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brauzz.fr website review

Visit site (opens in a new tab)Reviewed 7 November 202651 issues · 110 checks

This review found 51 issues worth fixing on brauzz.fr, 16 of them high impact, across 110 checks. The most urgent: avoid multiple page redirects. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Full-page screenshot of brauzz.fr (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. brauzz.fr at 0.6 s0.6 s
  2. brauzz.fr at 1.3 s1.3 s
  3. brauzz.fr at 1.9 s1.9 s
  4. brauzz.fr at 2.6 s2.6 s
  5. brauzz.fr at 3.2 s3.2 s
  6. brauzz.fr at 3.9 s3.9 s
  7. brauzz.fr at 4.5 s4.5 s
  8. brauzz.fr at 5.2 s5.2 s

brauzz.fr does not allow embedding, so this is Google's rendering of the page.

Speed

13 to fix53
  • Avoid multiple page redirects

    2.1 s

    The page goes through 3 redirects before it starts loading, costing about 2.1 s. Link and advertise the final URL directly.

  • Main-thread work: 7.0 s

    A phone's processor spends 7.0 s on main-thread work while loading, 2.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (planetb.care, Google Tag Manager and Clarity and others), adding 3.3 MB and 1.5 s of main-thread time.

  • Mobile performance score: 53

    53/100

    Your mobile performance score is 53. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused CSS

    750 ms · 159 KiB

    About 159 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 750 ms faster on a phone.

  • Render-blocking requests

    800 ms

    14 files block the first paint until they finish downloading. Deferring or inlining them could save about 800 ms.

  • planetb.care adds 510 ms

    510 ms

    planetb.care costs a phone 510 ms of main-thread work and 2.0 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google Tag Manager adds 393 ms

    393 ms

    Google Tag Manager costs a phone 393 ms of main-thread work and 520 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused JavaScript

    425 KiB

    About 425 KiB of JavaScript is downloaded but never used on this page.

  • Document request latency

    350 ms

    The HTML itself could arrive about 350 ms sooner: redirects, a slow server response or missing compression delay everything after it.

  • Minify CSS

    300 ms · 43 KiB

    43 KiB could be saved by minifying CSS.

  • 2,450 HTML elements

    The page has 2,450 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Shopify adds 108 ms

    108 ms

    Shopify costs a phone 108 ms of main-thread work and 394 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    250 ms · 198 KiB

    14 images could be 198 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 250 ms faster on a phone.

  • 9 long tasks on the main thread

    9 long tasks block the main thread while loading, the longest for 235 ms. During a long task the page ignores taps.

  • Use efficient cache lifetimes

    111 KiB

    22 files are served with short cache lifetimes, so returning visitors download them again (111 KiB).

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Legacy JavaScript

    19 KiB

    Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need.

  • Minify JavaScript

    11 KiB

    11 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 35 ms

    35 ms

    Your server sent the HTML in 35 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 10.1 s

    10.1 s

    Your largest element takes 10.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “TA ROUTINE QUOTIDIENNE,EN MIEUX”.

  • Time to Interactive: 23.4 s

    23.4 s

    The page becomes fully interactive after 23.4 s. Good is under 3.8 s.

  • Speed Index: 9.8 s

    9.8 s

    Visually, the page fills in at 9.8 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 3.8 s

    3.8 s

    The first text or image appears after 3.8 s on a phone. Good is under 1.8 s.

  • Real-user INP: 218 ms

    218 ms

    Real visitors wait 218 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.13

    0.13

    For real visitors the layout shifts by 0.13 (75th percentile). Good is under 0.1.

  • Total Blocking Time: 275 ms

    275 ms

    Scripts block taps and scrolling for 275 ms in total while the page loads. Good is under 200 ms.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

4 checks passed
  • Real-user LCP: 1.9 s

    1.9 s

    Real visitors wait 1.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 1.5 s

    1.5 s

    Real visitors see the first content after 1.5 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 713 ms

    713 ms

    Real visitors wait 713 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0.004

    0.004

    The layout barely moves while loading (CLS 0.004, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 4.4 MB in 373 requests

    4.4 MB

    Your homepage downloads 4.4 MB in 373 requests on a phone: scripts 1.8 MB (148), fonts 795 KiB (24) and other files 691 KiB (95). Under 2 MB keeps phones on slow connections fast.

  • About 1.2 g of CO₂ per visit

    1.24 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.24 g of CO₂e: 148.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

8 to fixGoogle 9091
  • 8 text elements with low contrast

    8 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Malformed lists

    Some lists contain elements other than list items, which screen readers announce wrongly.

  • 8 images without alt text

    8 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (24 elements)

    All page content should be contained by landmarks: 24 elements on the page fail this check, rated moderate by axe-core.

  • 4 form fields without a label

    4 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • 3 links without text

    3 visible links have no text or label, so screen readers cannot say where they go.

  • No page language

    The <html> element has no lang attribute, so screen readers may read the page in the wrong voice and accent.

  • Alternative text of images should not be repeated as text (2 elements)

    Alternative text of images should not be repeated as text: 2 elements on the page fail this check, rated minor by axe-core.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

1 checks passed
  • 50 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 5 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

5 to fixGoogle 9271
  • No meta description

    No meta description, so Google writes its own snippet from whatever text it finds.

  • Title is short (9 characters)

    Your title is only 9 characters: “BRAUZZ.FR”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • 2 H1 headlines

    There are 2 <h1> headlines (“Nettoyants clean & efficaces.” and “Nettoyants clean & efficaces.”). One clear main headline is easier for people and search engines.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 39 internal links, 4 external

    The homepage links to 39 pages on brauzz.fr and 4 external pages.

3 checks passed
  • Canonical URL set

    The canonical URL is https://brauzz.fr/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://brauzz.fr/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,181 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

5 to fix57
  • 2 linked pages are broken

    Your homepage links to /products/das-starter-set and /products/floor-cleaner, which answer with an error. Visitors hit a dead end and search engines drop them.

  • 2 pages share a title

    /products/waschstreifen-32-waschen and /products/feuilles-de-lessive all use the title “Feuilles de lessive (32 lavages)”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 7 pages without a meta description

    /collections/all, /pages/de-brauzz-missie, /blogs/news, /pages/contact, /policies/privacy-policy and /policies/refund-policy and 1 other have no meta description, so Google writes the search snippet from whatever text it finds.

  • 2 pages share a meta description

    /products/waschstreifen-32-waschen and /products/feuilles-de-lessive use the same meta description. A description written for each page earns more clicks.

  • 1 link to non-canonical URLs

    Your homepage links to 1 page by a URL that isn't its canonical one, for example /products/waschstreifen-32-waschen, whose canonical is /products/feuilles-de-lessive. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 1 page with very little text

    /pages/contact has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 13 internal pages checked

    We fetched 13 pages linked from your homepage and read each the way a search engine does.

3 checks passed
  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 11 pages that loaded have a <title>.

Best practices

2 to fixGoogle 7391
  • 2 third-party cookies

    2 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_SOCKET_NOT_CONNECTED”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

2 checks passed
  • Tap targets are thumb-sized

    43 of 46 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix86
  • 2 broken links to your own pages

    2 links from your homepage to your own site are broken, for example https://brauzz.fr/products/das-starter-set (404).

  • Short HSTS lifetime

    HSTS is set, but max-age is 91 days; one year is the recommended minimum.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

6 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (brauzz.fr).

  • Valid certificate (49 days left)

    The certificate from Google Trust Services · WR1 verifies for brauzz.fr and is valid for another 49 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://brauzz.fr redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

Domain and trust

1 to fix
  • Domain expires in 20 days

    brauzz.fr is registered until Nov 2026. If it lapses, the site and its email stop working and someone else can buy the name. Renew it, and turn on auto-renew.

  • No CAA record

    brauzz.fr has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

1 checks passed
  • Domain is 5 years old

    5 years

    brauzz.fr was registered in Nov 2020 through EPAG Domainservices GmbH. An established domain carries more trust with email providers and search engines.

Content and conversion

2 to fix75
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Thin social proof

    Social proof on the homepage: 6 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 864 words of copy

    The homepage carries about 864 words of visible text.

4 checks passed
  • 2 calls to action

    The homepage has 2 calls to action, for example “Contact”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager and Hotjar.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 1 email link.

Email authentication

2 to fix60
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be brauzz.fr is still delivered. Add a report address, check the reports, then move to quarantine.

  • No DKIM key on the usual selectors

    We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.

  • Email authentication score: 60/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

1 checks passed
  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:_spf.hostedemail.com ~all”.

Privacy and tracking

1 to fix
  • 8 trackers load before any consent

    8

    Before a visitor clicks anything, the page loads Criteo, Google Ads, Google Analytics, Google Tag Manager and Klaviyo and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 37 cookies set on arrival

    37

    Opening the homepage sets 37 cookies, 8 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 46 other companies contacted

    Loading the homepage contacts 46 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Apps on your store

Your storefront loads 4 apps. Each one is code from another company running for your shoppers.

None of the apps your storefront loads is on the list of apps with a known security problem.

Apps your storefront loads

Eu Cookie Bar · stamped.io · klaviyo.com · nfcube.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

  • The footer still says © 2021.

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Tag Manager | Hotjar
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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This review found 51 issues on brauzz.fr, including 22 speed issues, 5 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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