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breakingbenjaminstore.com website review
Visit site (opens in a new tab)Reviewed 6 November 202628 issues · 97 checks
This review found 28 issues worth fixing on breakingbenjaminstore.com, 10 of them high impact, across 97 checks. The most urgent: page weight: 18.4 MB in 225 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
78C- #41,642 of 83,914 reviewed websitesbeats 45%
- #24,552 of 42,257 online storesbeats 36%
- #23,170 of 37,612 Shopify storesbeats 33%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| Jun 6, 2026 | 887 ms |
| Jun 13, 2026 | 834 ms |
| Jun 20, 2026 | 848 ms |
| Jun 27, 2026 | 880 ms |
| Jul 4, 2026 | 893 ms |
| Jul 11, 2026 | 889 ms |
| Jul 18, 2026 | 886 ms |
| Jul 25, 2026 | 859 ms |
| Aug 1, 2026 | 813 ms |
| Aug 8, 2026 | 800 ms |
| Aug 15, 2026 | 806 ms |
| Aug 22, 2026 | 817 ms |
| Aug 29, 2026 | 828 ms |
| Sep 5, 2026 | 861 ms |
| Sep 12, 2026 | 858 ms |
| Sep 19, 2026 | 827 ms |
| Sep 26, 2026 | 802 ms |
| Oct 3, 2026 | 771 ms |
| Oct 10, 2026 | 761 ms |
| Oct 17, 2026 | 761 ms |
| Oct 24, 2026 | 758 ms |
| Oct 31, 2026 | 753 ms |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| Jun 6, 2026 | 69 ms |
| Jun 13, 2026 | 64 ms |
| Jun 20, 2026 | 67 ms |
| Jun 27, 2026 | 66 ms |
| Jul 4, 2026 | 67 ms |
| Jul 11, 2026 | 67 ms |
| Jul 18, 2026 | 66 ms |
| Jul 25, 2026 | 65 ms |
| Aug 1, 2026 | 62 ms |
| Aug 8, 2026 | 63 ms |
| Aug 15, 2026 | 63 ms |
| Aug 22, 2026 | 63 ms |
| Aug 29, 2026 | 64 ms |
| Sep 5, 2026 | 66 ms |
| Sep 12, 2026 | 66 ms |
| Sep 19, 2026 | 64 ms |
| Sep 26, 2026 | 63 ms |
| Oct 3, 2026 | 63 ms |
| Oct 10, 2026 | 63 ms |
| Oct 17, 2026 | 63 ms |
| Oct 24, 2026 | 63 ms |
| Oct 31, 2026 | 63 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
breakingbenjaminstore.com does not allow embedding, so this is Google's rendering of the page.
Speed
5,617 HTML elements
The page has 5,617 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Improve image delivery
450 ms · 842 KiB20 images could be 842 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 450 ms faster on a phone.
Mobile performance score: 69
69/100Your mobile performance score is 69. Pages that score under 90 lose visitors before the first paint.
Use efficient cache lifetimes
500 ms · 30 KiB4 files are served with short cache lifetimes, so returning visitors download them again (30 KiB).
Render-blocking requests
300 ms11 files block the first paint until they finish downloading. Deferring or inlining them could save about 300 ms.
Reduce unused JavaScript
150 ms · 26 KiBAbout 26 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.
1 long task on the main thread
1 long task block the main thread while loading, the longest for 127 ms. During a long task the page ignores taps.
4 third-party services on the page
4 third-party services load with your homepage (Shopify, seated.com and Bugsnag and others), adding 176 KiB and 75 ms of main-thread time.
Reduce unused CSS
12 KiBAbout 12 KiB of CSS is downloaded but never applied on this page.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
2 checks passed
Main-thread work: 1.4 s
A phone's processor spends 1.4 s on main-thread work while loading, 327 ms of it running JavaScript. That is comfortably low.
Server response: 8 ms
8 msYour server sent the HTML in 8 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 7.5 s
7.5 sYour largest element takes 7.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.
Time to Interactive: 7.5 s
7.5 sThe page becomes fully interactive after 7.5 s. Good is under 3.8 s.
Real-user CLS: 0.15
0.15For real visitors the layout shifts by 0.15 (75th percentile). Good is under 0.1.
Speed Index: 5.5 s
5.5 sVisually, the page fills in at 5.5 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 2.1 s
2.1 sThe first text or image appears after 2.1 s on a phone. Good is under 1.8 s.
Tap response (INP) held steady for real visitors
-5%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 69 ms to 63 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
7 checks passed
Real-user LCP: 1.0 s
1.0 sReal visitors wait 1.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 54 ms
54 msReal visitors wait 54 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user FCP: 0.9 s
0.9 sReal visitors see the first content after 0.9 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 654 ms
654 msReal visitors wait 654 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 12% faster for real visitors
-12%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 0.9 s to 0.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0.058
0.058The layout barely moves while loading (CLS 0.058, good is under 0.1).
Total Blocking Time: 77 ms
77 msScripts block the page for only 77 ms while loading. Good is under 200 ms.
Images and page weight
Page weight: 18.4 MB in 225 requests
18.4 MBYour homepage downloads 18.4 MB in 225 requests on a phone: media 14.3 MB (1), images 2.6 MB (34) and other files 841 KiB (113). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
BB_LOGO_STRAIGHT_WHITE.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
1 image in older formats
1 image (29 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 5.2 g of CO₂ per visit
5.20 gBy the Sustainable Web Design model, a visit to your homepage emits about 5.20 g of CO₂e: 624.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
2 text elements with low contrast
2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
2 tap targets too small
2 tap targets are too small or too close together to hit reliably with a finger.
2 images without alt text
2 images have no alt text, which hurts accessibility and image search.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
Headings skip levels
Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (1 element).
1 checks passed
49 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 5 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (69 characters)
Your title is 69 characters, so Google will cut it off around 60: “BREAKING BENJAMIN | THE REAL OFFICIAL STORE – Breaking Benjamin Merch”.
Structured data has 1 problem
Structured data found (Organization and WebSite) but with 1 problem, for example “Organization: logo is not an absolute URL ("https:files/BB_LOGO_STRAIGHT_WHITE.png")”.
74 internal links, 8 external
The homepage links to 74 pages on breakingbenjaminstore.com and 8 external pages.
6 checks passed
Meta description: 109 characters
Your meta description is 109 characters: “Shop the official Breaking Benjamin store for exclusive merch. Discover the latest drops and classic designs.”.
One H1 headline
Your main headline reads: “BEST SELLERS”.
Canonical URL set
The canonical URL is https://breakingbenjamin.store/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://breakingbenjamin.store/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,874 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
9 pages share a meta description
/collections/shop-all, /collections/tees, /collections/hoodies, /collections/jersey, /collections/headwear and /collections/bottoms and 3 others use the same meta description. A description written for each page earns more clicks.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 23 found) and read each the way a search engine does.
7 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
15 small tap targets
15 of 35 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Security and trust
Short HSTS lifetime
HSTS is set, but max-age is 91 days; one year is the recommended minimum.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
Deprecated X-XSS-Protection
X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
7 checks passed
Served over HTTPS
The homepage is served over HTTPS (breakingbenjamin.store).
Valid certificate (54 days left)
The certificate from Let's Encrypt · YE1 verifies for breakingbenjaminstore.com and is valid for another 54 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
http:// redirects to https
http://breakingbenjaminstore.com redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
All 32 links work
All 32 links checked from your homepage (26 internal, 6 external) answered without errors.
Domain and trust
No CAA record
breakingbenjamin.store has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
breakingbenjamin.store's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 10 months old
10 monthsbreakingbenjamin.store was registered in Dec 2025 through Namify Domains Inc. An established domain carries more trust with email providers and search engines.
Registered until Dec 2027
breakingbenjamin.store is registered until Dec 2027.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
Only about 229 words
The homepage has only about 229 words of visible text; thin pages give Google and first-time buyers little to go on.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
3 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “SHOP NOW”.
16 calls to action
The homepage has 16 calls to action, for example “Shop All”, “Shop By Type” and “Shop Now”.
12 short forms
12 short forms (1 field at most) are right on the homepage, asking for an email.
Email authentication
No SPF record
breakingbenjaminstore.com has no SPF record, so mail servers can't tell which servers may send email as you. Your mail lands in spam more often, and anyone can send mail pretending to be you.
No DKIM key on the usual selectors
We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.
Domain receives no email
breakingbenjaminstore.com has no MX record, so it receives no email. SPF -all and DMARC reject still matter: they stop others sending mail as you.
Email authentication score: 40/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
1 checks passed
DMARC policy: quarantine
DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.
Privacy and tracking
1 tracker load before any consent
1Before a visitor clicks anything, the page loads Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
9 cookies set on arrival
9Opening the homepage sets 9 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
10 other companies contacted
Loading the homepage contacts 10 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Apps on your store
Your storefront loads 1 app. It is code from another company running for your shoppers.
None of the apps your storefront loads is on the list of apps with a known security problem.
Apps your storefront loads
Pagefly Ai Page Builder
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.
Stack
- E-commerce
- Shopify
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 28 issues on breakingbenjaminstore.com, including 11 speed issues, 2 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.