brickcommsales.com website review

About 1.2 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 7.0 s faster on a phone.

16 files are served with short cache lifetimes, so returning visitors download them again (396 KiB).

3 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.3 s.

8 third-party services load with your homepage (Google Tag Manager, Facebook and Clarity and others), adding 1.9 MB and 944 ms of main-thread time.

Your mobile performance score is 59. Pages that score under 90 lose visitors before the first paint.

Google Tag Manager costs a phone 583 ms of main-thread work and 1.3 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

About 36 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

The page has 1,731 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

Polyfills for old browsers add 43 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

11 long tasks block the main thread while loading, the longest for 172 ms. During a long task the page ignores taps.

1 image could be 44 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Your largest element takes 24.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Clearance Sale Score great deals on top brands! BROWSE NOW”.

The page becomes fully interactive after 25.7 s. Good is under 3.8 s.

Visually, the page fills in at 8.7 s (Speed Index). Good is under 3.4 s.

Scripts block taps and scrolling for 286 ms in total while the page loads. Good is under 200 ms.

The first text or image appears after 1.9 s on a phone. Good is under 1.8 s.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 5.0 MB in 172 requests on a phone: scripts 2.4 MB (39), images 1.7 MB (23) and other files 764 KiB (105). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 1.42 g of CO₂e: 170.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

9 tap targets are too small or too close together to hit reliably with a finger.

Interactive controls must not be nested: 7 elements on the page fail this check, rated serious by axe-core.

Elements must only use permitted ARIA attributes: 4 elements on the page fail this check, rated serious by axe-core.

Headings skip levels (h1 → h4, h1 → h4 and h1 → h4), which makes the page harder to scan with a screen reader.

No meta description, so Google writes its own snippet from whatever text it finds.

Your title is only 21 characters: “Midnorthern Appliance”. Between 30 and 65 characters leaves room to say what you do and for whom.

Your canonical URL points to midnorthern.com, not brickcommsales.com, so Google may credit that host instead.

There are 7 <h1> headlines (“Clearance Sale”, “Inspiration Starts Here!” and “Modern Commercial Office Furniture”). One clear main headline is easier for people and search engines.

3 links have no real href, so search engines can't follow them.

2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

Open Graph is missing og:title and og:description, so shared links fall back to guesses.

The homepage links to 276 pages on brickcommsales.com and 6 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

Your homepage links to https://brickcommsales.com/pages/flyer, which answers with an error. Visitors hit a dead end and search engines drop it.

/ and https://brickcommsales.com/apps/store-locator all use the title “Midnorthern Appliance”. Search engines can't tell which page to show for a search, so each competes with the others.

https://brickcommsales.com/pages/store-locator, https://brickcommsales.com/collections/kitchen-appliances, https://brickcommsales.com/collections/refrigerators, https://brickcommsales.com/collections/ranges, https://brickcommsales.com/collections/wall-ovens and https://brickcommsales.com/collections/cooktops and 7 others have no meta description, so Google writes the search snippet from whatever text it finds.

https://brickcommsales.com/apps/store-locator, https://brickcommsales.com/collections/kitchen-appliances, https://brickcommsales.com/collections/refrigerators, https://brickcommsales.com/collections/ranges, https://brickcommsales.com/collections/wall-ovens and https://brickcommsales.com/collections/cooktops and 7 others have no <h1> headline, so visitors and search engines get no clear main topic.

https://brickcommsales.com/collections/dishwashers has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

We fetched 15 pages linked from your homepage (of 99 found) and read each the way a search engine does.

1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=15006022&Ver=2&mid=8aaf0c4e-d608-4b43-9502-72bf39665a5a&bo=1&sid=fe3b5560dcdf11f19dfdbdb926388242&vid=fe3b6f70dcdf11f19e1cf7cb0c0c6004&vids=1&msclkid=N&pi=918639831&lg.

16 of 24 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

Large scripts ship without source maps.

Social proof on the homepage: 3 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 260 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, LinkedIn Insight and Meta Pixel and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 22 cookies, 1 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 30 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.