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brillmark.com website review
Visit site (opens in a new tab)Reviewed 19 October 202618 issues · 85 checks
This review found 18 issues worth fixing on brillmark.com, 3 of them high impact, across 85 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
83BClosest competitors among reviewed websites
Compare side by sideOne score from every part of this review. How it works
Speed
Reduce unused JavaScript
1.2 s · 227 KiBAbout 227 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.2 s faster on a phone.
Mobile performance score: 72
72/100Your mobile performance score is 72 (desktop: 100). Pages that score under 90 lose visitors before the first paint.
Google Tag Manager adds 353 ms
353 msGoogle Tag Manager costs a phone 353 ms of main-thread work and 514 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
4 third-party services on the page
4 third-party services load with your homepage (Google Tag Manager, Other Google APIs/SDKs and Google/Doubleclick Ads and others), adding 517 KiB and 353 ms of main-thread time.
Improve image delivery
170 KiB9 images could be 170 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Render-blocking requests
150 ms1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 150 ms.
5 long tasks on the main thread
5 long tasks block the main thread while loading, the longest for 108 ms. During a long task the page ignores taps.
Phones get a much slower page than desktops
Desktop scores 100 but mobile only 72. A gap that wide usually means heavy scripts and images that hit phones hardest.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
2 checks passed
Main-thread work: 0.9 s
A phone's processor spends 0.9 s on main-thread work while loading, 411 ms of it running JavaScript. That is comfortably low.
Server response: 4 ms
4 msYour server sent the HTML in 4 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 7.6 s
7.6 sYour largest element takes 7.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 7.6 s
7.6 sThe page becomes fully interactive after 7.6 s. Good is under 3.8 s.
Speed Index: 4.8 s
4.8 sVisually, the page fills in at 4.8 s (Speed Index). Good is under 3.4 s.
Not enough real-visitor data yet
Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.
3 checks passed
Total Blocking Time: 124 ms
124 msScripts block the page for only 124 ms while loading. Good is under 200 ms.
First Contentful Paint: 1.2 s
1.2 sThe first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
About 0.3 g of CO₂ per visit
0.28 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.28 g of CO₂e: 33.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
4 checks passed
Page weight: 1,006 KiB in 76 requests
1,006 KiBYour homepage downloads 1,006 KiB in 76 requests on a phone: scripts 603 KiB (21), images 303 KiB (26) and stylesheets 35 KiB (17). That is a lean page.
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
6 form fields without a label
6 form fields have no label, so screen readers announce an empty box and autofill guesses.
1 text element with low contrast
1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.
2 checks passed
Every image has alt text
All 32 images in the HTML carry an alt attribute.
56 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 56 WCAG 2.2 A/AA and best-practice rules on the phone render: 56 passed and 0 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
88 internal links, 5 external
The homepage links to 88 pages on brillmark.com and 5 external pages.
8 checks passed
Meta description: 154 characters
Your meta description is 154 characters: “BrillMark builds, QAs, and launches A/B tests for CRO agencies and growth teams on Optimizely, VWO, Convert, and AB Tas…”.
One H1 headline
Your main headline reads: “Experiment Faster. Build and Implement with Confidence.”.
Title: 50 characters
Your title is a healthy 50 characters: “White-Label A/B Test Development & CRO | BrillMark”.
Canonical URL set
The canonical URL is https://www.brillmark.com/.
Structured data in place
Structured data found: BreadcrumbList, FAQPage, Organization, WebPage and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.brillmark.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and description; sameAs (social profiles) and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,715 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes /llms.txt (74 KiB, 282 links, though it should open with a “# Title” line), a plain-text guide to the site for AI tools.
Other pages
1 link to non-canonical URLs
Your homepage links to 1 page by a URL that isn't its canonical one, for example /website-optimization, whose canonical is /ai-website-optimization. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 28 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
8 small tap targets
8 of 17 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
2 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
http:// does not redirect
http://brillmark.com does not redirect to https, so some visitors land on the insecure version.
No HSTS header
No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
No clickjacking protection
Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.
No X-Content-Type-Options
X-Content-Type-Options: nosniff is missing, so browsers may guess file types.
2 redirects before the homepage
Opening https://brillmark.com goes through 2 redirects before the homepage loads.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
4 checks passed
Served over HTTPS
The homepage is served over HTTPS (brillmark.com).
Valid certificate (40 days left)
The certificate from Let's Encrypt · YE1 verifies for brillmark.com and is valid for another 40 days.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
All 44 links work
All 44 links checked from your homepage (40 internal, 4 external) answered without errors.
Domain and trust
No CAA record
brillmark.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
brillmark.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 10 years old
10 yearsbrillmark.com was registered in Jun 2016 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.
Registered until Jun 2027
brillmark.com is registered until Jun 2027.
Content and conversion
A 17-field form
Your longest form asks for 17 fields (3 required). Every extra field lowers completion.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,402 words of copy
The homepage carries about 1,402 words of visible text.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Book a 20-Minute Call”.
33 calls to action
The homepage has 33 calls to action, for example “Pricing”, “Get Started” and “Book a 20-Minute Call”.
Social proof on the page
Social proof on the homepage: 101 testimonial or review blocks and 12 customer or partner logos.
Analytics in place
Analytics detected: Google Tag Manager, Google Analytics, Meta Pixel and Microsoft Clarity.
Email authentication
DMARC is monitor-only (p=none)
DMARC is set to p=none, so mail pretending to be brillmark.com is still delivered. Add a report address, check the reports, then move to quarantine.
No DKIM key on the usual selectors
We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.
Email authentication score: 60/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
1 checks passed
SPF in place (~all)
An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:_spf.firebasemail.com ~all”.
Privacy and tracking
3 trackers load before any consent
3Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
4 cookies set on arrival
4Opening the homepage sets 4 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
5 other companies contacted
Loading the homepage contacts 5 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Upkeep, stack and company
- It runs WordPress 3.7.1; the current release is 7.1.3.
- 1 plugin is behind its latest release.contact-form-7 6.1.7 → 6.2.2
Stack
- CMS
- WordPress 3.7.1
- Framework
- jQuery
- Analytics
- Google Analytics | Google Tag Manager | Microsoft Clarity
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This free review found 18 issues on brillmark.com, including 6 speed issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.