boxbollen.com website review

Not measured in this review.

• Page weight: 2.7 MB

  2.7 MB

  Your homepage downloads 2.7 MB on a phone, 468 KiB of it images (17%). Under 2 MB keeps phones on slow connections fast.

• About 0.8 g of CO₂ per visit

  0.76 g

  By the Sustainable Web Design model, a visit to your homepage emits about 0.76 g of CO₂e: 91.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

• 44 text elements with low contrast

  44 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  Elements (3)

• Scrollable region must have keyboard access (1 element)

  Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

  Elements (1)

• 1 image without alt text

  1 image has no alt text, which hurts accessibility and image search.

• All page content should be contained by landmarks (5 elements)

  All page content should be contained by landmarks: 5 elements on the page fail this check, rated moderate by axe-core.

  Elements (3)

• Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

  Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  Elements (1)

• 1 form field without a label

  1 form field has no label, so screen readers announce an empty box and autofill guesses.

  View source

• Headings should not be empty (1 element)

  Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

  Elements (1)

• Headings skip levels

  Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

  View source

• 2 H1 headlines

  There are 2 <h1> headlines (“” and “Gamified physical activity.”). One clear main headline is easier for people and search engines.

  View source

• Meta description is long (230 characters)

  Your meta description is 230 characters; Google truncates after about 160, so the end of your pitch is cut.

  View source

• Structured data has 2 problems

  Structured data found (FAQPage) but with 2 problems, for example “FAQPage: mainEntity is an empty list”.

• 54 internal links, 10 external

  The homepage links to 54 pages on boxbollen.com and 10 external pages.

• No Organization structured data

  There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

• 2 pages without a meta description

  /collections/all-products and /blogs/news have no meta description, so Google writes the search snippet from whatever text it finds.

  Elements (2)

• 5 pages share a meta description

  /collections/all/products/boxbollen, /collections/all/products/rosa-bollen and /collections/all/products/boxbollen-black use the same meta description. A description written for each page earns more clicks.

• 12 links to non-canonical URLs

  Your homepage links to 12 pages by a URL that isn't their canonical one, for example /collections/all/products/family-pack, whose canonical is /products/family-pack. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  Elements (8)

• 1 page without an H1

  /pages/app has no <h1> headline, so visitors and search engines get no clear main topic.

• 15 internal pages checked

  We fetched 15 pages linked from your homepage (of 33 found) and read each the way a search engine does.

• 9 small tap targets

  9 of 22 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

• 3 JavaScript errors while loading

  3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

• Short HSTS lifetime

  HSTS is set, but max-age is 91 days; one year is the recommended minimum.

• 1 link through redirect chains

  1 link go through two or more redirects, for example https://instagram.com/boxbollen.

• No Referrer-Policy

  No Referrer-Policy header, so full URLs can leak to the sites you link to.

• No Permissions-Policy

  No Permissions-Policy header to switch off camera, microphone and location for embedded content.

• Deprecated X-XSS-Protection

  X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

• No security.txt

  There is no /.well-known/security.txt telling researchers how to report a security problem to you.

• No CAA record

  boxbollen.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

• DNSSEC is off

  boxbollen.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

• No direct contact details

  No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

• No risk reducer

  No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

• About 723 words of copy

  The homepage carries about 723 words of visible text.

• DMARC is monitor-only (p=none)

  DMARC is set to p=none, so mail pretending to be boxbollen.com is still delivered. Reports are on, so moving to quarantine is the next step.

• No DKIM key on the usual selectors

  We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.

• Email authentication score: 60/100

  Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

• 8 trackers load before any consent

  8

  Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

• 34 cookies set on arrival

  34

  Opening the homepage sets 34 cookies, 2 of them by other companies (measured from a US location before any click).

• No consent tool detected

  No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

• 31 other companies contacted

  Loading the homepage contacts 31 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.