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boyy-up.com website review

Visit site (opens in a new tab)Reviewed 11 November 202625 issues · 76 checks

This review found 25 issues worth fixing on boyy-up.com, 6 of them high impact, across 76 checks. The most urgent: page weight: 8.9 MB in 205 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.4 s1.1 sMay 23Nov 71.2 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20261.3 s
May 30, 20261.2 s
Jun 6, 20261.2 s
Jun 13, 20261.2 s
Jun 20, 20261.2 s
Jun 27, 20261.3 s
Jul 4, 20261.3 s
Jul 11, 20261.3 s
Jul 18, 20261.3 s
Jul 25, 20261.3 s
Aug 1, 20261.2 s
Aug 8, 20261.1 s
Aug 15, 20261.1 s
Aug 22, 20261.1 s
Aug 29, 20261.2 s
Sep 5, 20261.2 s
Sep 12, 20261.2 s
Sep 19, 20261.3 s
Sep 26, 20261.3 s
Oct 3, 20261.3 s
Oct 10, 20261.3 s
Oct 17, 20261.3 s
Oct 24, 20261.3 s
Oct 31, 20261.2 s
Nov 7, 20261.2 s
Real-visitor tap response (INP)75th percentile, phones
127 ms95 msMay 23Nov 7104 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 202699 ms
May 30, 2026103 ms
Jun 6, 2026104 ms
Jun 13, 2026107 ms
Jun 20, 2026112 ms
Jun 27, 2026116 ms
Jul 4, 2026123 ms
Jul 11, 2026118 ms
Jul 18, 2026112 ms
Jul 25, 2026113 ms
Aug 1, 2026112 ms
Aug 8, 2026115 ms
Aug 15, 2026120 ms
Aug 22, 2026121 ms
Aug 29, 2026121 ms
Sep 5, 2026121 ms
Sep 12, 2026115 ms
Sep 19, 2026115 ms
Sep 26, 2026116 ms
Oct 3, 2026114 ms
Oct 10, 2026119 ms
Oct 17, 2026118 ms
Oct 24, 2026114 ms
Oct 31, 2026112 ms
Nov 7, 2026104 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of boyy-up.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. boyy-up.com at 0.4 s0.4 s
  2. boyy-up.com at 0.8 s0.8 s
  3. boyy-up.com at 1.1 s1.1 s
  4. boyy-up.com at 1.5 s1.5 s
  5. boyy-up.com at 1.9 s1.9 s
  6. boyy-up.com at 2.3 s2.3 s
  7. boyy-up.com at 2.6 s2.6 s
  8. boyy-up.com at 3.0 s3.0 s

Speed

7 to fix84
  • 8 third-party services on the page

    8 third-party services load with your homepage (Facebook, Klaviyo and Adroll and others), adding 7.2 MB and 473 ms of main-thread time.

  • Mobile performance score: 84

    84/100

    Your mobile performance score is 84. Pages that score under 90 lose visitors before the first paint.

  • Shopify adds 44 ms

    44 ms

    Shopify costs a phone 44 ms of main-thread work and 6.6 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused JavaScript

    430 ms · 222 KiB

    About 222 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 430 ms faster on a phone.

  • Main-thread work: 2.5 s

    A phone's processor spends 2.5 s on main-thread work while loading, 1.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 2,492 HTML elements

    The page has 2,492 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Klaviyo adds 159 ms

    159 ms

    Klaviyo costs a phone 159 ms of main-thread work and 311 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    201 KiB

    9 files are served with short cache lifetimes, so returning visitors download them again (201 KiB).

  • 7 long tasks on the main thread

    7 long tasks block the main thread while loading, the longest for 145 ms. During a long task the page ignores taps.

  • Improve image delivery

    122 KiB

    4 images could be 122 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Legacy JavaScript

    31 KiB

    Polyfills for old browsers add 31 KiB JavaScript that modern phones do not need.

  • Reduce unused CSS

    14 KiB

    About 14 KiB of CSS is downloaded but never applied on this page.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 5 ms

    5 ms

    Your server sent the HTML in 5 ms, well inside Google's 600 ms guideline.

Core Web Vitals

4 to fix100
  • Time to Interactive: 10.7 s

    10.7 s

    The page becomes fully interactive after 10.7 s. Good is under 3.8 s.

  • Speed Index: 6.3 s

    6.3 s

    Visually, the page fills in at 6.3 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 2.3 s

    2.3 s

    The first text or image appears after 2.3 s on a phone. Good is under 1.8 s.

  • Total Blocking Time: 288 ms

    288 ms

    Scripts block taps and scrolling for 288 ms in total while the page loads. Good is under 200 ms.

  • Tap response (INP) held steady for real visitors

    +7%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 99 ms to 104 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -3%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.3 s to 1.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.3 s

    1.3 s

    Real visitors wait 1.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 114 ms

    114 ms

    Real visitors wait 114 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 0.9 s

    0.9 s

    Real visitors see the first content after 0.9 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 385 ms

    385 ms

    Real visitors wait 385 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest Contentful Paint: 2.3 s

    2.3 s

    Your largest element renders in 2.3 s on a phone, inside Google's 2.5 s “good” threshold. The largest element is the text “Complimentary international shipping.”.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

2 to fix64
  • Page weight: 8.9 MB in 205 requests

    8.9 MB

    Your homepage downloads 8.9 MB in 205 requests on a phone: media 6.6 MB (1), scripts 920 KiB (73) and other files 763 KiB (102). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    BOYY_-_Web_banner_Mobile_FISH_0000_Untitled-4_0000_BOYY_CONT is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • About 2.5 g of CO₂ per visit

    2.54 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.54 g of CO₂e: 304.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

2 to fixGoogle 9197
  • Malformed lists

    Some lists contain elements other than list items, which screen readers announce wrongly.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

2 checks passed
  • Every image has alt text

    All 63 images in the HTML carry an alt attribute.

  • 43 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 45 WCAG 2.2 A/AA and best-practice rules on the phone render: 43 passed and 2 failed. 8 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 10085
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Meta description is long (163 characters)

    Your meta description is 163 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 261 internal links, 3 external

    The homepage links to 261 pages on boyy-up.com and 3 external pages.

6 checks passed
  • Title: 30 characters

    Your title is a healthy 30 characters: “BOYY - Luxury Designer Fashion”.

  • Canonical URL set

    The canonical URL is https://www.boyy.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.boyy.com/sitemap.xml.

AI search readiness

100
3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and description; contact details would complete it.

  • llms.txt published

    The site publishes https://www.boyy.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 8 pages without a meta description

    https://www.boyy.com/pages/wishlist, https://www.boyy.com/pages/boyy-stores, https://www.boyy.com/pages/faqs, https://www.boyy.com/collections/new-arrival-handbags, https://www.boyy.com/collections/b-frame and https://www.boyy.com/collections/benji and 2 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 143 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 9671
  • 3 broken images

    3 images failed to load on a phone, for example https://d.adroll.com/uev/WCYMJKA27NAOXPLD2A4CIT/X4IIK66UY5E5PJZZNGA22N/?adroll_tpc=lx3%3Dlex-875dcf7e-8824-4efd-8dd5-36b3b8e5e127&af0=0fe6f973&adroll_fpc=55be8e84d331fd18d4a92a321c5f290e-1794402191214.

  • 9 small tap targets

    9 of 20 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix79
  • Thin social proof

    Social proof on the homepage: a star rating. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 77 words

    The homepage has only about 77 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SUBSCRIBE”.

  • 1 call to action

    The homepage has 1 call to action, for example “Register”.

  • 3 short forms

    3 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Meta Pixel.

Privacy and tracking

1 to fix
  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 16 cookies set on arrival

    16

    Opening the homepage sets 16 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 34 other companies contacted

    Loading the homepage contacts 34 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at boyy-up.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 4 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Klaviyo Email Marketing Sms · hulkapps.com · adroll.com · useamp.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
Tailwind CSS
E-commerce
Shopify
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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