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brecks.com website review

Visit site (opens in a new tab)Reviewed 4 November 202644 issues · 104 checks

This review found 44 issues worth fixing on brecks.com, 16 of them high impact, across 104 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.3 s1.7 sMay 16Oct 312.1 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.9 s
May 23, 20261.8 s
May 30, 20261.8 s
Jun 6, 20261.8 s
Jun 13, 20261.8 s
Jun 20, 20261.8 s
Jun 27, 20261.9 s
Jul 4, 20261.9 s
Jul 11, 20261.9 s
Jul 18, 20261.9 s
Jul 25, 20261.9 s
Aug 1, 20261.9 s
Aug 8, 20261.8 s
Aug 15, 20261.8 s
Aug 22, 20261.8 s
Aug 29, 20261.8 s
Sep 5, 20261.8 s
Sep 12, 20261.9 s
Sep 19, 20261.9 s
Sep 26, 20262.0 s
Oct 3, 20262.1 s
Oct 10, 20262.2 s
Oct 17, 20262.2 s
Oct 24, 20262.2 s
Oct 31, 20262.1 s
Real-visitor tap response (INP)75th percentile, phones
180 ms135 msMay 16Oct 31170 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026140 ms
May 23, 2026140 ms
May 30, 2026144 ms
Jun 6, 2026146 ms
Jun 13, 2026148 ms
Jun 20, 2026153 ms
Jun 27, 2026156 ms
Jul 4, 2026161 ms
Jul 11, 2026162 ms
Jul 18, 2026164 ms
Jul 25, 2026168 ms
Aug 1, 2026170 ms
Aug 8, 2026171 ms
Aug 15, 2026174 ms
Aug 22, 2026175 ms
Aug 29, 2026172 ms
Sep 5, 2026172 ms
Sep 12, 2026171 ms
Sep 19, 2026171 ms
Sep 26, 2026171 ms
Oct 3, 2026169 ms
Oct 10, 2026167 ms
Oct 17, 2026165 ms
Oct 24, 2026166 ms
Oct 31, 2026170 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of brecks.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. brecks.com at 0.8 s0.8 s
  2. brecks.com at 1.7 s1.7 s
  3. brecks.com at 2.5 s2.5 s
  4. brecks.com at 3.4 s3.4 s
  5. brecks.com at 4.2 s4.2 s
  6. brecks.com at 5.0 s5.0 s
  7. brecks.com at 5.9 s5.9 s
  8. brecks.com at 6.7 s6.7 s

brecks.com does not allow embedding, so this is Google's rendering of the page.

Speed

15 to fix34
  • Use efficient cache lifetimes

    1.2 s · 2.6 MB

    56 files are served with short cache lifetimes, so returning visitors download them again (2.6 MB).

  • Render-blocking requests

    2.1 s

    14 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.1 s.

  • Mobile performance score: 34

    34/100

    Your mobile performance score is 34. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 9.7 s

    A phone's processor spends 9.7 s on main-thread work while loading, 4.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 5,073 HTML elements

    The page has 5,073 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Azure Web Services, Google Tag Manager and Convert Insights and others), adding 7.2 MB and 2.5 s of main-thread time.

  • Reduce unused JavaScript

    450 ms · 2.2 MB

    About 2.2 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • Improve image delivery

    1.3 MB

    31 images could be 1.3 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Azure Web Services adds 846 ms

    846 ms

    Azure Web Services costs a phone 846 ms of main-thread work and 1.8 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Shopify adds 253 ms

    253 ms

    Shopify costs a phone 253 ms of main-thread work and 3.3 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google Tag Manager adds 488 ms

    488 ms

    Google Tag Manager costs a phone 488 ms of main-thread work and 711 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 515 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    300 ms · 174 KiB

    About 174 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Convert Insights adds 314 ms

    314 ms

    Convert Insights costs a phone 314 ms of main-thread work and 77 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google CDN adds 164 ms

    164 ms

    Google CDN costs a phone 164 ms of main-thread work and 329 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    66 KiB

    Polyfills for old browsers add 66 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    4 KiB

    4 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 29 ms

    29 ms

    Your server sent the HTML in 29 ms, well inside Google's 600 ms guideline.

Core Web Vitals

11 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Speed Index: 15.5 s

    15.5 s

    Visually, the page fills in at 15.5 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 51.4 s

    51.4 s

    The page becomes fully interactive after 51.4 s. Good is under 3.8 s.

  • Largest Contentful Paint: 6.1 s

    6.1 s

    Your largest element takes 6.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Fallbulbs”.

  • Total Blocking Time: 1.6 s

    1.6 s

    Scripts block taps and scrolling for 1.6 s in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 3.4 s

    3.4 s

    The first text or image appears after 3.4 s on a phone. Good is under 1.8 s.

  • Real-user INP: 213 ms

    213 ms

    Real visitors wait 213 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Tap response (INP) got 20% slower for real visitors

    +20%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 140 ms to 170 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user FCP: 2.0 s

    2.0 s

    Real visitors see the first content after 2.0 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 876 ms

    876 ms

    Real visitors wait 876 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • 5 images without width and height

    5 images have no width and height attributes, so the layout jumps as each one loads.

  • Largest content (LCP) got 18% slower for real visitors

    +18%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.9 s to 2.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

3 checks passed
  • Real-user LCP: 2.4 s

    2.4 s

    Real visitors wait 2.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.08

    0.08

    For real visitors the layout shifts by 0.08 (75th percentile). Good is under 0.1.

  • Cumulative Layout Shift: 0.068

    0.068

    The layout barely moves while loading (CLS 0.068, good is under 0.1).

Images and page weight

2 to fix64
  • Page weight: 12.3 MB in 515 requests

    12.3 MB

    Your homepage downloads 12.3 MB in 515 requests on a phone: scripts 5.3 MB (213), images 5.1 MB (68) and other files 988 KiB (177). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    BR_Homepage_WaxedAmaryllis_Mobile.webp is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 5 images in older formats

    5 images (256 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 3.5 g of CO₂ per visit

    3.48 g

    By the Sustainable Web Design model, a visit to your homepage emits about 3.48 g of CO₂e: 417.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

5 to fixGoogle 10094
  • 26 text elements with low contrast

    26 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (3 elements)

    All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

  • Alternative text of images should not be repeated as text (3 elements)

    Alternative text of images should not be repeated as text: 3 elements on the page fail this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 79 images in the HTML carry an alt attribute.

  • 48 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 5 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 7586
  • No meta description

    No meta description, so Google writes its own snippet from whatever text it finds.

  • 15 links with vague text

    15 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 1 link crawlers can't follow

    1 link has no real href, so search engines can't follow it.

  • 500 internal links, 13 external

    The homepage links to 500 pages on brecks.com and 13 external pages.

7 checks passed
  • One H1 headline

    Your main headline reads: “Brecks”.

  • Title: 52 characters

    Your title is a healthy 52 characters: “Breck's Flower Bulbs - Bulbs from Holland since 1818”.

  • Canonical URL set

    The canonical URL is https://www.brecks.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.brecks.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and contact details; description would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,899 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 153 found) and read each the way a search engine does.

1 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

Best practices

3 to fixGoogle 8576
  • 9 broken images

    9 images failed to load on a phone, for example https://www.brecks.com/.

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Cannot read properties of null (reading 'replace')”.

  • 3 distorted images

    3 images are displayed at the wrong aspect ratio, so they look stretched or squashed.

  • Requests the geolocation permission on page load

    Requests the geolocation permission on page load.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

2 checks passed
  • Tap targets are thumb-sized

    53 of 62 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • Short HSTS lifetime

    HSTS is set, but max-age is 91 days; one year is the recommended minimum.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (brecks.com).

  • Valid certificate (71 days left)

    The certificate from Let's Encrypt · YE2 verifies for brecks.com and is valid for another 71 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://brecks.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 47 links work

    All 47 links checked from your homepage (40 internal, 7 external) answered without errors; 3 did not answer within 5 s.

Domain and trust

  • DNSSEC is off

    brecks.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

3 checks passed
  • Domain is 30 years old

    30 years

    brecks.com was registered in May 1996 through Network Solutions, LLC. An established domain carries more trust with email providers and search engines.

  • Certificate issuers are restricted

    CAA records allow only ssl.com, digicert.com, letsencrypt.org and pki.goog to issue certificates for brecks.com, so a mis-issued certificate from anyone else is refused.

  • Registered until May 2028

    brecks.com is registered until May 2028.

Content and conversion

2 to fix79
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Thin social proof

    Social proof on the homepage: 4 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.

  • About 893 words of copy

    The homepage carries about 893 words of visible text.

5 checks passed
  • 19 calls to action

    The homepage has 19 calls to action, for example “Shipping Schedule”, “Order Status” and “More contact methods”.

  • 6 short forms

    6 short forms (2 fields at most) are right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Google Tag Manager and Microsoft Clarity.

  • Direct contact links

    Visitors can reach you directly: 3 phone links and 2 email links.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Email authentication

2 to fix65
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be brecks.com is still delivered. Reports are on, so moving to quarantine is the next step.

  • No DKIM key on the usual selectors

    We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.

  • Email authentication score: 65/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

1 checks passed
  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:spf.protection.outlook.com ip4:129.33.243.62 ip4:129.33.243.63 ip4:129.33.243.64 ip4:64.14.24.215 ip4:64…”.

Privacy and tracking

1 to fix
  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 37 cookies set on arrival

    37

    Opening the homepage sets 37 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 65 other companies contacted

    Loading the homepage contacts 65 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Tag Manager | Microsoft Clarity
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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This review found 44 issues on brecks.com, including 26 speed issues, 3 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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