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brakefreetech.eu website review

Visit site (opens in a new tab)Reviewed 11 November 202628 issues · 81 checks

This review found 28 issues worth fixing on brakefreetech.eu, 9 of them high impact, across 81 checks. The most urgent: page weight: 20.8 MB in 221 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Full-page screenshot of brakefreetech.eu (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. brakefreetech.eu at 0.8 s0.8 s
  2. brakefreetech.eu at 1.6 s1.6 s
  3. brakefreetech.eu at 2.4 s2.4 s
  4. brakefreetech.eu at 3.2 s3.2 s
  5. brakefreetech.eu at 4.0 s4.0 s
  6. brakefreetech.eu at 4.8 s4.8 s
  7. brakefreetech.eu at 5.6 s5.6 s
  8. brakefreetech.eu at 6.5 s6.5 s

Speed

5 to fix72
  • Improve image delivery

    450 ms · 5.5 MB

    14 images could be 5.5 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 450 ms faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Klaviyo, 9gtb.com and Shopify and others), adding 12.1 MB and 71 ms of main-thread time.

  • Shopify adds 18 ms

    18 ms

    Shopify costs a phone 18 ms of main-thread work and 11.9 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Mobile performance score: 72

    72/100

    Your mobile performance score is 72. Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    750 ms

    4 files block the first paint until they finish downloading. Deferring or inlining them could save about 750 ms.

  • Use efficient cache lifetimes

    39 KiB

    9 files are served with short cache lifetimes, so returning visitors download them again (39 KiB).

  • Reduce unused JavaScript

    34 KiB

    About 34 KiB of JavaScript is downloaded but never used on this page.

  • Legacy JavaScript

    19 KiB

    Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    5 KiB

    5 KiB could be saved by minifying JavaScript.

2 checks passed
  • Main-thread work: 1.4 s

    A phone's processor spends 1.4 s on main-thread work while loading, 358 ms of it running JavaScript. That is comfortably low.

  • Server response: 79 ms

    79 ms

    Your server sent the HTML in 79 ms, well inside Google's 600 ms guideline.

Core Web Vitals

4 to fix100
  • Largest Contentful Paint: 10.6 s

    10.6 s

    Your largest element takes 10.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

  • Time to Interactive: 10.7 s

    10.7 s

    The page becomes fully interactive after 10.7 s. Good is under 3.8 s.

  • Speed Index: 4.5 s

    4.5 s

    Visually, the page fills in at 4.5 s (Speed Index). Good is under 3.4 s.

  • 7 images without width and height

    7 images have no width and height attributes, so the layout jumps as each one loads.

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.1 s

    1.1 s

    Real visitors wait 1.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 130 ms

    130 ms

    Real visitors wait 130 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.01

    0.01

    For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.

  • Real-user FCP: 0.9 s

    0.9 s

    Real visitors see the first content after 0.9 s (75th percentile). Good is under 1.8 s.

  • First Contentful Paint: 1.4 s

    1.4 s

    The first text or image appears after 1.4 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0.015

    0.015

    The layout barely moves while loading (CLS 0.015, good is under 0.1).

  • Total Blocking Time: 0 ms

    0 ms

    Scripts block the page for only 0 ms while loading. Good is under 200 ms.

Images and page weight

3 to fix45
  • Page weight: 20.8 MB in 221 requests

    20.8 MB

    Your homepage downloads 20.8 MB in 221 requests on a phone: media 10.8 MB (3), images 8.6 MB (39) and other files 858 KiB (115). Under 2 MB keeps phones on slow connections fast.

  • 1 image over 500 KB

    Unit_White.png weighs 1.1 MB. On a phone connection a single image that size takes seconds.

  • 1 image far larger than shown

    56 KiB

    1 image is downloaded at several times the size a phone draws it, for example Unit_Black.png at 600 px wide, shown at 109 px. Resized copies would save about 56 KiB.

  • 1 image below the first screen load straight away

    1 image further down the page (28 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 5.9 g of CO₂ per visit

    5.90 g

    By the Sustainable Web Design model, a visit to your homepage emits about 5.90 g of CO₂e: 708.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

Accessibility

6 to fixGoogle 9291
  • 18 text elements with low contrast

    18 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Scrollable region must have keyboard access (1 element)

    Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

  • 1 image without alt text

    1 image has no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (20 elements)

    All page content should be contained by landmarks: 20 elements on the page fail this check, rated moderate by axe-core.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

1 checks passed
  • 45 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 49 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 4 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

Google 92100
  • 45 internal links, 5 external

    The homepage links to 45 pages on brakefreetech.eu and 5 external pages.

8 checks passed
  • Meta description: 160 characters

    Your meta description is 160 characters: “Wireless helmet brake light for motorcyclists. No wiring, no apps—mount and ride. Be ultra-visible and cut rear-end ris…”.

  • One H1 headline

    Your main headline reads: “Helmet Brake Light”.

  • Title: 61 characters

    Your title is a healthy 61 characters: “Helmet Brake Light with 60-Day Guarantee – Brake Free Tech EU”.

  • Canonical URL set

    The canonical URL is https://www.brakefreetech.eu/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.brakefreetech.eu/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and contact details; description would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (942 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.brakefreetech.eu/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 5 pages without a meta description

    https://www.brakefreetech.eu/policies/shipping-policy, https://www.brakefreetech.eu/policies/refund-policy, https://www.brakefreetech.eu/policies/contact-information, https://www.brakefreetech.eu/policies/privacy-policy and https://www.brakefreetech.eu/policies/terms-of-service have no meta description, so Google writes the search snippet from whatever text it finds.

  • 3 pages without an H1

    https://www.brakefreetech.eu/pages/helmet-compatibility, https://www.brakefreetech.eu/pages/help-center and https://www.brakefreetech.eu/pages/support have no <h1> headline, so visitors and search engines get no clear main topic.

  • 2 pages slow to respond

    https://www.brakefreetech.eu/products/brake-free-usb-c and https://www.brakefreetech.eu/products/brake-free-micro-usb took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 16 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9678
  • 10 broken images

    10 images failed to load on a phone, for example https://www.brakefreetech.eu/.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

2 checks passed
  • Tap targets are thumb-sized

    26 of 30 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

5 to fix67
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • About 664 words of copy

    The homepage carries about 664 words of visible text.

  • Urgency cues

    The page uses urgency cues (a countdown or limited-time wording).

4 checks passed
  • 2 calls to action

    The homepage has 2 calls to action, for example “Request compatibility” and “Contact Us”.

  • 1 short form

    A short form (1 field at most) is right on the homepage, asking for an email.

  • Social proof on the page

    Social proof on the homepage: 8 testimonial or review blocks, a star rating and 2 trust badges.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix
  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 16 cookies set on arrival

    16

    Opening the homepage sets 16 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 29 other companies contacted

    Loading the homepage contacts 29 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at brakefreetech.eu, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 3 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Klaviyo Email Marketing Sms · Gorgias Live Chat Helpdesk · trustpilot.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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What your $25 Growth Playbook adds

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  • Earned media and PR openings
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