical URL set

    The canonical URL is https://bootsplusmore.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://bootsplusmore.com/sitemap.xml.

AI search readiness

1 to fix83
  • Parts of the site are closed to 3 AI crawlers

    Your robots.txt lets ChatGPT (ChatGPT-User), Perplexity (PerplexityBot) and Perplexity (Perplexity-User) read the homepage but closes other sections to them, so answers about those pages can't cite you.

3 checks passed
  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,487 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://bootsplusmore.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 1 page without a meta description

    https://bootsplusmore.com/collections/all has no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 70 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 8876
  • 1 broken image

    1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=97184945&Ver=2&mid=8183a90d-5f21-404f-81dc-3090c8f2d3c7&bo=1&sid=68434ce0df2511f1bb6e0ddaf9d3e188&vid=68439830df2511f1b51e7751a293881d&vids=1&msclkid=N&pi=918639831&lg.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

  • 2 distorted images

    2 images are displayed at the wrong aspect ratio, so they look stretched or squashed.

  • 1 low-resolution image

    1 image is served at too low a resolution for sharp phone screens.

2 checks passed
  • Tap targets are thumb-sized

    24 of 24 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix95
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • About 582 words of copy

    The homepage carries about 582 words of visible text.

9 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop Men's Boots” and “Dismiss app download banner”.

  • 19 calls to action

    The homepage has 19 calls to action, for example “Shop All Men's Boots”, “Shop All Men's Shoes” and “Shop All Clothing”.

  • 3 short forms

    3 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 8 testimonial or review blocks and a star rating.

  • Analytics in place

    Analytics detected: Microsoft Clarity.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 0 email links.

  • Opening hours shown

    Your opening hours are on the homepage.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix
  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Ads and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 16 cookies set on arrival

    16

    Opening the homepage sets 16 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 35 other companies contacted

    Loading the homepage contacts 35 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at bootsplusmore.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 2 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Judge Me Reviews · Nudge

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Analytics
Microsoft Clarity
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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