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breakingbenjaminstore.com website review

Visit site (opens in a new tab)Reviewed 6 November 202628 issues · 97 checks

This review found 28 issues worth fixing on breakingbenjaminstore.com, 10 of them high impact, across 97 checks. The most urgent: page weight: 18.4 MB in 225 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
914 ms732 msJun 6Oct 31753 ms
Show as table
DateReal-visitor load time (LCP)
Jun 6, 2026887 ms
Jun 13, 2026834 ms
Jun 20, 2026848 ms
Jun 27, 2026880 ms
Jul 4, 2026893 ms
Jul 11, 2026889 ms
Jul 18, 2026886 ms
Jul 25, 2026859 ms
Aug 1, 2026813 ms
Aug 8, 2026800 ms
Aug 15, 2026806 ms
Aug 22, 2026817 ms
Aug 29, 2026828 ms
Sep 5, 2026861 ms
Sep 12, 2026858 ms
Sep 19, 2026827 ms
Sep 26, 2026802 ms
Oct 3, 2026771 ms
Oct 10, 2026761 ms
Oct 17, 2026761 ms
Oct 24, 2026758 ms
Oct 31, 2026753 ms
Real-visitor tap response (INP)75th percentile, phones
70 ms61 msJun 6Oct 3163 ms
Show as table
DateReal-visitor tap response (INP)
Jun 6, 202669 ms
Jun 13, 202664 ms
Jun 20, 202667 ms
Jun 27, 202666 ms
Jul 4, 202667 ms
Jul 11, 202667 ms
Jul 18, 202666 ms
Jul 25, 202665 ms
Aug 1, 202662 ms
Aug 8, 202663 ms
Aug 15, 202663 ms
Aug 22, 202663 ms
Aug 29, 202664 ms
Sep 5, 202666 ms
Sep 12, 202666 ms
Sep 19, 202664 ms
Sep 26, 202663 ms
Oct 3, 202663 ms
Oct 10, 202663 ms
Oct 17, 202663 ms
Oct 24, 202663 ms
Oct 31, 202663 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of breakingbenjaminstore.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. breakingbenjaminstore.com at 0.4 s0.4 s
  2. breakingbenjaminstore.com at 0.8 s0.8 s
  3. breakingbenjaminstore.com at 1.1 s1.1 s
  4. breakingbenjaminstore.com at 1.5 s1.5 s
  5. breakingbenjaminstore.com at 1.9 s1.9 s
  6. breakingbenjaminstore.com at 2.3 s2.3 s
  7. breakingbenjaminstore.com at 2.6 s2.6 s
  8. breakingbenjaminstore.com at 3.0 s3.0 s

breakingbenjaminstore.com does not allow embedding, so this is Google's rendering of the page.

Speed

5 to fix69
  • 5,617 HTML elements

    The page has 5,617 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Improve image delivery

    450 ms · 842 KiB

    20 images could be 842 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 450 ms faster on a phone.

  • Mobile performance score: 69

    69/100

    Your mobile performance score is 69. Pages that score under 90 lose visitors before the first paint.

  • Use efficient cache lifetimes

    500 ms · 30 KiB

    4 files are served with short cache lifetimes, so returning visitors download them again (30 KiB).

  • Render-blocking requests

    300 ms

    11 files block the first paint until they finish downloading. Deferring or inlining them could save about 300 ms.

  • Reduce unused JavaScript

    150 ms · 26 KiB

    About 26 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • 1 long task on the main thread

    1 long task block the main thread while loading, the longest for 127 ms. During a long task the page ignores taps.

  • 4 third-party services on the page

    4 third-party services load with your homepage (Shopify, seated.com and Bugsnag and others), adding 176 KiB and 75 ms of main-thread time.

  • Reduce unused CSS

    12 KiB

    About 12 KiB of CSS is downloaded but never applied on this page.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 checks passed
  • Main-thread work: 1.4 s

    A phone's processor spends 1.4 s on main-thread work while loading, 327 ms of it running JavaScript. That is comfortably low.

  • Server response: 8 ms

    8 ms

    Your server sent the HTML in 8 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 7.5 s

    7.5 s

    Your largest element takes 7.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

  • Time to Interactive: 7.5 s

    7.5 s

    The page becomes fully interactive after 7.5 s. Good is under 3.8 s.

  • Real-user CLS: 0.15

    0.15

    For real visitors the layout shifts by 0.15 (75th percentile). Good is under 0.1.

  • Speed Index: 5.5 s

    5.5 s

    Visually, the page fills in at 5.5 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 2.1 s

    2.1 s

    The first text or image appears after 2.1 s on a phone. Good is under 1.8 s.

  • Tap response (INP) held steady for real visitors

    -5%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 69 ms to 63 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Real-user LCP: 1.0 s

    1.0 s

    Real visitors wait 1.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 54 ms

    54 ms

    Real visitors wait 54 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user FCP: 0.9 s

    0.9 s

    Real visitors see the first content after 0.9 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 654 ms

    654 ms

    Real visitors wait 654 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 12% faster for real visitors

    -12%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 0.9 s to 0.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0.058

    0.058

    The layout barely moves while loading (CLS 0.058, good is under 0.1).

  • Total Blocking Time: 77 ms

    77 ms

    Scripts block the page for only 77 ms while loading. Good is under 200 ms.

Images and page weight

2 to fix64
  • Page weight: 18.4 MB in 225 requests

    18.4 MB

    Your homepage downloads 18.4 MB in 225 requests on a phone: media 14.3 MB (1), images 2.6 MB (34) and other files 841 KiB (113). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    BB_LOGO_STRAIGHT_WHITE.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 1 image in older formats

    1 image (29 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 5.2 g of CO₂ per visit

    5.20 g

    By the Sustainable Web Design model, a visit to your homepage emits about 5.20 g of CO₂e: 624.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

4 to fixGoogle 8793
  • 2 text elements with low contrast

    2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 2 tap targets too small

    2 tap targets are too small or too close together to hit reliably with a finger.

  • 2 images without alt text

    2 images have no alt text, which hurts accessibility and image search.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • Headings skip levels

    Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

1 checks passed
  • 49 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 5 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9289
  • Title is long (69 characters)

    Your title is 69 characters, so Google will cut it off around 60: “BREAKING BENJAMIN | THE REAL OFFICIAL STORE – Breaking Benjamin Merch”.

  • Structured data has 1 problem

    Structured data found (Organization and WebSite) but with 1 problem, for example “Organization: logo is not an absolute URL ("https:files/BB_LOGO_STRAIGHT_WHITE.png")”.

  • 74 internal links, 8 external

    The homepage links to 74 pages on breakingbenjaminstore.com and 8 external pages.

6 checks passed
  • Meta description: 109 characters

    Your meta description is 109 characters: “Shop the official Breaking Benjamin store for exclusive merch. Discover the latest drops and classic designs.”.

  • One H1 headline

    Your main headline reads: “BEST SELLERS”.

  • Canonical URL set

    The canonical URL is https://breakingbenjamin.store/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://breakingbenjamin.store/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,874 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix98
  • 9 pages share a meta description

    /collections/shop-all, /collections/tees, /collections/hoodies, /collections/jersey, /collections/headwear and /collections/bottoms and 3 others use the same meta description. A description written for each page earns more clicks.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 23 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 15 small tap targets

    15 of 35 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • Short HSTS lifetime

    HSTS is set, but max-age is 91 days; one year is the recommended minimum.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (breakingbenjamin.store).

  • Valid certificate (54 days left)

    The certificate from Let's Encrypt · YE1 verifies for breakingbenjaminstore.com and is valid for another 54 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://breakingbenjaminstore.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 32 links work

    All 32 links checked from your homepage (26 internal, 6 external) answered without errors.

Domain and trust

  • No CAA record

    breakingbenjamin.store has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    breakingbenjamin.store's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 10 months old

    10 months

    breakingbenjamin.store was registered in Dec 2025 through Namify Domains Inc. An established domain carries more trust with email providers and search engines.

  • Registered until Dec 2027

    breakingbenjamin.store is registered until Dec 2027.

Content and conversion

4 to fix64
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 229 words

    The homepage has only about 229 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

3 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP NOW”.

  • 16 calls to action

    The homepage has 16 calls to action, for example “Shop All”, “Shop By Type” and “Shop Now”.

  • 12 short forms

    12 short forms (1 field at most) are right on the homepage, asking for an email.

Email authentication

1 to fix40
  • No SPF record

    breakingbenjaminstore.com has no SPF record, so mail servers can't tell which servers may send email as you. Your mail lands in spam more often, and anyone can send mail pretending to be you.

  • No DKIM key on the usual selectors

    We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.

  • Domain receives no email

    breakingbenjaminstore.com has no MX record, so it receives no email. SPF -all and DMARC reject still matter: they stop others sending mail as you.

  • Email authentication score: 40/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

1 checks passed
  • DMARC policy: quarantine

    DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.

Privacy and tracking

1 to fix
  • 1 tracker load before any consent

    1

    Before a visitor clicks anything, the page loads Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 9 cookies set on arrival

    9

    Opening the homepage sets 9 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 10 other companies contacted

    Loading the homepage contacts 10 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Apps on your store

Your storefront loads 1 app. It is code from another company running for your shoppers.

None of the apps your storefront loads is on the list of apps with a known security problem.

Apps your storefront loads

Pagefly Ai Page Builder

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

E-commerce
Shopify
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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This review found 28 issues on breakingbenjaminstore.com, including 11 speed issues, 2 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • Live Reddit threads where buyers ask for what you sell, with draft replies
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