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boxedwaterisbetter.com website review

Visit site (opens in a new tab)Reviewed 10 November 202618 issues · 55 checks

This review found 18 issues worth fixing on boxedwaterisbetter.com, 4 of them high impact, across 55 checks. The most urgent: page weight: 4.7 MB. Google's speed test didn't respond, so speed is not measured here; your full playbook measures it. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Site score

Not scored yet: Google's speed test didn't run in this review. Re-run the review to get a score.

Real-visitor load time (LCP)75th percentile, phones
2.5 s1.7 sMay 23Nov 71.8 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20262.3 s
May 30, 20262.3 s
Jun 6, 20262.3 s
Jun 13, 20262.4 s
Jun 20, 20262.3 s
Jun 27, 20262.4 s
Jul 4, 20262.4 s
Jul 11, 20262.3 s
Jul 18, 20262.4 s
Jul 25, 20262.4 s
Aug 1, 20262.3 s
Aug 8, 20262.3 s
Aug 15, 20262.2 s
Aug 22, 20262.1 s
Aug 29, 20262.1 s
Sep 5, 20262.1 s
Sep 12, 20262.0 s
Sep 19, 20262.1 s
Sep 26, 20262.1 s
Oct 3, 20262.2 s
Oct 10, 20262.2 s
Oct 17, 20262.2 s
Oct 24, 20262.1 s
Oct 31, 20261.9 s
Nov 7, 20261.8 s
Real-visitor tap response (INP)75th percentile, phones
211 ms148 msMay 23Nov 7190 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026156 ms
May 30, 2026156 ms
Jun 6, 2026155 ms
Jun 13, 2026161 ms
Jun 20, 2026161 ms
Jun 27, 2026171 ms
Jul 4, 2026170 ms
Jul 11, 2026167 ms
Jul 18, 2026170 ms
Jul 25, 2026173 ms
Aug 1, 2026176 ms
Aug 8, 2026178 ms
Aug 15, 2026179 ms
Aug 22, 2026171 ms
Aug 29, 2026181 ms
Sep 5, 2026187 ms
Sep 12, 2026186 ms
Sep 19, 2026198 ms
Sep 26, 2026200 ms
Oct 3, 2026200 ms
Oct 10, 2026202 ms
Oct 17, 2026197 ms
Oct 24, 2026204 ms
Oct 31, 2026192 ms
Nov 7, 2026190 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

No screenshot is available for this review.

Speed

Not measured in this review.

Core Web Vitals

1 to fix100
  • Tap response (INP) got 22% slower for real visitors

    +22%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 156 ms to 190 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on your site (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.8 s

    1.8 s

    Real visitors wait 1.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 190 ms

    190 ms

    Real visitors wait 190 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.4 s

    1.4 s

    Real visitors see the first content after 1.4 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 461 ms

    461 ms

    Real visitors wait 461 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 21% faster for real visitors

    -21%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.3 s to 1.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Images and page weight

2 to fix60
  • Page weight: 4.7 MB

    4.7 MB

    Your homepage downloads 4.7 MB on a phone, 785 KiB of it images (16%). Under 2 MB keeps phones on slow connections fast.

  • 1 image far larger than shown

    16 KiB

    1 image is downloaded at several times the size a phone draws it, for example Homepage_5050.jpg at 990 px wide, shown at 300 px. Resized copies would save about 16 KiB.

  • 2 images below the first screen load straight away

    2 images further down the page (115 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 1.3 g of CO₂ per visit

    1.33 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.33 g of CO₂e: 159.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

Accessibility

3 to fix96
  • 2 tap targets too small

    2 tap targets are too small or too close together to hit reliably with a finger.

  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (3 elements)

    All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.

2 checks passed
  • Every image has alt text

    All 75 images in the HTML carry an alt attribute.

  • 55 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 58 WCAG 2.2 A/AA and best-practice rules on the phone render: 55 passed and 3 failed. 6 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fix83
  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • 16 H1 headlines

    There are 16 <h1> headlines (“Pure. Convenient. Sustainable.”, “The earth loves our box” and “The earth loves our box”). One clear main headline is easier for people and search engines.

  • Meta description is long (313 characters)

    Your meta description is 313 characters; Google truncates after about 160, so the end of your pitch is cut.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 117 internal links, 16 external

    The homepage links to 117 pages on boxedwaterisbetter.com and 16 external pages.

4 checks passed
  • Title: 39 characters

    Your title is a healthy 39 characters: “Boxed Water Is Better® — Official Store”.

  • Canonical URL set

    The canonical URL is https://boxedwaterisbetter.com/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://boxedwaterisbetter.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (795 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://boxedwaterisbetter.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 1 page without a meta description

    https://boxedwaterisbetter.com/collections/mini-flavors has no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 43 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fix78
  • 9 broken images

    9 images failed to load on a phone, for example https://boxedwaterisbetter.com/.

  • 6 JavaScript errors while loading

    6 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

2 checks passed
  • Tap targets are thumb-sized

    50 of 62 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix75
  • Thin social proof

    Social proof on the homepage: 5 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 509 words of copy

    The homepage carries about 509 words of visible text.

3 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “JOIN NOW” and “SHOP ALL PRODUCTS”.

  • 28 calls to action

    The homepage has 28 calls to action, for example “Shop All Products”, “JOIN NOW” and “Shop All”.

  • 1 short form

    A short form (1 field at most) is right on the homepage, asking for an email.

Privacy and tracking

1 to fix
  • 12 trackers load before any consent

    12

    Before a visitor clicks anything, the page loads Amazon Ads, Google Ads, Google Analytics, Google Tag Manager and Hotjar and 7 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 23 cookies set on arrival

    23

    Opening the homepage sets 23 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 57 other companies contacted

    Loading the homepage contacts 57 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at boxedwaterisbetter.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 14 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Consentmo Gdpr · Impact Com · Yotpo Product Reviews · Rebuy Personalization Engine · Elevar Conversion Tracking · Videowise Video Commerce · Klaviyo Email Marketing Sms · Yotpo Loyalty Rewards · Gdpr Backpack · Pre Order · rechargecdn.com · nfcube.com · cloudfront.net · synctrack.io

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

CMS
adastra
Framework
Tailwind CSS
E-commerce
Shopify
Hosting
Shopify

Company

Headquarters
Holland

Upkeep, stack, hiring and company data from programmable.info

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This review found 18 issues on boxedwaterisbetter.com, including 1 speed issue, 4 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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