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brecks.com website review
Visit site (opens in a new tab)Reviewed 4 November 202644 issues · 104 checks
This review found 44 issues worth fixing on brecks.com, 16 of them high impact, across 104 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
73C- #59,049 of 80,718 reviewed websitesbeats 23%
- #32,371 of 39,737 online storesbeats 15%
- #29,663 of 35,132 Shopify storesbeats 13%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.9 s |
| May 23, 2026 | 1.8 s |
| May 30, 2026 | 1.8 s |
| Jun 6, 2026 | 1.8 s |
| Jun 13, 2026 | 1.8 s |
| Jun 20, 2026 | 1.8 s |
| Jun 27, 2026 | 1.9 s |
| Jul 4, 2026 | 1.9 s |
| Jul 11, 2026 | 1.9 s |
| Jul 18, 2026 | 1.9 s |
| Jul 25, 2026 | 1.9 s |
| Aug 1, 2026 | 1.9 s |
| Aug 8, 2026 | 1.8 s |
| Aug 15, 2026 | 1.8 s |
| Aug 22, 2026 | 1.8 s |
| Aug 29, 2026 | 1.8 s |
| Sep 5, 2026 | 1.8 s |
| Sep 12, 2026 | 1.9 s |
| Sep 19, 2026 | 1.9 s |
| Sep 26, 2026 | 2.0 s |
| Oct 3, 2026 | 2.1 s |
| Oct 10, 2026 | 2.2 s |
| Oct 17, 2026 | 2.2 s |
| Oct 24, 2026 | 2.2 s |
| Oct 31, 2026 | 2.1 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 140 ms |
| May 23, 2026 | 140 ms |
| May 30, 2026 | 144 ms |
| Jun 6, 2026 | 146 ms |
| Jun 13, 2026 | 148 ms |
| Jun 20, 2026 | 153 ms |
| Jun 27, 2026 | 156 ms |
| Jul 4, 2026 | 161 ms |
| Jul 11, 2026 | 162 ms |
| Jul 18, 2026 | 164 ms |
| Jul 25, 2026 | 168 ms |
| Aug 1, 2026 | 170 ms |
| Aug 8, 2026 | 171 ms |
| Aug 15, 2026 | 174 ms |
| Aug 22, 2026 | 175 ms |
| Aug 29, 2026 | 172 ms |
| Sep 5, 2026 | 172 ms |
| Sep 12, 2026 | 171 ms |
| Sep 19, 2026 | 171 ms |
| Sep 26, 2026 | 171 ms |
| Oct 3, 2026 | 169 ms |
| Oct 10, 2026 | 167 ms |
| Oct 17, 2026 | 165 ms |
| Oct 24, 2026 | 166 ms |
| Oct 31, 2026 | 170 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.8 s
1.7 s
2.5 s
3.4 s
4.2 s
5.0 s
5.9 s
6.7 s
brecks.com does not allow embedding, so this is Google's rendering of the page.
Speed
Use efficient cache lifetimes
1.2 s · 2.6 MB56 files are served with short cache lifetimes, so returning visitors download them again (2.6 MB).
Render-blocking requests
2.1 s14 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.1 s.
Mobile performance score: 34
34/100Your mobile performance score is 34. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 9.7 s
A phone's processor spends 9.7 s on main-thread work while loading, 4.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
5,073 HTML elements
The page has 5,073 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (Azure Web Services, Google Tag Manager and Convert Insights and others), adding 7.2 MB and 2.5 s of main-thread time.
Reduce unused JavaScript
450 ms · 2.2 MBAbout 2.2 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 450 ms faster on a phone.
Improve image delivery
1.3 MB31 images could be 1.3 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Azure Web Services adds 846 ms
846 msAzure Web Services costs a phone 846 ms of main-thread work and 1.8 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Shopify adds 253 ms
253 msShopify costs a phone 253 ms of main-thread work and 3.3 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google Tag Manager adds 488 ms
488 msGoogle Tag Manager costs a phone 488 ms of main-thread work and 711 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 515 ms. During a long task the page ignores taps.
Reduce unused CSS
300 ms · 174 KiBAbout 174 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.
Convert Insights adds 314 ms
314 msConvert Insights costs a phone 314 ms of main-thread work and 77 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google CDN adds 164 ms
164 msGoogle CDN costs a phone 164 ms of main-thread work and 329 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Legacy JavaScript
66 KiBPolyfills for old browsers add 66 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify JavaScript
4 KiB4 KiB could be saved by minifying JavaScript.
1 checks passed
Server response: 29 ms
29 msYour server sent the HTML in 29 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Speed Index: 15.5 s
15.5 sVisually, the page fills in at 15.5 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 51.4 s
51.4 sThe page becomes fully interactive after 51.4 s. Good is under 3.8 s.
Largest Contentful Paint: 6.1 s
6.1 sYour largest element takes 6.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Fallbulbs”.
Total Blocking Time: 1.6 s
1.6 sScripts block taps and scrolling for 1.6 s in total while the page loads. Good is under 200 ms.
First Contentful Paint: 3.4 s
3.4 sThe first text or image appears after 3.4 s on a phone. Good is under 1.8 s.
Real-user INP: 213 ms
213 msReal visitors wait 213 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Tap response (INP) got 20% slower for real visitors
+20%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 140 ms to 170 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user FCP: 2.0 s
2.0 sReal visitors see the first content after 2.0 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 876 ms
876 msReal visitors wait 876 ms for your server to start answering (75th percentile). Good is under 800 ms.
5 images without width and height
5 images have no width and height attributes, so the layout jumps as each one loads.
Largest content (LCP) got 18% slower for real visitors
+18%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.9 s to 2.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
3 checks passed
Real-user LCP: 2.4 s
2.4 sReal visitors wait 2.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.08
0.08For real visitors the layout shifts by 0.08 (75th percentile). Good is under 0.1.
Cumulative Layout Shift: 0.068
0.068The layout barely moves while loading (CLS 0.068, good is under 0.1).
Images and page weight
Page weight: 12.3 MB in 515 requests
12.3 MBYour homepage downloads 12.3 MB in 515 requests on a phone: scripts 5.3 MB (213), images 5.1 MB (68) and other files 988 KiB (177). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
BR_Homepage_WaxedAmaryllis_Mobile.webp is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
5 images in older formats
5 images (256 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 3.5 g of CO₂ per visit
3.48 gBy the Sustainable Web Design model, a visit to your homepage emits about 3.48 g of CO₂e: 417.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
26 text elements with low contrast
26 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
All page content should be contained by landmarks (3 elements)
All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
1 link without text
1 visible link has no text or label, so screen readers cannot say where it goes.
Alternative text of images should not be repeated as text (3 elements)
Alternative text of images should not be repeated as text: 3 elements on the page fail this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 79 images in the HTML carry an alt attribute.
48 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 5 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No meta description
No meta description, so Google writes its own snippet from whatever text it finds.
15 links with vague text
15 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
1 link crawlers can't follow
1 link has no real href, so search engines can't follow it.
500 internal links, 13 external
The homepage links to 500 pages on brecks.com and 13 external pages.
7 checks passed
One H1 headline
Your main headline reads: “Brecks”.
Title: 52 characters
Your title is a healthy 52 characters: “Breck's Flower Bulbs - Bulbs from Holland since 1818”.
Canonical URL set
The canonical URL is https://www.brecks.com/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.brecks.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 5 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and contact details; description would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,899 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
15 internal pages checked
We fetched 15 pages linked from your homepage (of 153 found) and read each the way a search engine does.
1 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Best practices
9 broken images
9 images failed to load on a phone, for example https://www.brecks.com/.
3 JavaScript errors while loading
3 errors were logged to the browser console while the page loaded, for example “Cannot read properties of null (reading 'replace')”.
3 distorted images
3 images are displayed at the wrong aspect ratio, so they look stretched or squashed.
Requests the geolocation permission on page load
Requests the geolocation permission on page load.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
2 checks passed
Tap targets are thumb-sized
53 of 62 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
Short HSTS lifetime
HSTS is set, but max-age is 91 days; one year is the recommended minimum.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
Deprecated X-XSS-Protection
X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
7 checks passed
Served over HTTPS
The homepage is served over HTTPS (brecks.com).
Valid certificate (71 days left)
The certificate from Let's Encrypt · YE2 verifies for brecks.com and is valid for another 71 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
http:// redirects to https
http://brecks.com redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
All 47 links work
All 47 links checked from your homepage (40 internal, 7 external) answered without errors; 3 did not answer within 5 s.
Domain and trust
DNSSEC is off
brecks.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
3 checks passed
Domain is 30 years old
30 yearsbrecks.com was registered in May 1996 through Network Solutions, LLC. An established domain carries more trust with email providers and search engines.
Certificate issuers are restricted
CAA records allow only ssl.com, digicert.com, letsencrypt.org and pki.goog to issue certificates for brecks.com, so a mis-issued certificate from anyone else is refused.
Registered until May 2028
brecks.com is registered until May 2028.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
Thin social proof
Social proof on the homepage: 4 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.
About 893 words of copy
The homepage carries about 893 words of visible text.
5 checks passed
19 calls to action
The homepage has 19 calls to action, for example “Shipping Schedule”, “Order Status” and “More contact methods”.
6 short forms
6 short forms (2 fields at most) are right on the homepage, asking for an email.
Analytics in place
Analytics detected: Google Tag Manager and Microsoft Clarity.
Direct contact links
Visitors can reach you directly: 3 phone links and 2 email links.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Email authentication
DMARC is monitor-only (p=none)
DMARC is set to p=none, so mail pretending to be brecks.com is still delivered. Reports are on, so moving to quarantine is the next step.
No DKIM key on the usual selectors
We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.
Email authentication score: 65/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
1 checks passed
SPF with a strict ending (-all)
An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:spf.protection.outlook.com ip4:129.33.243.62 ip4:129.33.243.63 ip4:129.33.243.64 ip4:64.14.24.215 ip4:64…”.
Privacy and tracking
7 trackers load before any consent
7Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
37 cookies set on arrival
37Opening the homepage sets 37 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
65 other companies contacted
Loading the homepage contacts 65 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Upkeep, stack and company
No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Google Tag Manager | Microsoft Clarity
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 44 issues on brecks.com, including 26 speed issues, 3 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.