Website review, no card needed
boxio.it website review
Visit site (opens in a new tab)Reviewed 9 November 202638 issues · 104 checks
This review found 38 issues worth fixing on boxio.it, 13 of them high impact, across 104 checks. The most urgent: page weight: 16.8 MB in 618 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
76C- #50,161 of 83,434 reviewed websitesbeats 35%
- #28,832 of 41,882 online storesbeats 26%
- #26,930 of 37,242 Shopify storesbeats 23%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 2.3 s |
| May 30, 2026 | 2.2 s |
| Jun 6, 2026 | 2.1 s |
| Jun 13, 2026 | 2.1 s |
| Jun 20, 2026 | 2.2 s |
| Jun 27, 2026 | 2.3 s |
| Jul 4, 2026 | 2.3 s |
| Jul 11, 2026 | 2.2 s |
| Jul 18, 2026 | 2.1 s |
| Jul 25, 2026 | 2.1 s |
| Aug 1, 2026 | 2.0 s |
| Aug 8, 2026 | 2.0 s |
| Aug 15, 2026 | 2.0 s |
| Aug 22, 2026 | 2.1 s |
| Aug 29, 2026 | 2.1 s |
| Sep 5, 2026 | 2.0 s |
| Sep 12, 2026 | 1.9 s |
| Sep 19, 2026 | 1.9 s |
| Sep 26, 2026 | 1.8 s |
| Oct 3, 2026 | 1.8 s |
| Oct 10, 2026 | 1.8 s |
| Oct 17, 2026 | 1.8 s |
| Oct 24, 2026 | 1.8 s |
| Oct 31, 2026 | 1.8 s |
| Nov 7, 2026 | 1.8 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 179 ms |
| May 30, 2026 | 170 ms |
| Jun 6, 2026 | 163 ms |
| Jun 13, 2026 | 168 ms |
| Jun 20, 2026 | 179 ms |
| Jun 27, 2026 | 186 ms |
| Jul 4, 2026 | 195 ms |
| Jul 11, 2026 | 199 ms |
| Jul 18, 2026 | 197 ms |
| Jul 25, 2026 | 193 ms |
| Aug 1, 2026 | 186 ms |
| Aug 8, 2026 | 180 ms |
| Aug 15, 2026 | 179 ms |
| Aug 22, 2026 | 186 ms |
| Aug 29, 2026 | 193 ms |
| Sep 5, 2026 | 197 ms |
| Sep 12, 2026 | 200 ms |
| Sep 19, 2026 | 201 ms |
| Sep 26, 2026 | 200 ms |
| Oct 3, 2026 | 197 ms |
| Oct 10, 2026 | 202 ms |
| Oct 17, 2026 | 205 ms |
| Oct 24, 2026 | 207 ms |
| Oct 31, 2026 | 220 ms |
| Nov 7, 2026 | 226 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
2.5 s
5.0 s
7.5 s
10.0 s
12.5 s
15.0 s
17.5 s
20.0 s
boxio.it does not allow embedding, so this is Google's rendering of the page.
Speed
Main-thread work: 10.7 s
A phone's processor spends 10.7 s on main-thread work while loading, 4.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Mobile performance score: 31
31/100Your mobile performance score is 31. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
8 third-party services on the page
8 third-party services load with your homepage (Shopify, baqend.com and PayPal and others), adding 2.2 MB and 2.0 s of main-thread time.
Render-blocking requests
950 ms8 files block the first paint until they finish downloading. Deferring or inlining them could save about 950 ms.
Shopify adds 473 ms
473 msShopify costs a phone 473 ms of main-thread work and 1.0 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
baqend.com adds 422 ms
422 msbaqend.com costs a phone 422 ms of main-thread work and 114 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Use efficient cache lifetimes
402 KiB23 files are served with short cache lifetimes, so returning visitors download them again (402 KiB).
Reduce unused JavaScript
391 KiBAbout 391 KiB of JavaScript is downloaded but never used on this page.
PayPal adds 333 ms
333 msPayPal costs a phone 333 ms of main-thread work and 231 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
pop-convert.com adds 312 ms
312 mspop-convert.com costs a phone 312 ms of main-thread work and 162 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Klaviyo adds 269 ms
269 msKlaviyo costs a phone 269 ms of main-thread work and 378 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
2,806 HTML elements
The page has 2,806 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 192 ms. During a long task the page ignores taps.
Improve image delivery
155 KiB5 images could be 155 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Font display
100 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).
Legacy JavaScript
47 KiBPolyfills for old browsers add 47 KiB JavaScript that modern phones do not need.
Reduce unused CSS
33 KiBAbout 33 KiB of CSS is downloaded but never applied on this page.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify JavaScript
2 KiB2 KiB could be saved by minifying JavaScript.
1 checks passed
Server response: 41 ms
41 msYour server sent the HTML in 41 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Speed Index: 20.7 s
20.7 sVisually, the page fills in at 20.7 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 22.7 s
22.7 sThe page becomes fully interactive after 22.7 s. Good is under 3.8 s.
Largest Contentful Paint: 5.9 s
5.9 sYour largest element takes 5.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Total Blocking Time: 1.1 s
1.1 sScripts block taps and scrolling for 1.1 s in total while the page loads. Good is under 200 ms.
Cumulative Layout Shift: 0.288
0.288The layout shifts by 0.288 while loading, so content jumps under the reader's thumb. Good is under 0.1.
Tap response (INP) got 28% slower for real visitors
+28%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 179 ms to 226 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
12 images without width and height
12 images have no width and height attributes, so the layout jumps as each one loads.
8 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 2.0 s
2.0 sReal visitors wait 2.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 189 ms
189 msReal visitors wait 189 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.2 s
1.2 sReal visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 782 ms
782 msReal visitors wait 782 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 19% faster for real visitors
-19%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.3 s to 1.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
First Contentful Paint: 1.6 s
1.6 sThe first text or image appears after 1.6 s, inside the 1.8 s “good” threshold.
Images and page weight
Page weight: 16.8 MB in 618 requests
16.8 MBYour homepage downloads 16.8 MB in 618 requests on a phone: media 11.7 MB (3), other files 2.0 MB (326) and scripts 1.8 MB (211). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
BOXIO_Herbstgewinnspiel-LPFooter2_c2fe6c82-90ec-47a6-bd01-b3 is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
About 4.8 g of CO₂ per visit
4.77 gBy the Sustainable Web Design model, a visit to your homepage emits about 4.77 g of CO₂e: 572.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
2 text elements with low contrast
2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
All page content should be contained by landmarks (3 elements)
All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (4 elements).
2 checks passed
Every image has alt text
All 52 images in the HTML carry an alt attribute.
50 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 2 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
2 links crawlers can't follow
2 links have no real href, so search engines can't follow them.
151 internal links, 20 external
The homepage links to 151 pages on boxio.it and 20 external pages.
8 checks passed
Meta description: 151 characters
Your meta description is 151 characters: “BOXIO – Cleverer Campingausstatter im BOXIO Eurobox-System: Trenntoilette, mobiles Waschbecken, Gaskocher & RACK verwan…”.
One H1 headline
Your main headline reads: “BOXIO”.
Title: 52 characters
Your title is a healthy 52 characters: “BOXIO – Autark unterwegs mit cleverem Eurobox-System”.
Canonical URL set
The canonical URL is https://boxio.de/.
Structured data in place
Structured data found: BreadcrumbList, Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://boxio.de/sitemap.xml.
AI search readiness
Organization data is thin (2 of 6 facts)
Your Organization JSON-LD is missing logo, sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (2,087 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
1 page points its canonical at the homepage
/products/boxio-cook-2-0-camping-gaskocher declares the homepage as its canonical URL, which tells Google it is a copy of the homepage and keeps it out of search results. A site-wide template setting usually causes this.
2 pages share a title
/?shpxid=d07c687d-460f-4543-9f16-cbde6cfb42c5 and /products/boxio-cook-2-0-camping-gaskocher all use the title “BOXIO – Autark unterwegs mit cleverem Eurobox-System”. Search engines can't tell which page to show for a search, so each competes with the others.
2 pages without a meta description
/pages/herbst-gewinnspiel and /collections/rack-einzelmodule have no meta description, so Google writes the search snippet from whatever text it finds.
14 pages without an H1
/pages/herbst-gewinnspiel, /pages/entdecke-exklusive-rabatte-und-gutscheincodes-bei-boxio, /collections/sparpakete, /collections/bad-hygiene-deine-autarke-freiheit-ohne-kompromisse, /products/trenntoilette-starter-set and /products/mobiles-waschbecken-starter-set and 8 others have no <h1> headline, so visitors and search engines get no clear main topic.
9 pages with very little text
/collections/sparpakete, /collections/bad-hygiene-deine-autarke-freiheit-ohne-kompromisse, /products/trenntoilette-starter-set, /products/mobiles-waschbecken-starter-set, /collections/bad-hygiene-zubehor-alles-fur-dein-autarkes-badezimmer and /collections/kuche-kochen and 3 others have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 57 found) and read each the way a search engine does.
3 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
8 small tap targets
8 of 27 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
2 third-party cookies
2 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.
4 JavaScript errors while loading
4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Security and trust
Short HSTS lifetime
HSTS is set, but max-age is 91 days; one year is the recommended minimum.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
Deprecated X-XSS-Protection
X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
7 checks passed
Served over HTTPS
The homepage is served over HTTPS (boxio.de).
Valid certificate (59 days left)
The certificate from Let's Encrypt · YE2 verifies for boxio.it and is valid for another 59 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
http:// redirects to https
http://boxio.it redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
All 54 links work
All 54 links checked from your homepage (40 internal, 14 external) answered without errors.
Domain and trust
No CAA record
boxio.de has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,482 words of copy
The homepage carries about 1,482 words of visible text.
3 checks passed
2 calls to action
The homepage has 2 calls to action, for example “Shop” and “◎ Start Picking Placement”.
10 short forms
10 short forms (3 fields at most) are right on the homepage, asking for an email.
Social proof on the page
Social proof on the homepage: 131 testimonial or review blocks and a star rating.
Email authentication
No DMARC policy
boxio.it has no DMARC record, so nothing tells receivers what to do with mail that fails SPF or DKIM. Gmail and Yahoo require DMARC from bulk senders.
No SPF record
boxio.it has no SPF record, so mail servers can't tell which servers may send email as you. Your mail lands in spam more often, and anyone can send mail pretending to be you.
No DKIM key on the usual selectors
We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.
Domain receives no email
boxio.it has no MX record, so it receives no email. SPF -all and DMARC reject still matter: they stop others sending mail as you.
Email authentication score: 0/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
Privacy and tracking
7 trackers load before any consent
7Before a visitor clicks anything, the page loads Amazon Ads, Google Ads, Google Tag Manager, Klaviyo and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
28 cookies set on arrival
28Opening the homepage sets 28 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
46 other companies contacted
Loading the homepage contacts 46 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Apps on your store
Your storefront loads 19 apps. Each one is code from another company running for your shoppers.
None of the apps your storefront loads is on the list of apps with a known security problem.
Apps your storefront loads
Consentmo Gdpr · Mable · Geo Pro Geolocation · Wingify · Judge Me Reviews · Speed Kit · Klaviyo Email Marketing Sms · Powerful Form Builder · Smart Seo · Crazy Egg · Also Bought · Easylocation · Boxio Discount Guard · Ppuh 452 Ci · Gdpr Backpack · Stape Remix · Back In Stock · pop-convert.com · cloudfront.net
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.
Stack
- Framework
- Bootstrap
- E-commerce
- Shopify
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 38 issues on boxio.it, including 19 speed issues, 1 SEO issue and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.