brinbrun.ca website review

Your mobile performance score is 82. Pages that score under 90 lose visitors before the first paint.

4 files block the first paint until they finish downloading. Deferring or inlining them could save about 800 ms.

Shopify costs a phone 111 ms of main-thread work and 643 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

About 245 KiB of JavaScript is downloaded but never used on this page.

4 third-party services load with your homepage (Shopify, nfcube.com and shop.app and others), adding 719 KiB and 121 ms of main-thread time.

About 33 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

4 images could be 153 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

8 files are served with short cache lifetimes, so returning visitors download them again (25 KiB).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 4.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 4.8 s. Good is under 3.8 s.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 3.0 MB in 303 requests on a phone: images 1.1 MB (22), other files 875 KiB (113) and scripts 818 KiB (151). Under 2 MB keeps phones on slow connections fast.

5 images (505 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 0.84 g of CO₂e: 101.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

27 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

3 elements hidden from screen readers can still receive keyboard focus.

3 images have no alt text, which hurts accessibility and image search.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

16 visible links have no text or label, so screen readers cannot say where they go.

Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

Your title is 69 characters, so Google will cut it off around 60: “Créez avec Brin Brun : Coffrets DIY et Ateliers Créatifs. – brin brun”.

Your meta description is 271 characters; Google truncates after about 160, so the end of your pitch is cut.

The homepage links to 68 pages on brinbrun.ca and 2 external pages.

Your Organization JSON-LD is missing logo, sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

https://lesateliersbrinbrunmtl.ca/collections/ateliers-bougies, https://lesateliersbrinbrunmtl.ca/collections/ateliers-bijoux-bar-a-breloques, https://lesateliersbrinbrunmtl.ca/collections/carte-cadeau-atelier-ou-kit-diy, https://lesateliersbrinbrunmtl.ca/collections/anniversaires-celebrations, https://lesateliersbrinbrunmtl.ca/collections/evjf-bachelorette and https://lesateliersbrinbrunmtl.ca/collections/anniversaire-enfants-6-a-12-ans and 4 others have no meta description, so Google writes the search snippet from whatever text it finds.

https://lesateliersbrinbrunmtl.ca/collections/demander-un-devis-sur-mesure has no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 34 found) and read each the way a search engine does.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

Your homepage shows a map but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage has only about 147 words of visible text; thin pages give Google and first-time buyers little to go on.

The homepage shows no opening hours. If customers visit or call, show when.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 11 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 15 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.